Summary
Overview
Work History
Education
Skills
Timeline
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Haley Hawkes

Moncton,NB

Summary

Professional with a track record of enhancing brand visibility and marketing performance through strategic social media management and project execution. Skilled in fostering strong relationships and effective communication, leading to successful collaborations. Proficient in organizing impactful events and adapting strategies to meet diverse audience needs. Focused on creativity and results, with a keen understanding of market dynamics and customer preferences.

Overview

4
4
years of professional experience

Work History

TikTok Content Creator

Self Managed
Moncton, New Brunswick
09.2024 - 09.2025
  • Grew a personal TikTok account to 4,000+ followers and 2.8M+ total likes, with individual videos reaching up to 7.7M views.
  • Partnered with brands through PR packages and collaborations, creating authentic promotional content to drive product visibility.
  • Developed skills in content creation, trend analysis, and audience engagement to grow and maintain an online community.
  • Tracked performance metrics to optimize posting times, captions, and content strategy.

Early Childhood Educator

Power Play Academy
Moncton, New Brunswick
09.2021 - Current
  • Planned and organized engaging activities → shows creativity, campaign planning, and content scheduling.
  • Created lesson plans and daily schedules → similar to building structured marketing strategies and calendars.
  • Communicated with parents about progress and updates demonstrates client communication, reporting, and maintaining relationships.
  • Adapted activities to fit different age groups and learning styles → parallels tailoring marketing content for different target audiences.

Waitress

Cactus Club Cafe
Vancouver, BC
04.2024 - 08.2024
  • Built strong customer relationship skills by engaging with diverse clients and tailoring service to individual needs.
  • Promoted specials and menu items daily, practicing persuasive communication and upselling techniques.
  • Thrived in a fast-paced environment, managing multiple tables while staying detail-oriented.

Education

High School Diploma -

Harrison Trimble High School
Moncton, NB
06-2021

Skills

  • Social Media Marketing & Content Creation (TikTok, brand collaborations, trend analysis)
  • Customer Engagement & Communication (relationship building, persuasive messaging)
  • Campaign Planning & Organization (content calendars, multitasking, teamwork)
  • Analytics & Problem-Solving (performance tracking, adaptability in fast-paced environments)

Timeline

TikTok Content Creator

Self Managed
09.2024 - 09.2025

Waitress

Cactus Club Cafe
04.2024 - 08.2024

Early Childhood Educator

Power Play Academy
09.2021 - Current

High School Diploma -

Harrison Trimble High School

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Haley Hawkes