Summary
Work History
Education
Skills
Board Work And Affiliations
Timeline
Generic
Jacklynn (Jackie) Holmes

Jacklynn (Jackie) Holmes

Change Catalyst & Executive Coach
Calgary,AB

Summary

A dynamic executive leadership coach and senior organizational development and culture consultant with a proven record of achieving over 85% successful change metrics, along with extensive experience coaching senior leaders in Fortune 100 and Global Fortune 500 companies, facilitating professional and personal transformations that align with organizational goals. This senior change leader guides organizational effectiveness and change leadership programs successfully in various industries such as oil & gas, airlines, technology, and government, bringing a wealth of corporate experience with a versatile skill set encompassing change & project management, operational oversight, marketing, sales, HR, IT, and learning and development program management. Known for exceptional coaching, strategic thinking and her facilitation, Jacklynn engages clients meaningfully to achieve positive and sustainable change while achieving targeted Key Result Areas (KRAs).

Work History

Distinguished Fellow Executive Coach

BetterUp
San Francisco, CA
05.2020 - Current
  • Coached senior leaders and c-suite executives in Fortune 100 & Fortune 500 companies globally, facilitating professional and personal change to align with organizational goals.
  • Coached hundreds of clients, accumulating over 1800 hours of 1:1 coaching and 1900 billable sessions, achieving over 70% success in client-reported change metrics.
  • Provided expert insights for research activities, leveraging extensive professional knowledge and experience.

Adjunct Instructor, Business, Coaching, & Change

University of Calgary
Calgary, AB
02.2008 - Current
  • Consistently delivered my own content in an in-person 15-hour course, Coaching: Inspiring Excellence in Others, for 9 years, impacting hundreds of leaders by enhancing coach-like leader skills with positive measures.
  • Taught 13-week core business course, Business Management, for 10 years using Blackboard and D2L platforms, facilitating effective learning experiences.
  • Collaborated with Continuing Education Director to develop course curriculum, ensuring consistency across instructor programs.

Organizational Change Lead, Senior HR Consultant

City of Calgary
Calgary, AB
01.2017 - 01.2025
  • Leadership Circle Profile360 coach for Senior Leadership Team (SMT) members and other leaders across the organization to improve leadership capabilities to align with the Cultural Growth Plan.
  • Team coach & Lumina psychometric workshop facilitator for teams throughout the city using Lumina Spark, Leader & Team Wheel to increase team synergy and operational effectiveness.
  • Internal executive coach & change lead for Restorative Workplace Strategy project, Corporate Communication Change, 311 Team Coaching, Law System Change, and the Corporate Culture journey.
  • Senior-level organizational change and design support, executive coaching, and team coaching for clients to improve performance in a low-trust environment to a risk-positive culture.
  • Managed the Request for Standing Offer (RFSO), Request for Proposal (RFP) for organizational development & coaching support and was on the evaluation committee.
  • Organizational Change Management (OCM) department lead for three years, implementing corporate and departmental realignment changes for multiple departments to operationalize a functional model successfully.
  • Change management co-lead for Solutions for Achieving Value & Excellence (SAVE) initiatives for 50+ projects that improved organizational efficiencies and financial savings of $80M.
  • Project Manager, Lumina & Leadership Circle team certifications key implementing culture change for over 250+ leaders throughout the city to improve organizational leadership and positive cultural impact.
  • Created, organized, and executed departmental change strategies for a culture shift through an Emotional Intelligence (EQ) program, transforming a fear-based leadership group into a higher-performing team.
  • Successfully facilitated a business unit design change to a new organizational structure within 18 months through effective leadership and team coaching, enabling movement from a surviving to a thriving organization.
  • Organizational change management lead for two (2) transformational projects aligning the City's business planning processes to service-based planning and a 4-year budgeting cycle. This monumental organizational shift led to the creation of an organization-wide One-Calgary strategy.

