Gregory Smith

• Serve as senior strategic lead and primary client contact across key accounts
• Build and strengthen relationships with executive-level client stakeholders, acting as a trusted partner
• Own account performance, including profitability, client satisfaction, retention, and long-term growth
• Develop deep understanding of client business goals, industry landscape, and competitive environment to inform strategic direction
• Lead integrated project delivery, ensuring work is aligned to strategy, delivered on time, and managed within budget
• Oversee creative and production execution in collaboration with internal cross-functional teams
• Drive new business efforts through participation in pitches, strategic planning, and proposal development
• Lead client onboarding and ensure seamless transition into ongoing account management
• Identify and execute opportunities for account expansion through upsell and cross-sell initiatives

Notable Clients: Snowflake, Sigma, Delinea, Couchbase, Extreme Networks

• Led multiple accounts simultaneously, overseeing brand positioning, day-to-day client contact, and project management
• Conducted internal and competitive audits across media channels to shape new brand strategies
• Delivered strategic recommendations to elevate brand presence, performance, and KPI outcomes
• Identified and executed upsell opportunities, including a 285% increase in retainer work for one client in one year
• Built and maintained detailed timelines across research, creative concepting, deployment, and ongoing management

Notable Clients: Cisco Meraki, NerdWallet, Craft Ventures, AppsFlyer, Octave

• Served as day-to-day primary client lead for award-winning technology, B2B, advocacy, government, and consumer accounts
• Oversaw nationwide project teams, timelines, budgets, and deliverables for accounts exceeding $1M+ in revenue
• Developed advertising targeting, audience, creative, and messaging strategies
• Presented performance metrics and KPI improvement proposals across channels
• Identified upsell opportunities and built proposals to meet annual growth targets
• Supported full-company rebranding strategies through original research and strategic workshops

Notable Clients: eBay, Waymo, StubHub, Constellation Energy, American Petroleum Institute

• Managed multiple accounts simultaneously, supporting communications, campaign strategy, and execution
• Drafted advertising and public-facing messaging strategies for major clients
• Developed deliverables designed to influence legislation and political decision-making
• Wrote television scripts and social media video content for award-winning campaigns
• Managed creative timelines from concepting through final delivery

Notable Clients: Walmart, National Retail Federation, JPMorgan Chase, Pillsbury Law

• Achieved 112% of quota and earned Company Top Performer Award (2015)
• Advised clients on recognition program strategy, marketing, and messaging
• Led A/B testing across internal and client email marketing campaigns
• Top recorder of qualified new business meetings for 15 consecutive months
• Restructured outbound messaging and communication strategy company-wide
• Trained and managed new employees within lead generation and internal teams

Previous roles: Business Development Representative, Senior Business Development Associate