Hafsa Hassan
Calgary,Canada
Summary
Senior data analyst with strong analytical skills, adept at leveraging advanced statistical tools and data visualization techniques to drive business insights. Proven track record of collaborating with cross-functional teams to deliver actionable results, adapting seamlessly to evolving project requirements. Known for reliability, critical thinking, and ability to translate complex datasets into strategic recommendations.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Data Analyst
TELUS International
05.2022 - Current
- Spearheaded marketing performance analysis, resulting in a15% improvement in campaign ROI
- Designed and implemented customer surveys, yielding a25% increase in response rates
- Provided data-driven recommendations for cross-channel marketing strategies, enhancing customer retention by10%
- Automated reporting workflows, reducing analysis time by30% and enabling faster decision-making
- Analyzed large amounts of data to identify trends and find patterns, signals and hidden stories within data.
- Partnered with IT teams to ensure seamless integration between databases and analytical tools, maximizing system efficiency across departments.
- Delivered comprehensive reports highlighting key trends, patterns, anomalies, presenting findings to senior management for informed decision-making purposes.
Analyst, Business Intelligence
Vancouver Whitecaps FC
06.2019 - 04.2022
- Conducted fan segmentation and behavior analysis, driving a20% uptick in ticket sales through targeted promotions
- Developed predictive models to forecast sales trends, enhancing inventory management accuracy
- Collaborated with marketing teams to optimize digital campaign strategies, boosting engagement metrics by18%
Marketing Analyst Intern
Calgary Marketing Group
06.2018 - 05.2019
- Analyzed market trends and competitive landscapes to support product launches
- Assisted in the development of survey tools, increasing the efficiency of data collection by40%
- Created compelling visual reports to communicate insights to senior management
Education
Bachelor of Business Administration (BBA) - Business Administration & Management
University of Calgary
01.2018
Skills
Market Research & Competitive Analysis
Survey Design & Data Collection
Marketing Strategy Development
Data Visualization & Reporting
Google Analytics & Advanced Data Analysis
Statistical & Predictive Modeling (Python, R, Excel)
Customer Journey Mapping
Team Collaboration & Stakeholder Engagement
Business intelligence
Python programming
Data security
Tableau software
SQL expertise
Advanced Excel
Languages
English
Native or Bilingual
Arabic
Native or Bilingual
French
Professional Working
Certification
- Advanced Data Analysis
- Google Analytics Certification
- SQL for Data Analysis
Timeline
Senior Data Analyst
TELUS International
05.2022 - Current
Analyst, Business Intelligence
Vancouver Whitecaps FC
06.2019 - 04.2022
Marketing Analyst Intern
Calgary Marketing Group
06.2018 - 05.2019
Bachelor of Business Administration (BBA) - Business Administration & Management
University of Calgary
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