Organizational Change Management Instructor

Mount Royal University
Calgary, AB
09.2017 - 09.2022
  • Facilitated the Being First Change Management program for the change certificate program teaching Managing & Sustaining Change and achieving regular positive student feedback.
  • Taught hundreds of adult learners in leading and managing change 2-day program for five years impacting hundreds of students in the Organizational Change Management program.
  • Designed and developed an online course to maximize student access and achieve revenue targets.

Leader Corporate Learning & Development

City of Calgary
Calgary, AB
05.2019 - 06.2020
  • Provided strategic leadership to shape and evolve learning and development programs applied across the corporation while influencing culture change and performance improvement to maximize corporate investments.
  • Innovated corporate learning programs to move classroom-based learning to online learning platforms.
  • Led a team of 10 senior consultants to fulfill multiple learning program changes and operational goals while successfully transforming from a traditional to online learning model.
  • Implemented a City-wide Learning Management System (LMS) to support alternative delivery models for corporate learning while improving ROI.
  • Completed the project management Request for Proposal and Request for Standing Offer processes and onboarded vendors to successfully deliver corporate learning programs with the University of Calgary & Western University (IVEY) for multiple types of leadership development programs.
  • Managed a $1.4M operating budget to support city-wide learning and development initiatives.

Digital Business Transformation Change Lead

Tervita Corp
Calgary, AB
01.2015 - 09.2016
  • Provided Agile team coaching while developing Agile organizational change processes to ensure effective software product delivery of multiple B2B software iteration releases on a new digital transformation project.
  • Change lead on an in-house created software that successfully transformed the order-to-cash process by 36%.
  • Created technical IT and process documentation for client and customer support, ensuring quality digital customer experience and alignment with project plan targets.
  • Coordinated documentation of business requirements and processes, identifying functionality gaps and necessary changes for improvement.
  • Trained 200 employees in less than 60 days with a 93% satisfaction rate that included a successful customer and employee product launch.
  • Co-created a corporate project communication plan along with writing and coordinating timely communications to ensure user engagement and end user participation.
  • Effectively supported the Tervita360 development team through User Acceptance Testing (UAT) in three phases of testing and two full product releases.
  • Developed risk and impact assessments to evaluate product training gaps and issues, facilitating resolution and enhancing readiness for product releases.

Business Transformation Change Lead

Gibson Energy
Calgary, AB
10.2014 - 11.2015
  • Coordinated communication, education, and training for interrelated change initiatives to transform IT business unit into a service-focused entity across multiple business areas.
  • Executed global communication release plans for multiple custom software releases for Agile products and systems, providing a change management strategy to enhance user-system confidence.
  • Facilitated Agile IT team scrums, retrospectives, and product owner program reviews while coaching the team to capitalize on actionable outcomes and improve collective accountability.
  • Developed Agile team-building workshops to clarify team norms and roles (RASCI) to address dysfunction and enhance performance, while implementing a change plan to engage employees and encourage leadership visibility as change champions.

Senior Management Consultant

Marketing Directions
Calgary, AB
01.2008 - 01.2013
  • Developed comprehensive business and marketing plans, feasibility studies, website reviews, and distribution strategies, consistently achieving high client satisfaction.
  • Created digital and supply distribution strategies while conducting stakeholder analysis and impact assessments, leading to tailored marketing and business plans.
  • Consulted on change, business, and marketing strategies for technical leaders; provided research, reports, and actionable recommendations to enhance benefits realization.

Director of Sales and Marketing

Divestco Inc
Calgary, AB
05.2011 - 05.2012
  • Responsible for revenue and corporate branding for five divisions of a $40 million oil and gas technology company to enhance shareholder equity by effectively managing a $5.7 million software, data sales and marketing budget to grow revenues by 33% while improving cash flow of 452% and EBITDA by 960% versus 2011 KPIs.
  • Rebuilt marketing and sales team of 20 employees, establishing new structure through role clarity and organizational alignment.
  • Developed and implemented comprehensive marketing strategies for diverse product lines.
  • Led cross-functional teams to align sales and marketing initiatives effectively.
  • Analyzed market trends to identify opportunities for business growth and expansion.

