Geoff Britnell
Toronto
Summary
Dynamic business development leader with a proven track record at FER-PAL Construction, driving global expansion and fostering strategic partnerships. Expert in data-driven decision making and customer engagement, I excel in aligning cross-functional teams to achieve revenue growth and market presence, consistently identifying and capitalizing on emerging opportunities.
Overview
13
13
years of professional experience
Work History
Vice President of Business Development
CoreAqua
04.2025 - Current
- Assisted in developing strategic partnerships to enhance market presence.
- Conducted market research to identify emerging business opportunities and trends.
- Supported the execution of business development initiatives through detailed analysis.
- Collaborated with cross-functional teams to align business objectives and strategies.
Director of Business Development, North America
FER-PAL Construction
05.2024 - 04.2025
- Developed and implemented business development strategies to drive revenue growth.
- Conducted market analysis to identify emerging opportunities and competitive threats.
- Established and nurtured relationships with key stakeholders and potential clients.
- Collaborated with cross-functional teams to align business objectives with operational capabilities.
Manager of Business Development, North America
FER-PAL Construction
08.2015 - 05.2024
- Developed and executed strategic business plans to drive revenue growth and market expansion.
- Cultivated relationships with key stakeholders to enhance partnerships and foster collaboration.
- Analyzed market trends and competitor activities to identify new opportunities for business development.
- Led cross-functional teams in delivering proposals that align with client objectives and requirements.
Business Development Manager, Canada
FER-PAL Construction
05.2013 - 08.2015
- Developed strategic partnerships to enhance market reach and drive revenue growth.
- Led cross-functional teams to execute business development initiatives effectively.
- Analyzed market trends to identify new business opportunities and inform strategy.
- Negotiated contracts with clients, ensuring favorable terms and conditions for the organization.
Communications Manager
FER-PAL Construction
05.2012 - 12.2012
- Developed strategic communication plans to enhance brand visibility and stakeholder engagement.
- Led cross-functional teams in executing successful marketing campaigns and public relations initiatives.
- Collaborated with senior leadership to align communication strategies with organizational goals and objectives.
- Managed crisis communications, ensuring timely and effective messaging during critical situations.
Education
Post Graduate Degree - Sports Administration
Durham College
Oshawa05-2012
Bachelor of Arts - Political Science And Public Administration
Bishop's University
Sherbrooke05-2011
Skills
- Customer engagement
- Global business expansion
- Data-driven decision making
- Operations management
Accomplishments
Growth of 25% YoY
Topline Sales Exceeded Budget in 2025 by 10% at a margin of 37%
Built a sales team from scratch to three seperate teams with a total of 15 employees.
Timeline
Vice President of Business Development
CoreAqua
04.2025 - Current
Director of Business Development, North America
FER-PAL Construction
05.2024 - 04.2025
Manager of Business Development, North America
FER-PAL Construction
08.2015 - 05.2024
Business Development Manager, Canada
FER-PAL Construction
05.2013 - 08.2015
Communications Manager
FER-PAL Construction
05.2012 - 12.2012
Post Graduate Degree - Sports Administration
Durham College
Bachelor of Arts - Political Science And Public Administration
Bishop's University
Joe Johnson Sr. Service Award
Established (2001) to acknowledge the important role the private sector plays in providing public works facilities and services. This award recognizes outstanding individual achievement through chapter activity and outstanding corporate achievement in support of the association’s strategic plan, goals, and objectives.