Matthew Zapanta
San Francisco Bay Area,CA
Summary
Former SDR turned Product Manager who's passionate about innovation, design, and solving root problems. With an entrepreneurial mindset, I thrive in dynamic environments and excel at crafting intuitive solutions that solve users' problems. With my love of technology, user-centric approach, and keen eye for design, I create seamless and impactful user experiences. In order to make informed, data-driven decisions, I do in-depth research and data analysis. Cross-functional collaboration is at the core of my work, as I believe diverse perspectives lead to innovative ideas.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Associate Product Manager - User Experience
Trustly
08.2023 - Current
- Led "Autofill" strategy, optimizing login process for returning users, resulting in 10% improvement in Total Payment Volume (TPV), equivalent to $22 million increase.
- Led "Consumer Approval Advice" strategy, enhancing approval rates by 2% and achieving $28 million increase in TPV.
- My main responsibility is to improve Initiate to Complete Rate (ICR) and Payment Success Rate (PSR) for Trustly's payment widget and lightbox, enhancing overall payment experience.
Associate Product Manager - Internal Operations
Trustly
04.2023 - 08.2023
- Led "Trace ID" initiative, significantly reducing support team hours by 100 monthly
- Assisted with enhancement of merchant experience on merchant portal, focusing on ease of use, accessibility, and comprehensive support features.
- Conducted thorough feedback collection from internal stakeholders to inform development of tools aimed at increasing efficiency and simplifying daily operations.
- Engaged directly with merchants to gather product feedback and understand their needs, ensuring development of targeted solutions that enhance their experience.
Lead Sales Development Representative
Trustly
02.2022 - 04.2023
- Served as interim Head of Sales Development, leading sales strategy for key verticals: e-commerce, transportation, and financial services, during the transition period after director's departure.
- Designed and executed sales development strategies
- Proactively engaged merchant prospects through targeted cold emails and cold calls, focusing on personas identified as key to business growth.
- Consistently achieved and surpassed sales quotas, maintaining a performance of at least 100% every month
Sales Development Representative
Trustly
08.2020 - 02.2022
- Executed targeted sales development strategies.
- Engaged with merchant prospects through strategic cold emailing and cold calling efforts.
- Consistently met or exceeded monthly sales quotas.
- Collaborated closely with sales team to refine sales tactics and approaches based on market feedback and performance analysis.
Sales Development Representative
Reciprocity
02.2020 - 08.2020
- Manage inbound and outbound lead generation to generate qualified leads and contribute to new business growth.
- Conduct outreach through emails and phone calls, gathering information and setting appointments.
- Research potential clients to identify most effective ways to connect with them.
Marketing Manager
SMASHMALLOW
04.2019 - 08.2019
- Managed field marketing team across multiple states, providing guidance and support in their marketing efforts.
- Developed and executed comprehensive marketing strategies, including events, partnerships, and account management.
- Successfully planned and coordinated tradeshows in West region, driving brand awareness and customer engagement.
- Updated the company's website with a centralized calendar of national field marketing events, improving accessibility and visibility.
- Led successful marketing initiatives, such as Costco Roadshow trial and West Summer S'MORE BETTER Tour, resulting in increased sales and brand exposure.
Regional Marketing Manager
Purity Organic
12.2015 - 02.2019
- Managed execution of Purity Organic's company brand refresh in collaboration with Flood Creative Agency.
- Interim head of all aspects of branding, including product packaging, field marketing brand activation design, tradeshow design, wearables, retail point-of-sale, and coupons.
- Led national digital and field marketing strategies to drive traffic to Purity Organic's recently launched eCommerce platform.
- Conducted national digital marketing efforts for Purity Organic, ensuring effective online presence and engagement.
- Organized execution strategy for launch of two new flavors of Sparkling Water and new Lemonade line in 2019, enhancing product portfolio and market reach.
Brand Ambassador, Team Lead
Zico Coconut Water
08.2014 - 08.2015
- Managed team of Brand Ambassadors for event and retail support
- Coordinated and executed over 75+ event activations with over 100k attendees, 250+ demo activations, and built 50+ influencer relationships.
- Assisted Coca-Cola Area Sales Managers regularly, resulting in over $30k of additional revenue.
Brand Ambassador
Zico Coconut Water
03.2014 - 08.2014
- Support key relationships with local influencers, athletes and strategic partners throughout market accordance to Marketing Manager’s direction
- Perform variety of marketing-related tasks in designated market, according to Marketing Manager’s requests (including event coordination, in-store demos, retail activations, samplings, etc.)
- Generate brand excitement - have constant enthusiastic attitude and "be the brand" mindset
- Assist with product drops to key relationships, strategic partners, local influencers, athletes, trainers, etc.
Education
Bachelor of Science - Entrepreneurship
Ira A. Fulton Schools of Engineering At Arizona State University
Tempe, AZ08.2024
Skills
- A/B Testing
- Product Road Mapping
- Jira
- Product Engineering
- Agile Methodologies
- Go-to-Market Strategy
- Creative Problem Solving
- Data Analysis
- Product Marketing
- Product Design
Websites
Certification
Responsive Web Design - HTML & CSS - freeCodeCamp
Timeline
Associate Product Manager - User Experience
Trustly
08.2023 - Current
Associate Product Manager - Internal Operations
Trustly
04.2023 - 08.2023
Lead Sales Development Representative
Trustly
02.2022 - 04.2023
Sales Development Representative
Trustly
08.2020 - 02.2022
Sales Development Representative
Reciprocity
02.2020 - 08.2020
Marketing Manager
SMASHMALLOW
04.2019 - 08.2019
Regional Marketing Manager
Purity Organic
12.2015 - 02.2019
Brand Ambassador, Team Lead
Zico Coconut Water
08.2014 - 08.2015
Brand Ambassador
Zico Coconut Water
03.2014 - 08.2014
Bachelor of Science - Entrepreneurship
Ira A. Fulton Schools of Engineering At Arizona State University
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