Manager Marketing & Loyalty

Bridgewater Bank
Calgary, AB
01.2008 - 01.2009
  • Managed project resources to develop competitive solution-based products through secondary research and strategic implementation, enhancing product offerings.
  • Oversaw marketing and loyalty products for MasterCard credit card suite, ensuring compliance and creating effective collateral materials.
  • Led multiple card-related sub-projects, guiding stakeholders from kick-off to product launches with tailored systems and strategies for new product suite.

Marketing & Research Manager

WestJet Airlines
Calgary, AB
11.1999 - 09.2005
  • Managed creative marketing team and digital marketing with a $10 million advertising budget; established national advertising plan through 60+ newspapers, doubling sales and contributing to a billion-dollar brand.
  • Conceptualized and executed $1.5 million advertising campaign that enhanced corporate brand in eastern Canada, achieving 55% ROI in five months.
  • Led consumer research initiatives for organizational changes and product launches, including presentations for AIR MILES Study, Satellite Television, Mosaic MasterCard, HBC credit cards, Food-on-Board, and Flight Safety, resulting in on-time project implementation with notable brand impact and benefits realization.

Category Manager, Petroleum & Liquor

Calgary Coop
Calgary, AB
01.1997 - 01.1998
  • Directed marketing strategies, change management, and category profitability for 19 retail outlets generating $65 million in annual sales and $7 million in profits through campaign creation and execution management.
  • Managed liquor margins, product selection, and sales, achieving over $500,000 in annual profit increases and exceeding financial targets in a unionized environment.
  • Exceeded operating profits by 37% for petroleum and related products by raising depressed margins for car washes, thus returning to full profitability after five consecutive years of losses.
  • Led five store rebuilds, completing projects on time and within capital budgets within one year.
  • Managed multiple price books on an enterprise software system for various retail stores, negotiating over $100,000 in additional income from suppliers.

Regional Sales & Marketing Manager Western Canada

Hachette International
Calgary, AB
09.1995 - 01.1997
  • Answered store performance, operations and change management for a retail team of 200+ stores and reversed declining sales by 25% in the western Canada district while improving depressed margins and achieving record profits for 37 retail stores via team communication, team building, and organizational change tactics.
  • Streamlined regional operations through downsizing and team creation, enhancing change adoption speed and reducing costs by 10% annually.
  • Established productive relationships with business units, facilitating a successful transition to the new organization as part of the national strategic task force designing corporate strategy.

Territory Regional Operations Manager + Various Positions

Petro Canada / Suncor
Winnipeg, MB
02.1989 - 06.1995
  • Accountable for management, operations, communications, and profitability of 55+ retail and wholesale facilities generating $40 million in revenue and $4.0 million in profits via effectively managing pricing, supply chain management, marketing, recruiting, team building, and change management; achieved the highest net profit contribution for three consecutive years in Prairie Region.
  • Created annual marketing plans and budgets accurately pinpointing sales growth opportunities, substantially decreasing variable costs annually and exceeding annual sales targets.
  • Negotiated, closed, and administered ten types of franchise and lease contracts over six (6) years.
  • Received excellence award for outstanding performance in change and supply management.
  • Project management of 300+ attendees with a $300,000 budget while managing the division's annual community budget for corporate initiatives and environmental and construction projects within scope, time, and budget.

Education

Master of Science - Positive Organizational Development

Case Western Reserve University Weatherhead School of Business
Cleveland, OH
05-2025

