Jackie Lafrance
Toronto,Canada
Summary
Motivated and adaptable Sales Development Representative with experience in outbound prospecting, lead generation, and pipeline development. Skilled in engaging corporate and mid-market prospects, effectively communicating value propositions, and collaborating with sales teams to drive business opportunities. Strong ability to learn quickly, refine outreach strategies, and contribute to overall sales efforts. Passionate about building relationships and continuously improving sales techniques.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Sales Development Representative
BuildOps
Toronto, Ontario
09.2024 - Current
- Conduct outbound prospecting through cold calls, emails, and LinkedIn to generate qualified sales opportunities.
- Conducted discovery with corporate and mid-market prospects to evaluate pain points and understand their needs.
- Collaborate with Account Executives to book high-quality meetings, and drive pipeline growth.
- Maintain and update Salesforce CRM with accurate lead and opportunity data.
- Continuously improve sales techniques through coaching, feedback, and data-driven insights.
- Tracked progress against goals using CRM software programs such as Salesforce, Outreach, and Nooks.
Project Coordinator - AWR & Construction
Dexterra
01.2023 - 07.2024
- Coordinate and scheduling work for site construction including follow up with the service providers throughout the planning process to ensure the required service is in place by the scheduled end date
- Developed and maintained project plans, schedules and budgets to ensure successful completion of projects.
- Maintained a detailed database of project information including budgeting, resources and deliverables.
Operations Support Specialist
WhereiPark
01.2022 - 01.2023
- Created and updated listings and content to ensure accuracy and helpfulness for customers and real estate partners
- Conducted onboarding calls with new clients and partners, in addition to continually refining the processes to do so
- Assisted in creating and implementing standard operating procedures for business operations
- Supported implementation of new technology systems aimed at increasing efficiency within organization
- Supported and managed customer success team
Customer Success Associate
WhereiPark
01.2021 - 01.2022
- Anticipated needs and resolved problems to keep customers happy
- Delivered fast and friendly service to handle questions and service complaints
- Met personal, team and company goals in customer service environment
- Created, reviewed, updated and improved listings and content to ensure accuracy and helpfulness for consumers
- Enhanced customer satisfaction with fast, knowledgeable service
Fitness Advisor (Sales)
GoodLife Fitness
01.2020 - 01.2021
- Promoted gym membership options and additional services such as personal training packages or specialized classes
- Increased participant enrollment through referrals and other marketing activities
- Leveraged social media and other marketing tools to achieve sales goals in club memberships and personal training packages
- Conducted club tours to educate potential members on the facility and membership options that were offered
- Used multiple software systems to track sales and targets
Education
Bachelor of Arts (B.A.) - Sociology, Psychology, Women & Gender Studies
Wilfrid Laurier University
Waterloo, ON05.2019
Skills
- Cold calling
- Active listening
- Salesforce proficiency
- Teamwork and collaboration
- Customer relationship management
- Project management
Certification
- Canfitpro Personal Training Specialist
- CPR & AED
- Smart Serve
Languages
French, Proficient (C2)
References
References available upon request.
Timeline
Sales Development Representative
BuildOps
09.2024 - Current
Project Coordinator - AWR & Construction
Dexterra
01.2023 - 07.2024
Operations Support Specialist
WhereiPark
01.2022 - 01.2023
Customer Success Associate
WhereiPark
01.2021 - 01.2022
Fitness Advisor (Sales)
GoodLife Fitness
01.2020 - 01.2021
Bachelor of Arts (B.A.) - Sociology, Psychology, Women & Gender Studies
Wilfrid Laurier University
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