James Binckly
Product Leader
Lindsay,Ontario
Summary
A creative problem solver, strong communicator and and highly determined product manager who strive to find simple solutions to complex problems. Specializes in leading teams through product design and distribution. Comfortable working in fast-paced and deadline-driven environment.
Overview
13
13
years of professional experience
Work History
Product Manager - Core Application & User Management
Fiix by Rockwell Automation
5 2024 - Current
- Managed full product lifecycle, from ideation through post-launch support, delivering ontime releases of high quality
- Coordinated project planning and execution with team members and team leads with team located in Pune, India
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Completed migration of all users to new Auth0 based user management system.
Product Manager - Assets & Calendar
Fiix by Rockwell Automation
02.2022 - 07.2024
- Responsible for defining, in detail, the vision and roadmap for the Fiix Asset Management and Scheduling features and continually validating these with customers and stakeholders
- Led teams through re-platforming and migration of features across all tiers of the customer base
- Delivered industry leading asset criticality assessment feature from vision to delivery.
- Prioritized delivery within the teams, encouraging decision making at all levels when appropriate and focusing on iterative development
- Tracking product performance against defined KPIs, collaborating with marketing and sales to identify opportunities to be addressed by future product and/or solutions
- Supported product promotion and adoption, including sales, solutions consultant, implementation and support staff training
- Visible leader in the product organization, presented at the Fiix User conference ('22, '23, '24) and mentored Rockwell Leadership Trainees in Product Management
Product Manager - Assets & Calendar
02.2022 - 07.2024
- Responsible for defining, in detail, the vision and roadmap for the Fiix Asset Management and Scheduling and validating that direction with real customers and users
- This includes responsibility for product innovation, product requirements, customer use scenarios, security, and profit / loss analysis
- Led teams through re-platforming and migration of features across the entire Fiix customer base for modules
- Supported product promotion and adoption, including sales, solutions consultant, implementation and support staff training
- Interacted frequently with engineering, design, marketing, sales, third party partners and other Rockwell product groups
- Defined the strategy and vision of the asset management and calendar products, including functional and non-functional requirements and commercialization
- Delivered industry leading asset criticality assessment feature from vision to delivery
- Differentiated our software from customers and provide an alternate standard for the maintenance industry
- Prioritized delivery within the teams, encouraging decision making at all levels when appropriate and focusing on iterative development
- Gather customer / market requirements for product enhancements across all global regions and continually integrated it into the roadmap
- Tracking product performance against defined KPIs, collaborating with marketing and sales to identify opportunities to be addressed by future product and/or solutions
- Understand competitive solutions and formulate counter strategies for both new and existing products
- Managed mobile portfolio for 6 months on an interim basis while a new PM was hired
- Presented at 2023 Fiix User conference.
Solutions Engineer
Fiix Software
01.2021 - 02.2022
- Designed and prepared technical presentations and recommended solutions for client issues.
- Main point of contact for all customer integration inquiries for both IT (ERP) and OT (PLC/Sensor) integrations
- Helped clients develop coherent 4.0 strategies, and build a connected ecosystems for their equipment
- Key contributor in the development, release and adoption of Fiix Analytics
- Collaborated closely with product management teams to identify essential features for product development roadmaps.
- Co-hosted 2021 User Conference post-keynote panel on Digital Transformation in Maintenance.
Customer Success Manager / Fiix Software
Toronto
01.2018 - 01.2021
- As a key member of the Customer Success team at Fiix, I established myself as the team’s go-to-resource for technical client questions, particularly regarding integrations and custom reporting
- Maintained a portfolio of enterprise clients, including three Fortune 500 companies, accountable for an average annual recurring revenue of $1M USD
- Achieved eight consecutive quarters of net portfolio growth
- Represented the voice of the customer at internal product and roadmap meetings
- Advocated for clients in feature discussions, sharing experiences from the front line and helping shape the product to reflect real customer needs
- Worked with clients and internal teams to develop unique and creative solutions to overcome their platform and maintenance challenges
- Developed a deep understanding of the maintenance industry and its transition to digital technology
- Elevated Fiix’s relationship with clients from vendor to trusted partner, helping shape and guide their new maintenance strategies, beyond their CMMS.
Manager, Client Success / Moveable Online
Toronto
01.2016 - 01.2017
- Oversaw success of existing client business; responsibilities included onboarding new clients, managing accounts and uncovering new business
- Key metrics of extending client-life and fostering new projects
- Assisted product managers on multiple projects, working with an agile development team to deliver best-in-class custom digital solutions
- Clients included Bell Mobility, Altus and BWireless
- Defined and documented reporting and training processes for client services team, standardizing account management processes and streamlining onboarding
- Grew number of referrals and expanded product offering by establishing and expanding partnerships with Sitefinity and Bynder
- Administered Salesforce, increasing usage and directing the integration with the company’s new FreshBooks instance to reduce errors in billing.
Account Executive / TMX Equicom
Toronto
01.2012 - 01.2015
- Built and executed comprehensive stakeholder relations programs to help clients achieve their capital markets objectives
- Clients included a top-10 performing TSX stock in 2013 & 2014
- Acted as the first point of contact between C-Level company management and key members of the investment community including investors, analysts, portfolio managers, and financial media
- Developed corporate communications processes around reporting, material information disclosure, investment community interactions and analyst inquiries to improve response time and accuracy, improving community perceptions
- Administered Microsoft Dynamics, and worked with implementation team to encourage adoption.
Education
Courses - Project Management
Ryerson University
05.2001 -
Bachelor of Arts -
Queen’s University
Kingston, OntarioSkills
Creative Problem Solving
Activities
Recent volunteer activities: First Harvest, Kawartha Lakes Pine Ridge District School Board
Languages
English
Native or Bilingual
French
Limited Working
German
Elementary
Timeline
Product Manager - Assets & Calendar
Fiix by Rockwell Automation
02.2022 - 07.2024
Product Manager - Assets & Calendar
02.2022 - 07.2024
Solutions Engineer
Fiix Software
01.2021 - 02.2022
Customer Success Manager / Fiix Software
Toronto
01.2018 - 01.2021
Manager, Client Success / Moveable Online
Toronto
01.2016 - 01.2017
Account Executive / TMX Equicom
Toronto
01.2012 - 01.2015
Courses - Project Management
Ryerson University
05.2001 -
Product Manager - Core Application & User Management
Fiix by Rockwell Automation
5 2024 - Current
Bachelor of Arts -
Queen’s University
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