Jacklynn Holmes MBA PCC

Work History

Distinguished Fellow Coach & Executive Coach

BetterUp

05.2020 - Current

Executive leadership, parent, and sales coach to senior leaders in Fortune 100 & Fortune 500 companies around the globe, facilitating client professional and personal change to impact organizational goals and realize outcomes
Coached 100+ clients with over 750 sessions and nearing 500 billable coaching hours with over 70% of successful change metrics from clients scoring amazing and life-changing coaching work achieved
Contributed to research activities by providing specialist input based on professional expertise, practice, experience, and qualifications.

Executive Coach

Coachello

03.2023 - Current

Empowered clients to make informed career decisions by providing expert advice on job transitions, promotions, or new opportunities.
Cultivated a high-performance mindset among clients by sharing best practices in time management, prioritization, and delegation techniques.
Enabled smoother transitions during mergers or acquisitions by guiding executives through change management processes while focusing on maintaining productivity levels.
Expanded professional networks for clients by connecting them with industry peers, mentors, and thought leaders.

Business, Coaching, and Change Instructor

University of Calgary

02.2008 - Current

Effectively deliver my 15-hour course BMC 106 Coaching: Inspiring Excellence in Others over the last five years impacting hundreds of leaders with positive measures from students throughout
Taught a 13-week core certificate business course BMC 205 Canadian Business for eight years using Blackboard and D2L platforms while successfully delivering the course for in-person learning
Developed course curriculum with the Continuing Education Director to provide instructor program consistency

Organizational Change Lead / HR OD Consultant

City of Calgary

01.2017 - Current

Leadership Circle Profile360 coach for Senior Leadership Team (SMT) members and other leaders across the city to improve leadership capabilities and capacity aligned with the Cultural Growth Plan initiative
Team coach & Lumina psychometric coach and workshop facilitator for teams and groups throughout the city using Lumina Spark, Lumina Leader, and Lumina Team wheel
Internal executive coach & change lead for Restorative Workplace Strategy project, Corporate Communication Change, 311 Team Coaching, Law System Change, and the Corporate Culture journey
Senior-level organizational change and design support, executive coaching, and team coaching for clients to improve performance in a low-trust environment to a risk-positive culture
Managed the Request for Standing Offer (RFSO) and Request for Proposal for coaching and was part of the evaluation committee
Organizational Change Management (OCM) department lead for three years, implementing corporate and departmental Realignment change for multiple departments to operationalize a functional model successfully
Change management co-lead for Solutions for Achieving Value & Excellence (SAVE) initiatives for 50+ projects that improved organizational efficiencies and financial savings of $80M
Project Manager for Lumina & Leadership Circle team certifications key implementing culture change for over 250+ leaders throughout the city to improve organizational leadership and create a positive cultural impact
Created, organized, and executed departmental change strategies for a culture shift through an Emotional Intelligence (EQ) program, transforming a fear-based leadership group into a higher-performing team
Successfully facilitated a business unit design change to a new organizational structure within 18 months through effective leadership and team coaching, enabling movement from surviving to a thriving organization
Organizational change management lead for two (2) transformational projects aligning the City's business planning processes to service-based planning and a 4-year budgeting cycle
This monumental organizational shift led to the creation of an organization-wide One-Calgary strategy

Leader Corporate Learning & Development (L&D)

City of Calgary

05.2019 - 06.2020

Provided strategic leadership to shape and evolve learning and development programs applied across the corporation while influencing culture change and performance improvement to maximize corporate investments
Innovated corporate learning programs to move classroom-based learning to online learning platforms
Led a team of 10 senior consultants to fulfill multiple learning program changes and operational goals, transforming from a traditional to online learning model
Implemented a City-wide Learning Management System (LMS) to support alternative delivery models for corporate learning while improving the corporate return on investment
Completed the project management Request for Proposal and Request for Standing Offer processes and onboarded vendors to successfully deliver corporate learning programs with the University of Calgary & Western University (IVEY) for multiple types of leadership development programs
Effectively led multiple organizational change processes, organizational design changes, established measurement protocols, and website rework while managing a $1.4M operating budget to create a positive change in team morale while aligning corporately for city-wide learning and development

