JAMIE OKOROFSKY
Toronto,ON
Summary
Creative Communications Manager with excellent interpersonal and time management skills. Skilled in project management with proven history of delivering timely communications aligned with marketing objectives. Offering 10-year history of effective leadership and communications performance.
Overview
15
15
years of professional experience
Work History
Senior Manager, Communications
MENKES DEVELOPMENTS LTD
01.2018 - Current
- Prepare executive level communication including key messages, speeches, and panel notes
- Develop and oversee production of marketing newsletter
- Manage press events, including writing press materials such as fact sheets, briefing documents and media releases
- Manage the Company’s corporate website including leading a website refresh
- Lead the digital marketing strategy for the Company’s office/retail portfolio, including overseeing agency of record
- Oversee all tenant communication including memos and signage for the Company’s office portfolio
- Perform media outreach and manage media requests, serving as media spokesperson
- Manage crisis communication
- Build communications plans, including schedules and budgets
- Deliver on initiatives to help promote the corporate brand, internally and externally, including but not limited to Sponsored Content in the major dailies, and working in conjunction with organizations such as Princess Margaret Lottery
- Work closely with key internal and external stakeholders and industry professionals to develop submissions for industry awards and certification programs
- Manage the Company’s corporate sponsorship partnerships, which include notable events such as the Toronto Biennial of Art, Toronto Waterfront Festival and Sugar Shack TO
- Proficient in Microsoft (Word, Excel and Powerpoint)
- Experience with design and analytics tools such as Sprout Social and Canva.
Communications Specialist
CADILLAC FAIRVIEW CORPORATION
01.2009 - 01.2016
- Developed content for CEO Blog in conjunction with CEO
- Managed CF’s national media training program, including coaching CF’s General Managers across the country
- Provided strategic counsel to the Senior Executive team and General Managers at CF properties regarding media calls and tenant communications
- Provided support for Town Hall meetings including developing decks and speaking notes
- Developed internal communication plans for national programs and initiatives
- Provided customer service and crisis management support to all properties across Canada demonstrating and responded to media inquiries by acting as corporate spokesperson as needed
- Managed development and deployment of CF’s intranet in collaboration with IT
- Managed CF’s intranet homepage which included writing content for the news section ensuring relevant, up-to-date information was accessible
- Helped to develop CF’s national social media guidelines in collaboration with Digital Marketing team to ensure consistent messaging and branding across all CF portfolios.
Reporter
ROGERS TELEVISION
01.2004 - 01.2007
- Reporting for First Local News and York Region Living.
Intern
MOUNT SINAI HOSPITAL
01.2008
- Developing content for Hospital website and Foundation
- Managing media requests.
Education
Corporate Communications Graduate Certificate Program -
Seneca College
01.2008
Broadcast Radio and Television Graduate Certificate -
Seneca College
01.2004
Bachelor of Arts- Sociology -
University of Western Ontario
01.2004
Skills
- Teamwork and Collaboration
- Quick Learner
- Fast Learner
- Problem-Solving
- Attention to Detail
- Project Management
- Social Media
- Brand Development
Timeline
Senior Manager, Communications
MENKES DEVELOPMENTS LTD
01.2018 - Current
Communications Specialist
CADILLAC FAIRVIEW CORPORATION
01.2009 - 01.2016
Intern
MOUNT SINAI HOSPITAL
01.2008
Reporter
ROGERS TELEVISION
01.2004 - 01.2007
Corporate Communications Graduate Certificate Program -
Seneca College
Broadcast Radio and Television Graduate Certificate -
Seneca College
Bachelor of Arts- Sociology -
University of Western Ontario
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