HYEONJEONG LEE
Vancouver,BC
Summary
Results-driven digital marketer with expertise in social media campaigns, content creation, and SEO. Proven ability to boost brand awareness and engage target audiences through innovative strategies.
Overview
8
8
years of professional experience
4
4
Certifications
Work History
Server
Chickpea
Vancouver, British Columbia
04.2025 - Current
- Provide friendly and efficient service to all customers, ensuring a welcoming dining experience
- Support kitchen and front-of-house operations to maintain smooth daily workflow
- Assist with store organization and inventory management to help operations run efficiently
Digital Marketer
BrandingPurple
Korea
11.2022 - 11.2024
- Managed paid media campaigns on Meta (Facebook/Instagram) and Google Ads, optimizing targeting and ad spend.
- Conducted conversion tracking and KPI monitoring, improving campaign efficiency and ROAS.
- Developed and tested landing pages, increasing conversion rates by 20–30%.
- Applied data-driven optimization to continuously improve campaign performance across channels.
Store Manager
Comic Book Cafe
Korea
10.2020 - 10.2022
- Planned and executed Instagram campaigns that boosted followers by 30%
- Led promotional events that increased monthly foot traffic by 20%
Server
Intestine
Korea
09.2018 - 09.2020
- Promoted from part-time staff to manager within 6 months, overseeing staff training and daily operations
- Drove a 25% increase in store revenue and improved customer return rate by 15%
Education
Associate of Science - Computer Science
DongSeoul University
Seoul, South Korea02-2022
Skills
- Digital analytics
- KPI monitoring
- Campaign planning
- Social media marketing
Languages
Korean
Native
Native
English
Advanced (C1)
C1
Certification
Computer Literacy – Korean Computer Skills Level 2
Timeline
Server
Chickpea
04.2025 - Current
Digital Marketer
BrandingPurple
11.2022 - 11.2024
Store Manager
Comic Book Cafe
10.2020 - 10.2022
Server
Intestine
09.2018 - 09.2020
Associate of Science - Computer Science
DongSeoul University