Organizational Change Management Instructor

Mount Royal University

09.2017 - 09.2022

Taught hundreds of adult learners in leading and managing change 2-day program for five years impacting hundreds of students in the Organizational Change Management program
Designed and developed an online course to maximize student access and achieve revenue targets
Facilitated the Being First Change Management program for the change certificate program teaching Managing & Sustaining Change and achieving regular positive student feedback

Digital Transformation Business Readiness Lead IT Agile Software

Tervita Corp

01.2015 - 09.2016

Provided Agile team coaching while developing Agile organizational change processes to ensure effective software product delivery of multiple B2B software iteration releases on a new digital transformation project
Change lead on an in-house created software that successfully transformed order-to-cash process by 36%
Created technical IT and process documentation for IT for client and customer support to ensure a quality digital customer experience to realize successful project plan targets and meet regular progress reviews targets
Coordinated the technical documentation of business requirements and processes to determine functionality gaps, required changes and developed stakeholder maps by working closely with Business Analysts and Project Manager to develop appropriate, cost-effective training
Trained 200 employees in less than 60 days with a 93% satisfaction rate that included a successful customer and employee product launch
Co-created a corporate project communication plan along with writing and coordinating timely communications to ensure user engagement and end user participation
Effectively supported the Tervita360 development team through User Acceptance Testing (UAT) in three phases of testing and two full product releases
Developed a detailed risk and impact assessments to gauge product training, gaps, and issues for product releases to address and mitigate issues and increase readiness potential

North American Agile Change Lead - Truck Transportation

Gibson Energy

10.2014 - 11.2015

Created and executed global communication release plans for multiple custom software releases for Agile software products and systems, while providing a change management strategy to build user-system confidence
Coordinated the communication, education, and training requirements on several interrelated change initiatives to transform the IT business unit into a service-focused business within multiple business areas
Facilitated Agile IT team scrums, retrospectives, and product owner program reviews while coaching the team to capitalize on actionable outcomes and improve collective accountability
Created Agile team-building workshops to clarify team norms, roles & responsibilities (RASCI) to address dysfunctional team issues and improve team performance while developing an integrated change plan to successfully implement employee engagement to improve leadership in becoming more active and visible change champions

Senior Management Consultant

Marketing Directions

01.2008 - 01.2013

Project-based change, business, and marketing consulting for technical business leaders; providing research, reports, and recommendations on strategy, change management, and sales to improve benefits realization
Developed business plans, marketing plans, feasibility studies, website and collateral strategy reviews and channel distribution strategies repeatedly exceeding client satisfaction
Created digital and supply distribution strategies and conducted stakeholder analysis and impact assessments to devise appropriate marketing & business plans

Director of Sales and Marketing

Divestco Inc

05.2011 - 05.2012

Responsible for revenue and corporate brandings for five (5) divisions of a $40 million oil and gas technology company to enhance shareholder equity by effectively managing a $5.7 million software, data sales and marketing budget to grow revenues by 33% while improving cash flow of 452% and EBITDA by 960% versus 2011 KPIs
Rebuilt a marketing and sales team of 20 employees, creating a new structure through role clarity and DEI&B

Manager Marketing & Loyalty

Bridgewater Bank

01.2008 - 01.2009

Effectively managed project resources to derive competitive solution-based products through secondary research and strategic implementation
Accountable for marketing and loyalty product for a suite of MasterCard credit card products including marketing and compliance collateral materials; delivered in record deadlines
Project manager for multiple card-related sub-projects leading stakeholders from kick-off to product launches with unique systems and product strategies for an entirely new product suite for the bank

Marketing & Research Manager

WestJet

11.1999 - 09.2005

Led consumer research initiatives for significant organizational changes and product launches including executive presentations for: AIR MILES Study, Satellite Television, Mosaic MasterCard and HBC credit cards, Food-on-Board, Flight Safety, and large-scale operational surveys culminating in on-time project implementation with significant brand impact, cost-saving results, and real-time benefits realization
Managed creative marketing team, digital marketing, and online sales channel with a $10 million-dollar advertising budget; established a national advertising plan to service Canada via 60+ newspapers to double sales to build a national billion-dollar Fortune 500 brand
Conceptualized and executed a $1.5 million advertising campaign that built the corporate brand in eastern Canada and created an ROI of 55% over a five (5) month period

