Amit Yadav
Mississauga,Choose...
Summary
Accomplished in digital transformation and strategic planning, I spearheaded Kashkha Fashion's omnichannel marketing, achieving a 26% increase in e-commerce traffic. My expertise in digital analytics and a knack for innovative marketing strategies have significantly enhanced brand visibility and market penetration, demonstrating a profound impact on growth and customer engagement.
Overview
14
14
years of professional experience
Work History
Head of OmniChannel Marketing & Growth Strategy
KASHKHA FASHION
Dubai
09.2020 - 02.2022
- Company Overview: A Leading Global Fashion Brand, Headquartered in Dubai.
- E-commerce website traffic was up by 26% in 2021, as compared to 2020.
- 2021 LFL Business grew by 23% as compared to 2019.
- Responsible for building and executing the global digital marketing strategy for Kashkha stores worldwide, as well as the digital/e-commerce ecosystem and acquisition channels.
- Developed omnichannel campaigns, retargeting visitors with digital ads.
- Delivered a personalized experience to users through artificial intelligence tools such as Twik and reConvert.
- Transmedia digital storytelling across social platforms, paid ads such as Instagram, Snapchat, Facebook, TikTok, GDN, YouTube, and strategic influencer campaigns.
- Developed a customer retention strategy.
- A leading global fashion brand headquartered in Dubai.
Director of Ecommerce & Digital Marketing
ATECA HOLDING
Dubai
03.2020 - 08.2020
- Company Overview: A diversified group of 9 specialized companies with interests in Hotel Management, Hotel Supplies, Tourism, Real Estate, Investment, Hospitality Training, and Marketing
- Managed a team of 15+ across media, analytics, web development & brand design aligned on KPIs
- Heading Digital & Marketing Department for all verticals of Holding Group companies
- Developing e-commerce website for hotel bookings, travel industry, hotel supplies
- Collaborating with OTA like Booking.com, Expedia, Google Hotel booking
- Doing Strategic tie-up with technology behemoth such as Oracle, Sabre, WIHP, Salesforce
- A diversified group of 9 specialized companies with interests in Hotel Management, Hotel Supplies, Tourism, Real Estate, Investment, Hospitality Training, and Marketing
Omnichannel Marketing Manager
2XL HOME
Dubai
03.2016 - 03.2020
- Company Overview: A leading name in high-end luxury home furniture in UAE from France and Italy
- Launched the E-commerce platform for the brand and grew it from zero to AED 5 million annually
- 2017 IPSOS recognized 2XL digital campaign as one of the best campaigns in the industry
- 2019- Thoughtful strategies led to Ecommerce traffic & revenue increase by more than 100% y-o-y
- Strategic Year of Tolerance Art Exhibition leading to 250% increase in sales (LINK)
- 2016 to 2019 - Winners of top industry awards
- Delivered seamless customer experience across social digital such as Instagram, Facebook, Snapchat as well at the stores
- 2016-2020 - Strategic tie-ups & promotions giving around 80% ROI
- A leading name in high-end luxury home furniture in UAE from France and Italy
Marketing & Ecommerce Specialist
BINHENDI ENTERPRISES
Dubai
06.2015 - 02.2016
- Company Overview: A leader in luxury fashion, watches, jewellery, and real estate in the UAE and expanding across the Middle East
- Attained VOSS water e-commerce incremental sale by more than 600%
- Managed multiple and varied categories ranging from Hugo Boss, Ulysses
- Nardin, VOSS Water, Texas instrument, Jolly Caffe, Porsche Design Artioli, Zilli, Billionaire, 2nd Cup, East India Company, Jolen Cream to Landscape Infrastructures
- Conducted strategic activation for Texas Instrument that led to 50% increase in sales
- A leader in luxury fashion, watches, jewellery, and real estate in the UAE and expanding across the Middle East
Marketing & Ecommerce Manager
PURE GOLD JEWELLERS
Dubai
02.2014 - 06.2015
- Company Overview: One of the largest retailers of affordable jewellery with 150+ stores in over 20 countries including the Middle East and Asia and a strong E-Commerce presence
