Jabeen Adeeba Aslam
Toronto,ON
Summary
Strategic Enrollment and Community Engagement Leader with a proven ability to implement technical solutions that enhance equity and inclusion. Demonstrated success in driving diversity initiatives, resulting in significant increases in stakeholder engagement and a standout conversion rate. Highly skilled in stakeholder relationship management and team leadership, delivering impactful results across multiple initiatives.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Director, Admissions & Community Engagement
Upper Canada College
08.2023 - 08.2024
- Led all aspects of student recruitment, admissions, and onboarding, implementing data-informed strategies that enhanced decision-making and achieved a conversion rate of 77–100% across grade levels
- Designed and implemented evidence-based admissions processes grounded in anti-bias and UDL principles, leading to increased engagement from underrepresented groups
- Developed the first Community Engagement Strategy aligned with the institution's multi-year strategic plan, building partnerships with local organizations such as 100 Strong, ACCN, Urban Squash, among others, to support and attract qualified and diverse applicants
- Initiated the Employee Resource Group for BIPOC Staff and Faculty members, fostering a supportive community, driving initiatives that promote diversity and inclusion across the institution
Registrar and Director of Student Services
University of Toronto, Dalla Lana School of Public Health
10.2021 - 08.2023
- Provided strategic leadership for Graduate Offices and the Practicum & Professional Development Office, emphasizing strategic enrollment management, EDI, and student progress
- Designed and launched the first comprehensive student wellness program, increasing engagement by 20% in its first year
- Co-chaired the EDI Working Group on Student Support & Well-being, developing strategies to enhance faculty and student support
- Collaborated with central offices to deliver crisis management and holistic support for students and faculty
- Led the implementation of a faculty-wide course evaluation framework through change management, integrating student feedback and achieving a 30% improvement in participation
Assistant Director, Recruitment & Admissions
University of Toronto, Faculty of Law
01.2019 - 10.2021
- Developed a recruitment and conversion strategy aligned with enrollment targets, academic policies, and market trends, achieving a 30% enrollment increase while improving application quality and diversity through targeted outreach and events
- Designed and executed an integrated marketing strategy, including Google Ads, social media campaigns, email marketing, and website optimization to enhance user engagement and branding
- Managed a $100,000 marketing and recruitment budget, leveraging data-driven insights to guide expenditures and evaluate vendor partnerships
- Implemented Slate CRM to streamline admissions processing, enhance lead management, and improve reporting for data-driven recruitment decisions
Manager, MBA Recruitment & Administration
Ted Rogers School of Management
07.2012 - 09.2018
- Led and mentored a team of unionized employees to deliver exceptional support to students, faculty, and prospective students, prioritizing customer service and employee engagement
- Developed and executed strategic communications, marketing, and recruitment plans informed by market insights and competitive analysis
- Pioneered the use of Salesforce CRM, digital marketing tools (e.g., Google AdWords, SEM, social media), and video interviewing, enhancing recruitment efforts
- Launched international recruitment initiatives in China, India, the UK, and the Caribbean, elevating the program’s global presence
- Managed a $1 million marketing budget, administered over $500,000 in scholarships, and secured new funding through partnerships
- Established the MBA Advisory Council and Sports Business Steering Committee and organized major events to strengthen connections between students, alumni, and industry leaders
- Contributed to the program’s first international rankings (Top 100 by The Economist and Bloomberg) and its highest Canadian ranking (4th by Canadian Business)
Education
Master of Arts - Sociology and Equity Studies in Education
Ontario Institute for Studies in Education (OISE), University of Toronto
Bachelor of Arts - Economics, Peace and Conflict Studies, Philosophy
University of Toronto
Skills
- Enrollment Strategy Development
- Team Leadership
- Evidence-Based Decision-Making
- Implementation of Technical Solutions
- Equity and Inclusion
- Stakeholder Relationship Management
- Effective Crisis Management
- Operations management
- Project coordination
- Financial reporting
- Staff management
- Partnerships and alliances
- Hiring and retention
Certification
- Certified Scrum Master
- Equity, Diversity & Inclusion Training
- Leadership, Mediation & Negotiation, and Conflict Resolution
- Student Crisis Support
Volunteer Experience
- Allenby Jr. Public School, EDI Committee Chair, 01/01/21, present
- The Huddle for Families, Advisory Team Member, 01/01/23, present
- Upper Canada College, BIPOC Employee Resource Group Lead, 01/01/23, present
- University of Toronto Connections & Conversations, Executive Committee Member, 01/01/21, 10/01/23
Timeline
Director, Admissions & Community Engagement
Upper Canada College
08.2023 - 08.2024
Registrar and Director of Student Services
University of Toronto, Dalla Lana School of Public Health
10.2021 - 08.2023
Assistant Director, Recruitment & Admissions
University of Toronto, Faculty of Law
01.2019 - 10.2021
Manager, MBA Recruitment & Administration
Ted Rogers School of Management
07.2012 - 09.2018
Master of Arts - Sociology and Equity Studies in Education
Ontario Institute for Studies in Education (OISE), University of Toronto
Bachelor of Arts - Economics, Peace and Conflict Studies, Philosophy
University of Toronto
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