Advertising
Hi, I’m
Harshita Rathod
Public Relations And Marketing
Toronto,ON
Summary
Knowledgeable Communications Coordinator skilled at facilitating business operations by building successful internal and external communications plans. Proven skills in managing intranets, writing and cultivating positive media relations, cross-channel marketing, media production, digital communication, and social media management. Supports branding with focused and engaging copy.
Overview
4
years of professional experience
6
years of post-secondary education
1
Certification
3
Languages
Work History
Front Street SolutionsToronto, ON
Communications Coordinator
02.2022 - 09.2022
Job overview
- Built communications toolkits for use by offices to effectively leverage outside partnerships and available resources for 5 clients.
- Communicated company promotions, products and services to clients to increase brand awareness and overall revenue.
- Maintained message consistency across channels to fully support short- and long-term communications goals.
Blue Apple DigimediaMumbai, Maharashtra, India
Marketing and Communications Head
05.2020 - 11.2021
Job overview
- Create and curate content for company and it's 3 extensions (Corporate, Events and Exhibitions, Weddings)
- Ideate and conceptualize shoots for clients (ad films, music videos, corporate shoots)
- Create marketing campaigns and brand communication guidelines for the company and its clientele.
- Create and maintain Media Relations and consistently collaborated with internal team to achieve target results.
70 EMG and Percept liveMumbai, Maharashtra, India
Freelance Event Manager
11.2019 - 03.2020
Job overview
- Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
- Planned and organized activities, details and logistics for Sunburn, UNICEF, Vogue Fashion Awards and other events.
Media Care Brand SolutionsMumbai, Maharashtra, India
Public Relations Executive
03.2019 - 05.2019
Job overview
- Communicated with media weekly to build relationships and optimize press coverage.
- Supported Influencer Marketing and integrated partnerships using strategic initiatives for 5 luxury lifestyle clients.
- Produced and distributed internal and external communications.
- Reported on press coverage recaps to determine areas for improvement.
Education
Seneca CollegeToronto, ON
Post Graduate Certificate from Public Relations Corporate Communications
01.2022 - 08.2022
University Overview
- Dean's List - Semester 1
St. Andrew's College, Mumbai UniversityMumbai, India
Bachelor of Arts from Mass Media And Communications - Advertising Major
06.2017 - 10.2020
University Overview
- Elected to the Student Council for Student Federation consecutively for 3 years.
- Dean's List Semesters 1-6.
Indian School of MediaMumbai, India
Collegiate Diploma from Media And Event Management
09.2019 - 10.2020
University Overview
- Elected to Chair - Culture Committee for the class of 2020.
Thomas Baptista Junior CollegeMumbai, India
Associate of Arts from Arts And Humanities
06.2015 - 05.2017
Skills
Advertising and marketing
Certification
Google Analytics
Interests
Song Deconstruction
Personal Blog
References
Scott Dixon
Manager, Front Street Solutions
+1 778-697-3123 / scottdixon@ixnod.com
Aakash Dhote
CEO, Blue Apple Digimedia
+91 96190 42266 / aakash@bamedia.co
Timeline
Google Analytics
08-2022
Communications Coordinator
Front Street Solutions
02.2022 - 09.2022
Seneca College
Post Graduate Certificate from Public Relations Corporate Communications
01.2022 - 08.2022
Marketing and Communications Head
Blue Apple Digimedia
05.2020 - 11.2021
Freelance Event Manager
70 EMG and Percept live
11.2019 - 03.2020
Indian School of Media
Collegiate Diploma from Media And Event Management
09.2019 - 10.2020
Public Relations Executive
Media Care Brand Solutions
03.2019 - 05.2019
St. Andrew's College, Mumbai University
Bachelor of Arts from Mass Media And Communications - Advertising Major
06.2017 - 10.2020
Thomas Baptista Junior College
Associate of Arts from Arts And Humanities
06.2015 - 05.2017
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