Heddy Salerno
Palm Springs
Summary
Dynamic business owner and proven leader at Inside Plants, Inc, a company that I founded in 1978. I was out of a job and knew how to take care of plants, so I started knocking on doors of commercial properties to see if they needed my help. Surprisingly, people hired me and in 2023, when I sold the company, we had over 450 clients, with me being the sole sales person! I am very organized, customer service oriented, and can talk to anyone, anytime, anywhere.
Overview
47
47
years of professional experience
1
1
Certification
Work History
Outside Sales Representative
Inside Plants, Inc
Corona, CA
05.2023 - 03.2025
- Established new accounts through cold calling and personal visits to potential customers.
- Contacted new and existing customers to discuss ways to meet needs through specific products and services.
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
- Built strong client rapport to establish diversified network of connections.
President
Inside Plants, Inc
03.1978 - 05.2023
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Represented organization at industry conferences and events.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
Education
No Degree - Criminology
Los Angeles Valley College
Van Nuys, CASkills
- Project management
- Public speaking
- Industry partnership development
- Vendor sourcing and negotiations
- Strategic planning
- Business administration
- Media relations
- Contract management
- Coaching and mentoring
- Contract negotiation
- Company representation
- Account management
- Decision-making
- Sales and marketing
- Innovation and creativity
Certification
CLT-I (Certified Landscape Technician-Interior)
WSET Level 2 award in wine 2023
2023 WSET Level 2 award in wine
I have always loved wine and wanted to know more about it.
In 2023, I studied for the WSET level 2 award in wine and passed with distinctive honors!
I would love to get more involved in the wine industry. It's my passion and my hobby!
Accomplishments
2016 Business Person of the Year-Desert Business Association
Affiliations
- Treasurer-Desert Roundtable (a private organization made up of community business leaders)
- Member, Palm Springs Chamber of Commerce
- Member, Rancho Mirage Chamber of Commerce
- Member, Desert Design District
Timeline
Outside Sales Representative
Inside Plants, Inc
05.2023 - 03.2025
President
Inside Plants, Inc
03.1978 - 05.2023
No Degree - Criminology
Los Angeles Valley College
Similar Profiles
Rob LyonRob Lyon
Co-Owner at INSIDE GOLF MEDIA / INSIDE CUSTOM MEDIACo-Owner at INSIDE GOLF MEDIA / INSIDE CUSTOM MEDIA
Daniel EstradaDaniel Estrada
Vendor at Altman Specialty PlantsVendor at Altman Specialty Plants
Ethan PottsEthan Potts
Garden Associate at A&A PlantsGarden Associate at A&A Plants
Lisa SantiagoLisa Santiago
Operations Specialist at Aveanna HealthcareOperations Specialist at Aveanna Healthcare
Martin MartinezMartin Martinez
Patient Transporter at Desert Regional Medical CenterPatient Transporter at Desert Regional Medical Center