- Started the brand's e-commerce journey with the launch of the platform in Dubai, Europe & India Market
- Planned & executed digital paid search, social, GDN, YouTube, email, and affiliate marketing
- Increased the e-commerce business from zero to 1 million AED in 1st year
- Aligned strategy and activities with e-commerce, creative, PR, and social media agencies to drive solid results
- Defined and led the relaunch and repositioning marketing campaigns for the brand on its 25th Anniversary
- Handled strategic marketing campaigns and mall activations to promote international brands within the group like Moraglione, Cerrone, Leo Pizzo, Annamaria Cammilli & Roberto Coin
- One of the largest retailers of affordable jewellery with 150+ stores in over 20 countries including the Middle East and Asia and a strong E-Commerce presence
Assistant Manager Marketing
LANDMARK GROUP - LIFESTYLE
India
06.2011 - 02.2014
- Company Overview: A leading retail destination for branded beauty, fashion, and home products with 178 stores
- Helped organization achieve annual top line & bottom line revenue
- Using in-house CRM database, drive incremental customers from Home Centre stores to Lifestyle stores in the same shopping mall
- Increase in footfall by more than 10% using the best-suited tie-ups & promotions
- Received employee of the year award
- Handled personal care brands like L'Oréal, Maybelline, NYX, Bentley, Versace, Jaguar, Hugo Boss, Cartier, Mont Blanc, Roberto Cavalli, Carolina Herrera, Escada, Ellie Saab & Chopard
- A leading retail destination for branded beauty, fashion, and home products with 178 stores
Deputy Manager Marketing
RELIANCE RETAIL (TRENDS) LTD.
India
10.2007 - 06.2011
- Company Overview: India's leading Fashion Brand with 1100+ stores
- Key member of the team to introduce & launch the fashion brand across India
- Received Spotlight Award for complete implementation of the Reliance Trends Summer EOSS
- Received Spotlight Award for the negotiation skills and reducing the BTL cost by 30%
- India's leading Fashion Brand with 1100+ stores
Education
Master of Business Administration -
BIM
IndiaDigital & Social Media Marketing Strategy; Excellent
IIM Calcutta
IndiaAI Application in Marketing & Finance
University of Pennsylvania
IndiaFacebook Blueprint
Digital & ecommerce marketing bootcamp
Google
DublinGoogle Digital Garage
The Army Public School
New DelhiSkills
- Digital and Ecommerce Expertise
- Digital transformation
- Digital Analytics
- Digital Content Development
- Shopify
- Magento
- SEO / SEM
- Google Analytics
- Adobe Analytics
- Social Media Marketing
- Digital Campaign Management
- Facebook Ads Manager
- Snapchat Ads Manager
- TikTok Ads Manager
- Google Ads Manager
- A/B Testing
- Salesforce / Mailchimp
- AI Chatobot
- Sprinklr / Eloqua
- LexisNexis
- DSP / SSP and Adtech / Martech
- Marketing Expertise
- Omnichannel Integrated Marketing Expertise
- Brand Management
- Strategic Planning & Analysis & ROI
- Budgeting & Forecasting
- P&L Management
- Loyalty Program
- Analysing Consumer Behaviour
- Market Outreach & Competitors Mapping
Activities
- Marathon Runner with passion to perform more in all spheres of my life.
- Charity initiatives.
- Fund raising & community initiative during covid pandemic.
Timeline
Head of OmniChannel Marketing & Growth Strategy
KASHKHA FASHION
09.2020 - 02.2022
Director of Ecommerce & Digital Marketing
ATECA HOLDING
03.2020 - 08.2020
Omnichannel Marketing Manager
2XL HOME
03.2016 - 03.2020
Marketing & Ecommerce Specialist
BINHENDI ENTERPRISES
06.2015 - 02.2016
Marketing & Ecommerce Manager
PURE GOLD JEWELLERS
02.2014 - 06.2015
Assistant Manager Marketing
LANDMARK GROUP - LIFESTYLE
06.2011 - 02.2014
Deputy Manager Marketing
RELIANCE RETAIL (TRENDS) LTD.
10.2007 - 06.2011
Master of Business Administration -
BIM
Digital & Social Media Marketing Strategy; Excellent
IIM Calcutta
AI Application in Marketing & Finance
University of Pennsylvania
Facebook Blueprint
Digital & ecommerce marketing bootcamp
Google
Google Digital Garage
The Army Public School
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