Jacopo Brandini
Florence, London, Maastricht (current),Netherlands
Summary
Content Creator and Social Media Marketing Specialist with 5+ years of experience driving growth across TikTok and multi-platform social media. Built and managed a personal TikTok account with 1.1M followers and generated over 3M followers and 300M views for clients through data-driven content strategy and performance optimization. Experienced in managing high-budget influencer marketing and TikTok Ads campaigns, combining creative direction with algorithmic insight to scale reach, engagement, and brand visibility. Strong background in startups, AI-driven marketing tools, and digital growth environments.
Overview
6
6
years of professional experience
Work History
Project Manager | Content Creator |
ANC Outplayed Gaming
Florence, Milan
08.2022 - 12.2025
- @outplayed.op. Oversaw a team of up to seven young content creators, editors, and writers.
- Facilitated brand collaboration meetings and led brainstorming sessions for campaign creativity.
- Built a robust network of Italian influencers, including Blur Twitch Streamer and Kings League.
- Achieved over 90,000 organic followers and 1.7 million likes before initiating advertising campaigns.
- Managed TikTok main page ads budget exceeding 45,000€ in 2025, optimizing cost per click (CPC) at 0.01 and cost per mille (CPM) at 0.05.
- Executed influencer marketing campaigns with notable brands like FIFA and Genshin Impact.
- Managed multiple projects with competing deadlines simultaneously.
- Coordinated major events such as Milan Games Week in collaboration with Omen HP and Adecco.
- Drove creative aspects of campaigns, enhancing brand visibility and engagement.
Influencer | Personal Branding
Freelance
Rome, Florence, Italy
02.2020 - Current
- @samuellgeronimoo Built personal brand on TikTok, achieving 1.1 million followers and 200 million views.
- Generated over 1,000 high-quality content pieces across Pinterest, TikTok, Instagram, Facebook, and Twitch.
- Collaborated with brands to develop customized marketing strategies enhancing product visibility.
- Mastered complex video editing software, including Premiere, Da Vinci, After Effects, and Capcut.
- Learned Photoshop for graphics and photo editing to support content creation needs.
- Analyzed audience insights to refine content performance and engagement strategies.
- Monitored social media trends to inform strategic content planning.
- Engaged actively with followers to foster community and enhance brand loyalty.
TikTok Marketing Campaigns & ADS | Investor
SapixDigital
London
06.2020 - 01.2024
- Managed team of 3 founders and 12 colleagues, focusing on creative direction. Teamwork and leadership skills
- Executed large-scale campaigns independently, coordinating efforts of 20+ personnel.
- Achieved over 3,000,000 followers and 300,000,000 views through strategic management.
- Collaborated with brands such as Disney, Marvel, Sony, Oppo, and RealMe to drive engagement.
- Oversaw advertising budgets up to €45,000 for single campaigns on TikTok Spark Ads and influencer campaigns.
- Invested early in innovative solutions that enhanced workflow through AI software.
- Utilized cold email strategies to onboard clients via established networks.
Startup Investor | Exit
Majime Limited LTD
London, UK
11.2023 - 11.2025
- Integrated cold outreach strategies into existing business operations.
- Established TikTok shop and nurtured relationships within UK market.
- Developed B2B cash flow for matcha startup primarily targeting B2C.
- Executed content creation, including website development and TikTok campaigns.
- Achieved six-figure revenue within two years independently.
- Collaborated with Mandarin Oriental, EF Education, Savoy Hotel, and Le Menagere.
- Exited business due to opportunity with second investor offering superior career prospects.
Content Specialist (TikTok)
ZeptoLab
Florence, Barcelona
07.2023 - 12.2023
- Developed content for TikTok page with over 400,000 followers (omnomstories).
- Created and grew Instagram page (@cuttherope.official), achieving 180,000 views on the second video.
- Attracted over 4,000 followers in initial months
- Collaborated with teams to ensure cohesive messaging across campaigns.
- Monitored industry trends to enhance content creation and platform strategies.
- Enhanced brand visibility by developing engaging multi-platform content.
- Stopped working with the company because i couldn't sign a "gaming exclusivity" contract since i had other clients
Content Creator
MCES Italia (now Chosenhack)
Florence, Rome
11.2020 - 11.2022
- Team of 6 people including writers, content creators and editors
- Grew audience to over 180,000 followers and achieved 2.4 million likes through organic content.
- Collaborated with brands like JBL, EURO 2020, ADIDAS, FIFA, Activision, and Epic Games to develop engaging promotional content.
- Independently organized MCES Summer Tour, a 14-day journey from Rome to Marseille sponsored by JBL Quantum.
- Collaborated with marketing team to create cohesive multimedia campaigns.
- Researched industry trends to inform content creation and strategy.
Education
Pre-Master - Finance - Marketing
Maastricht University SBE
Maastricht, Netherlands01-2026
Marketing, Digital Communication and New Medias. -
LUMSA University
Rome, Italy03-2025
Skills
- Social media management
- Content creation and strategy
- Social media marketing
- Growth and influencer marketing
- Brand collaborations
- Audience engagement
- Creative direction
- Short-form video editing
- Video editing (Premiere Pro, CapCut)
- Graphic design (Photoshop, Canva)
- Paid advertising (TikTok Ads, Meta Ads)
- Performance analysis and reporting
- AI marketing tools
- Email marketing and lead generation
- Project management
- Team collaboration and leadership
- Time management and adaptability
- Problem solving
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Google tools (Docs, Sheets)
Accomplishments
- 1st Place Best Student of Florence, EYEE Europe, 09/19 - 05/20, Won the best student of Florence based on the capabilities to create and present a valuable business idea in a short period of time.
- 3rd Place Best Student of Europe, EYEE Europe, 07/20 - 08/20, Since I won in Italy, I flew to Wien, Austria to compete for the best student in the whole Europe across more than 12 EU Countries.
Hobbies and Interests
- AI
- Social Media
- Entrepreneurship
- Economy
- Politics
- Art
- Cinema
- Music
- Cultures
- Interior Design
- Fashion
Languages
- Italian, Native
- Spanish, Elementary Proficiency
- English, Upper C1 - Full Professional Proficiency
Timeline
Startup Investor | Exit
Majime Limited LTD
11.2023 - 11.2025
Content Specialist (TikTok)
ZeptoLab
07.2023 - 12.2023
Project Manager | Content Creator |
ANC Outplayed Gaming
08.2022 - 12.2025
Content Creator
MCES Italia (now Chosenhack)
11.2020 - 11.2022
TikTok Marketing Campaigns & ADS | Investor
SapixDigital
06.2020 - 01.2024
Influencer | Personal Branding
Freelance
02.2020 - Current
Pre-Master - Finance - Marketing
Maastricht University SBE
Marketing, Digital Communication and New Medias. -
LUMSA University