Fatma Mejri
Montréal,QC
Summary
Creative and results-oriented Marketing Manager with over 4 years of experience in developing and implementing integrated marketing strategies. Expertise in creating impactful marketing campaigns, project management, and performance analysis. Excellent communication skills and a passion for identifying and exploiting growth opportunities. Committed to achieving measurable results, I am determined to contribute to a company's success by enhancing brand awareness and generating quality leads.
Overview
5
5
years of professional experience
Work History
Communications Coordinator
Les Produits du Québec
04.2024 - Current
- Created and managed annual content calendar for different LPDQ platforms
- Manage social media networks while respecting the brand guidelines and approved templates, including content creation, writing, moderation, etc.
- Guaranteed regular updates for all digital communication platforms
- Organize and coordinate influencer campaigns, as well as paid media content.
- Optimised organic social media content leveraging industry best practices
- Managed coordinating filming and research files for podcast L'Arrièreboutique
- Planned content and concept for podcast ensuring high-quality productions
- Contributed significantly to formulating the annual marketing strategy
- Coordinated execution of diverse advertising campaigns involving partners and agencies
- Contribute to the development and implementation of brand deployment and visibility strategies.
- Analyze marketing KPIs and implement corrective measures, and propose improvements based on the results obtained.
- Create webinars and internal presentations
- Maximized visibility and promotion of member enterprises through strategic planning
- Organized activation and promotion of tailored programs for member companies
- Monitored and assessed activation performance for optimal outcomes
Local Marketing Coordinator
Franchises Boustan
01.2023 - 04.2024
- Oversaw the design and production of both digital (paid and organic) and traditional (radio, billboards, etc.) marketing tools
- Content creation for social media, the website, and other digital and traditional communication channels.
- Develop and execute email marketing initiatives, handling writing, design, and integration.
- Create and implement innovative marketing strategies to effectively promote the brand and generate leads.
- Enhanced franchise growth through targeted initiatives
- Partnered effectively with other teams and parties concerned to reach targets
- Manage the budget and analyze campaign data through performance measurement methods, evaluate the effectiveness of initiatives, and develop improvement actions to optimize return on investment.
- Provided guidelines for online and traditional initiatives
- Plan the social media calendar by suggesting new current trend ideas, as well as best practices, and prioritize the publishing schedule.
- Analyzed market trends to identify opportunity areas
- Developed and managed social media budget
- Follow up and ensure that all marketing materials are delivered on time and aligned with the overall marketing strategy.
- Performed competitive analysis of new products, promotions and pricing
- Executed various seasonal campaigns
- Conducted competitive analyses to define brand positioning
- Implemented A/B tests to enhance outcomes
Marketing Coordinator
Affaire Média
01.2020 - 01.2022
- Implementing and coordinating paid online marketing campaigns, ensuring deadlines are met and resources are used efficiently.
- Manage social media by creating engaging content and interacting with subscribers.
- Monitored comments, messages, and inquiries on social media
- Developed and supervised online marketing materials
- Implemented targeted email marketing campaigns
- Increased site visibility through strategic keyword integration
- Conducted consistent performance analysis of digital campaigns
- Managed logistics for visual content production
- Adjust strategies based on the results.
- Generated comprehensive documentation detailing project specifications
Education
Master of Science - Marketing
Université Du Québec À Montréal (UQAM)
Montreal, QC01.2022
Bachelor of Science - Marketing Management - Marketing Communications
HEC Montréal
Montreal, QC01.2019
Skills
- Project Management
- Data Analysis
- Social Media Management
- Marketing Strategy Development
- Marketing Communications
- Web Content Management
- Advertising and marketing
- Campaign Development
- Email Marketing
- Social media oversight
- Google Ads
- Adobe Creative Suite
- Microsoft Office
- MailChimp
- Google Analytics
- Semrush
- WordPress
- Trello
Languages
- Français
- Anglais
Timeline
Communications Coordinator
Les Produits du Québec
04.2024 - Current
Local Marketing Coordinator
Franchises Boustan
01.2023 - 04.2024
Marketing Coordinator
Affaire Média
01.2020 - 01.2022
Master of Science - Marketing
Université Du Québec À Montréal (UQAM)
Bachelor of Science - Marketing Management - Marketing Communications
HEC Montréal
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