Category Manager, Petroleum & Liquor

Calgary Coop

01.1997 - 01.1998

Responsible for marketing, change management and category profitability for 19 retail outlets with annual sales of $65 million and profits of $7 million by creating campaigns and managing execution, increasing market share saturation by 2% to 11.4% in one year
Managed liquor margins, product selection, categories, and sales to increase annual profits by $500,000+, exceeding targets in a unionized environment
Exceeded operating profits by 37% for petroleum and related products by raising depressed margins for car washes, thus returning to full profitability after five consecutive years of losses
Successful project manager for five (5) store rebuilds on time and within capital budgets within one year
Managed multiple price books on an enterprise software system for various types of retail stores while negotiating over $100,000 in over and above income from suppliers

Regional Sales & Marketing Manager Western Canada

Hachette International

09.1995 - 01.1997

Answered store performance, operations and change management for a retail team of 200+ stores and reversed declining sales by 25% in the western Canada district while improving depressed margins and achieving record profits for 37 retail stores via team communication, team building, and organizational change tactics
Formed and maintained productive working relationships with business units, ensuring a successful transition to the new organization as part of the national strategic task force tasked with designing the company's corporate strategy
Streamlined regional operations via downsizing, team creation, and change management to increase the speed of adoption to change and substantially decrease costs by 10% annually

Territory Regional Operations Manager + Various Positions

Petro Canada / Suncor

02.1989 - 06.1995

Accountable for management, operations, communications, and profitability of 55+ retail and wholesale facilities generating $40 million in revenue and $4.0 million in profits via effectively managing pricing, supply chain management, marketing, recruiting, team building, and change management; achieved the highest net profit contribution for three consecutive years in Prairie Region
Created annual marketing plans and budgets accurately pinpointing sales growth opportunities, substantially decreasing variable costs annually and exceeding annual sales targets
Negotiated, closed, and administered ten types of franchise and lease contracts over six (6) years
Achieved an excellence award in change and supply management while achieving second in area annual profit
Project management of 300+ attendees with a $300,000 budget while managing the division's annual community budget for corporate initiatives and environmental and construction projects within scope, time, and budget

External Executive Network Coach

Ernst & Young (EY) LLP

01.2020 - Current

Provide individual leadership coaching including career development, executive onboarding coaching, vertical leadership development, inclusive leadership, leading through change, and soft skills development for EY clients
Supports clients in building personal change strategies and organizational relationships with leaders and key stakeholders while measuring the impact of coaching for EY clients

Marketing Analyst

Shell Canada / Turbo

05.1995 - 10.1995

Provided senior leadership support providing financial, analytical, and marketing analysis to successfully achieve regional performance targets to be appointed to the national team charged with project creation and implementation for revamping the entire company credit business
Completed quality control and validation of new financial system implementation while sourcing opportunities that created profitable lease opportunities out of province

Summary

Overview

Work History

Distinguished Fellow Coach & Executive Coach

Executive Coach

Business, Coaching, and Change Instructor

Organizational Change Lead / HR OD Consultant

Leader Corporate Learning & Development (L&D)

Organizational Change Management Instructor

Digital Transformation Business Readiness Lead IT Agile Software

North American Agile Change Lead - Truck Transportation

Senior Management Consultant

Director of Sales and Marketing

Manager Marketing & Loyalty

Marketing & Research Manager

Category Manager, Petroleum & Liquor

Regional Sales & Marketing Manager Western Canada

Territory Regional Operations Manager + Various Positions

External Executive Network Coach

Marketing Analyst

Education

Masters in Positive Organizational Development - Organizational Development

Leadership Circle Certification & Collective Assessment -

Professional Certified Coach (PCC) -

Lumina Spark, Leader & 360 Certified Practitioner -

Certified Team Coaching Professional (CTCP) -

Adult Education Certificate - Adult Education

Emotional Intelligence (EQi2.0 + EQi2.0 360) Certified - Emotional Intelligence

Master of Business Administration (MBA) - Strategy

Bachelor of Business Administration (BBA) - Marketing & Finance

Organizational Relationship Systems Coaching (ORSC) Certification -

Skills

Board Work And Affiliations

Timeline

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