Jacqueline Audsley Michelis

Lead a team of public affairs managers who are responsible for developing and executing Bell’s external communications strategies; empower the team to contribute to the success of the overall team.

Develop and maintain strong relationships with key media across the country

Provide communications guidance and counsel for executives

Collaborate with cross functional teams to clearly and effectively raise awareness about Bell’s strategy and transformation from telco to techo with key stakeholders including national and regional media

Support the reputation management communications plan to build and develop stakeholder confidence in Bell

Deliver greater impact through more engaging, inspiring and plain language communications

Developed communications strategies and messaging to help manage a

range of issues which had the potential to impact the company’s reputation.

Supported the government relations and regulatory teams to ensure the company’s

position concerning CRTC telecom and broadcast decisions and, hearings was

effectively communicated.

Member of the communications team that successfully lobbied the federal

government to reform telecom policy in Canadaand deregulate local phone

service. Responsible for keeping the telecom reform agenda at the forefront

with national media over a three-year period.

Managed the introduction of the first local 10-digit dialing initiative in Canada.

Led the public awareness campaign over a two-year period on behalf of all telecom

companies in the GTA. Won an Ovation award for the communications campaign which

was modelled after similar campaigns in the US.

Regional Director Community Affairs 1998 – 2000

Managed the team responsible for Bell’s reputation in communities across

Ontario. Built relationships with community and government officials

during a period of intense competition in the telecom industry.