MBA - Strategy & Marketing

University of Phoenix
Phoenix, AZ
07-2007

Leadership Development Certification Program -

Global Organizational Development Institute (GODI)
Fort Meyers, FL
03-2026

Mentor Coach Level 1 & 2 -

Coaching Out of the Box
Langley, BC
12-2025

Emotional Social Competency Inventory (ESCI) -

Korn Ferry
Atlanta, GA
12-2025

Trust at Work Certified Practitioner -

Insight Coaching
San Luis Obispo, CA
11-2023

Leadership Assessment (CLA) -

The Leadership Circle
Draper, UT
02-2023

Professional Certified Coach (PCC) -

International Coaching Federation
Lexington, KN
01-2023

Leadership Circle 360 -

The Leadership Circle
Draper, UT
12-2022

Lumina Spark, Leader & 360 Certified Practitioner -

Lumina Learning
Calgary, AB
01-2020

Mastering the Art of Team Coaching -

Novelda
Calgary, AB
01-2020

Certified Team Coaching Professional (CTCP) -

Team Coaching International

BBA - Marketing & Finance

University of Regina
Regina, SK
05-1988

Skills

  • Leadership coaching
  • Organizational leadership development
  • Change leadership
  • Leadership development
  • Organizational change management
  • Team development & coaching
  • Stakeholder engagement
  • Business strategy consulting
  • Program management & delivery
  • Project management
  • Client relationship management
  • Strategic planning
  • Performance improvement
  • Revenue growth strategy
  • Business planning and budgeting
  • Sales management
  • Marketing, customer research & strategy
  • Workshop design
  • Group facilitation
  • Change management
  • Emotional intelligence
  • Cross-cultural design
  • Curriculum design
  • Team coaching
  • Strategic thinking
  • Resource development
  • Classroom leadership
  • Virtual coaching strategies
  • Cross-cultural design
  • Project oversight

Board Work And Affiliations

  • President Elect, International Coaching Federation (ICF) Calgary Chapter, 2016 to Present
  • Director of External Relations & Partnership, ACMP, Calgary, AB
  • Vice Presidents of Events, ACMP, Calgary, AB
  • Organizational Change Management Advisory Committee, Mount Royal University, Calgary, AB
  • OD Network & Elected Board Member

Timeline

Distinguished Fellow Executive Coach

BetterUp
05.2020 - Current

Leader Corporate Learning & Development

City of Calgary
05.2019 - 06.2020

Organizational Change Management Instructor

Mount Royal University
09.2017 - 09.2022

Organizational Change Lead, Senior HR Consultant

City of Calgary
01.2017 - 01.2025

Digital Business Transformation Change Lead

Tervita Corp
01.2015 - 09.2016

Business Transformation Change Lead

Gibson Energy
10.2014 - 11.2015

Director of Sales and Marketing

Divestco Inc
05.2011 - 05.2012

Adjunct Instructor, Business, Coaching, & Change

University of Calgary
02.2008 - Current

Senior Management Consultant

Marketing Directions
01.2008 - 01.2013

Manager Marketing & Loyalty

Bridgewater Bank
01.2008 - 01.2009

Marketing & Research Manager

WestJet Airlines
11.1999 - 09.2005

Category Manager, Petroleum & Liquor

Calgary Coop
01.1997 - 01.1998

Regional Sales & Marketing Manager Western Canada

Hachette International
09.1995 - 01.1997

Territory Regional Operations Manager + Various Positions

Petro Canada / Suncor
02.1989 - 06.1995

Master of Science - Positive Organizational Development

Case Western Reserve University Weatherhead School of Business

MBA - Strategy & Marketing

University of Phoenix

Leadership Development Certification Program -

Global Organizational Development Institute (GODI)

Mentor Coach Level 1 & 2 -

Coaching Out of the Box

Emotional Social Competency Inventory (ESCI) -

Korn Ferry

Trust at Work Certified Practitioner -

Insight Coaching

Leadership Assessment (CLA) -

The Leadership Circle

Professional Certified Coach (PCC) -

International Coaching Federation

Leadership Circle 360 -

The Leadership Circle

Lumina Spark, Leader & 360 Certified Practitioner -

Lumina Learning

Mastering the Art of Team Coaching -

Novelda

Certified Team Coaching Professional (CTCP) -

Team Coaching International

BBA - Marketing & Finance

University of Regina

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Jacklynn (Jackie) HolmesChange Catalyst & Executive Coach