Heather Ferguson
Edmonton,AB
Summary
I spent 9 years after University in sales focused positions where I always worked from home and learned to be very productive and an autonomous self starter. Believing in the product and it's value to the customer was essential in order for me to be passionate about selling it. I also learned to understand the needs of the different customers and the importance of tailoring the product to best match their needs in order to have repeat sales and long term relationships. After 9 years, I transitioned to managing my household very sucessfully and took great pride in cooking and in the art of homemaking. In the past number of years I have also become my husband's CFO for his Professional Corporation and again have further mastered the skill of time utilization and working in a completely autonmous role yet my inner drive and high desire for productivity ensure I am always able to deliver on the objectives du jour!
Overview
15
15
years of professional experience
Work History
CFO
Robert Bruggeman Professional Corp
Edmonton, AB
01.2017 - Current
- Analyzed operational performance and efficiency to identify and implement cost reduction initiatives and process improvement.
- Directed budget development, creation of budgetary controls and recordkeeping systems and investment management.
- Prepared accurate financial statements at end of quarter.
- Set and monitored effective financial policies.
Territory Manager
Pharmacia Pharmaceuticals
Edmonton, AB
01.1999 - 04.2003
- Communicated regularly with territory, regional and strategic managers in order to optimize the business.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Increased volume business with existing accounts by ensuring a win-win for both sides.
- Devised and deployed optimized sales management and revenue development strategies, boosting sales and market share.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Prepared and implemented strategic growth plans for territory based on company goals and expectations.
- Developed National marketing programs designed to increase market share long term.
Sales Representative
Campbell Soup Company
Edmonton, Alberta
05.1994 - 01.1999
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Assisted in product placement and visual merchandising, maintaining attractive and inviting appearance.
- Attended advanced training sessions and conferences to increase product knowledge and productivity.
- Organized sales paperwork, presented proposals and finalized contracts.
- Developed and delivered engaging sales presentations to convey product benefits.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Increased sales by offering consultation on products and services and applying customer service and upselling techniques.
- Tailored sales approaches and techniques to specific client needs to increase marketing effectiveness.
- Evaluated inventory and delivery needs and optimized strategies to meet customer demands.
- Boosted brand awareness, implemented promotional campaigns and employed sales tactics as part of territory development.
- Effectively sold significant overstock of inventory, reducing overhead and improving cash flow.
- Trained and mentored new sales representatives.
Education
Bachelor of Commerce - Finance And Marketing
University of Alberta
Edmonton, AB04.1994
Skills
- Critical Thinking
- Persuasive Negotiations
- Monthly Reconciliations
- Adaptable and Flexible
- Results Orientation
- Active Listening
- Approachable and Outgoing
- Analytical and Critical Thinker
- Mission and Vision
- Correspondence Writing
- Strategic Planning
- Integrity and Transparency
Timeline
CFO
Robert Bruggeman Professional Corp
01.2017 - Current
Territory Manager
Pharmacia Pharmaceuticals
01.1999 - 04.2003
Sales Representative
Campbell Soup Company
05.1994 - 01.1999
Bachelor of Commerce - Finance And Marketing
University of Alberta
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