Summary
Overview
Work History
Education
Skills
Websites
Languages
Essential Competencies
Work Availability
Quote
Timeline
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Tamra Daye

Winnipeg,MB

Summary

Successful Digital Marketing Specialist capable of strategizing, implementing, and refining internet marketing tactics. Specialist in digital marketing and successful and effective in a variety of digital marketing techniques to promote products/services. Strong planning abilities and proactive campaign tracking to consistently achieve success.

Over 10 years of Digital marketing experience ( 6 of those years with an agency). Takes pride in fostering connections and spearheading efforts in digital marketing.

A dynamic self-starter and leader who thrives in hectic fast paced settings. Devoted to upholding the fundamental principles of your Company in all facets of client management.

Overview

10
10
years of professional experience

Work History

Digital Marketing Specialist

Freelance
01.2020 - Current
  • Developing and implementing digital marketing strategies
  • Managing social media platforms and campaigns
  • Conducting market research and analysis to inform marketing strategies
  • Optimizing content for SEO to enhance online visibility
  • Creating and managing PPC campaigns
  • Analyzing web traffic metrics and optimizing marketing strategies based on performance
  • Managing online branding and product campaigns to raise brand awareness
  • Monitoring and reporting on the effectiveness of marketing communications
  • Keeping up-to-date with the latest trends and best practices in online marketing and measurement.

Digital Marketing Client Account Manager

Factual
01.2014 - 01.2020
  • Cultivated solid bonds and oversaw client accounts to guarantee excellent campaign execution and communication
  • Daily coordination with client and internal stakeholders to ensure that deliverables, priorities, and tasks are all in line
  • Showed innovation in project management and account performance
  • Oversaw reviews, kickoffs, and brainstorming sessions to keep projects on schedule and within budget
  • Grew client accounts by 30% through strategic digital marketing initiatives
  • Managed a portfolio of 10+ key clients, consistently achieving a 95% satisfaction rate
  • Led digital campaigns, resulting in a 20% increase in online engagement for clients
  • Conducted comprehensive market analysis to inform and optimize campaign strategies
  • Implemented innovative marketing strategies that increased website traffic by 40%
  • Managed social media accounts, growing followers by 25% within six months.

Education

Google Ads Certification

SEMrush Toolkit Course

Hubspot Content Marketing Certification

Bachelor of Science - Minor in Marketing And Communications

University of Manitoba
Winnipeg, MB

Skills

  • Digital Marketing: Experienced in SEO, SEM, social media, and email marketing
  • Client Relationship Management: Expert in nurturing long-term client relationships
  • Data Analysis & Reporting: Proficient in Google Analytics and data-driven decision-making
  • Project Management: Demonstrated success in overseeing project timelines and deliverables

Technical Skills:

  • Google Analytics: Essential for tracking website traffic, user behavior, and campaign performance
  • SEO Tools: Proficiency in SEMrush and Hubspot for keyword research, SEO audit, and competitor analysis
  • Social Media Management: Experience with Hootsuite for managing and analyzing social media campaigns
  • Content Management Systems (CMS): Experience with WordPress for website content management
  • Email Marketing Platforms: Familiarity with Mailchimp for email campaign creation and tracking
  • Pay-Per-Click (PPC) Campaign Tools: Experience with Google Ads for managing online advertising campaigns
  • Customer Relationship Management (CRM) Software: Experience with HubSpot CRM for managing customer data and interactions
  • Graphic Design Tools: Experience with Adobe Creative Suite (Photoshop, Illustrator) and Canva for creating marketing materials
  • Data Visualization Tools: Experience with Tableau for presenting data insights
  • Project Management Tools: Trello or Jira for project planning and collaboration
  • Video Editing Software: Basic knowledge of video editing tools such as Adobe for creating marketing videos
  • Inbound Marketing: Experience with inbound marketing strategies
  • Automation Tools: Familiarity with the automation tool Marketo
  • E-commerce Platforms: Experience with Shopify and WooCommerce for managing online stores
  • Campaign Planning
  • Market Research and Analysis
  • HTML Programming
  • Google Slides & Google Suite
  • Project management
  • Customer engagement
  • Campaign execution
  • Data analytics
  • Ad development

Websites

Languages

Fluent in English

Essential Competencies

  • Client Relationship Management: Capable of fostering connections and serving as a mediator between the client and the agency.
  • Proficient Project management: For overseeing deadlines, deliverables, and internal resources.
  • Effectiveness and Multitasking: Skilled in managing several tasks simultaneously with the highest caliber.
  • Problem-Solving: Applying a cool, composed, and collected technique to overcome obstacles.
  • Leadership: Excellent ability to plan, coordinate, and oversee meetings about projects.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
Peter Drucker

Timeline

Digital Marketing Specialist

Freelance
01.2020 - Current

Digital Marketing Client Account Manager

Factual
01.2014 - 01.2020

Google Ads Certification

SEMrush Toolkit Course

Hubspot Content Marketing Certification

Bachelor of Science - Minor in Marketing And Communications

University of Manitoba

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Tamra Daye