Jaan Makhijani
Toronto,ON
Summary
Results-oriented team player with over 3 years of experience in dynamic early-stage startup environments. Proficient in driving end-to-end product development, from conceptualization to successful delivery.
Overview
5
5
years of professional experience
Work History
Business Analyst
EPOP AI
07.2022 - 12.2023
- Orchestrated end-to-end digital acquisition campaigns, targeting diverse B2B & B2C objectives through key channels including Facebook, Google Search, and TikTok, managing a budget exceeding $25,000.
- Acquired 3000+ members for a mobile app waitlist and onboarded 300+ merchants for an online marketplace.
- Managed the implementation and daily operations of CRM systems and front-end data analytics tools (Hubspot, Customer.io, Salesforce, Google Analytics, GTM), providing accurate and insightful reporting to the executive team on a weekly basis.
- Engineered and refined communication touchpoints for an early-stage fintech mobile application, resulting in reduced churn rates and improved Cost Per Acquisition (CPA).
- Collaborated closely with Engineering, Product, Marketing, and Business Development teams to swiftly iterate upon user feedback, effectively prioritizing and updating product features.
Marketing Associate
EPOP AI
12.2020 - 06.2022
- Conducted comprehensive market analysis and tracked emerging industry trends for a pioneering digital receipts mobile application startup
- Crafted detailed Go-to-Market (GTM) strategy documents, encompassing launch timelines, pricing strategies, buyer personas, and key performance indicators (KPIs) for the application's release.
- Collaborated directly with the CEO and executive team to create a compelling pitch deck and essential social media marketing collateral ahead of the initial funding round.
Director of Corporate Relations
Rotman Commerce Marketing Association
05.2019 - 09.2020
- Cultivated and nurtured relationships with external stakeholders, securing corporate sponsorships totaling approximately $3000. Acted as the primary liaison throughout the process.
- Led the establishment and management of a high-performing team of four, resulting in successful partnerships and funding. Orchestrated a marketing conference with 80+ attendees and secured support from 10 corporate sponsors.
Phone Fundraiser
Public Outreach Fundraising
04.2019 - 08.2019
- Conducted thorough market research to craft and deploy effective fundraising scripts for campaigns at organizations such as Environmental Defense, The Council of Canadians, and Open Media.
- Achieved a significant milestone by securing approximately $1,500 in monthly contribution pledges from a diverse pool of donors over a 5-month tenure.
Education
Bachelor of Commerce -
University of Toronto
Toronto, ON06.2020
Skills
- Business process mapping (Jira)
- Data analysis platforms (Google Analytics, Mixpanel)
- Customer relationship management (Hubspot, Salesforce, Mailchimp, Customerio)
- Customer data platforms (Segment)
- Process automation (Zapier)
- Data transfer and integration (Webhooks)
- Microsoft Office Suite
- Traffic analysis (Facebook ads, Google Search, TikTok ads)
- Product development
- Operations management
- Competitive analysis
Timeline
Business Analyst
EPOP AI
07.2022 - 12.2023
Marketing Associate
EPOP AI
12.2020 - 06.2022
Director of Corporate Relations
Rotman Commerce Marketing Association
05.2019 - 09.2020
Phone Fundraiser
Public Outreach Fundraising
04.2019 - 08.2019
Bachelor of Commerce -
University of Toronto
Activities
- Active club member and competition participant of DECA, UofT | 2014-2019
- Ambassador for on campus entrepreneurship hatchery, UofT | 2017-2018
- House treasurer at University College, UofT | 2016-2017
Hobbies
Music (Guitar & Bass)
Nutrition and Fitness
Avid Reader
Travel