Professional Summary
Overview
Work History
Education
Skills
Technical Competence
Languages
Timeline

Gracelin P S

Gracelin Jones Lettering Co.
Windsor,ON
Gracelin P S
2
Languages
14
years of professional experience

Marketing and Social Media Specialist with experience developing engaging digital content, managing social media channels, and supporting integrated marketing campaigns. Skilled in creating event pages, content calendars, visual assets, and email newsletters that strengthen audience engagement and maintain a consistent brand presence. Data-driven approach to content strategy and performance analysis, with hands-on experience updating and optimizing WordPress websites, including layout, navigation, and overall user experience.

Work History

Marketing and Social Media Specialist

2 Years 8 Months
Windsor Christian Fellowship | 12.2023 - Current

Windsor Christian Fellowship is a community-focused church organization serving the Windsor-Essex region through worship services, community outreach, events, and family-oriented programs.

  • Enhanced user experience by optimizing WordPress website layouts and navigation, developing new event-related webpages, and maintaining site performance through regular monitoring, updates, and troubleshooting.
  • Applied SEO best practices and monitored website analytics to improve search visibility, user engagement, and overall website performance.
  • Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced social media growth for the church.
  • Enhanced audience engagement, by utilizing email marketing campaigns and newsletters using Mailchimp.
  • Managed social media accounts (Instagram, Facebook, TikTok, YouTube), ensuring timely responses to comments, messages, and reviews for enhanced social media growth.
  • Leveraged social media analytics to guide content creation, driving increased follower engagement.
  • Increased event awareness by developing and implementing targeted social media campaigns for fundraisers, community outreach initiatives, and public events.
  • Designed visually appealing and engaging promotional content, including Reels, carousel posts, Stories, and graphics, using Canva, Adobe Creative Suite, Adobe Premiere Pro, and CapCut to enhance social media presence.
  • Improved site performance through regular monitoring, updates, and troubleshooting.
  • Generated leads through effective paid advertising campaigns on Facebook and Instagram.
  • Captured high-quality event photography from a variety of angles and perspectives for use in social media content and other marketing materials.

Small Business Owner

7 Years 3 Months
Gracelin Jones Lettering Co. | 05.2019 - Current

Founded small business driven by passion for art and creativity, offering custom calligraphy, lettering, and engraving services.

  • Website Development and Management - Designed, developed, and hosted a custom website using Wix Platform
  • Managed social media presence across Facebook, Instagram, and YouTube to generate leads and strengthen brand identity.
  • Created engaging content consistently to foster interaction and engagement with social media followers.
  • Planning, prioritizing, and executing orders, updating and tracking inventory, communicating with clients and vendors

Senior Software Development Specialist

9 Years 4 Months
Accenture Solutions Pvt. Ltd. | 02.2013 - 06.2022

Throughout my 9 years of experience in the Software industry with Accenture, I have played the roles of a Developer, Tester and Support Engineer within the software Life cycle. My key roles include but are not limited to the below -

  • Developed applications and provided technical support in JAVA, AWS, and Oracle technologies to enhance system performance.
  • Reviewed project specifications and designed technology solutions that improved performance metrics and user satisfaction.
  • Skilled in steering successful roll-outs of project operations with responsibility of defining scope, setting timelines, analyzing requirements, prioritizing tasks and identifying dependencies with reference to apredefined budget
  • Worked in team-driven environments and communicated effectively with stakeholders.
  • Skilled in steering successful roll-outs of project operations with responsibility of defining scope, setting timelines, analyzing requirements, prioritizing tasks and identifying dependencies with reference to a
    predefined budget

Education

Bachelor of Technology - Electronics And Media Tech.

Karunya University | TN, India | 06-2013

Skills

Social Media Management
Website Development and Maintenance
Content creation
WordPress
Wix
Adobe Creative Suite
Content calendar planning
Email marketing
Social media analytics
Campaign management
Audience engagement
Graphic design
Canva
Videography
Video editing
Photography

Technical Competence

  • MS Office Suite - Excel, Word, Powerpoint, Outlook, OneNote
  • Microsoft Teams, Skype and Zoom - Work communication and file sharing
  • Sharepoint, OneDrive - Document repository
  • Wix, WordPress - Website development and hosting
  • Procreate - Creative designing on iPad
  • Adobe Premiere Pro, Capcut, Canva, Inshot, Adobe Photoshop, DaVinci Resolve - Post Production for Social media
  • MailChimp - email Marketing
  • JIRA, Confluence, HP ALM - Project Management applications
  • PostgreSql, SQLDeveloper, Kenan - Databases

Languages

English
Tamil

Timeline

Marketing and Social Media Specialist

Windsor Christian Fellowship
12.2023 - CurrentRead More

Small Business Owner

Gracelin Jones Lettering Co.
05.2019 - CurrentRead More

Senior Software Development Specialist

Accenture Solutions Pvt. Ltd.
02.2013 - 06.2022Read More

Karunya University

Bachelor of Technology from Electronics And Media Tech.
Read More
Gracelin P S