GAZAALA TUGNAIT
Vancouver,BC
Summary
Result-oriented Product Specialist with 1 year experience in driving successful SMB Wireline Retention, ADT Retention, IOT Acquisition and Retention, Upsell and Migration campaigns. Proven track record in developing GTM strategies and analyzing campaign performance metrics to optimize results that contribute to the growth and success of my organization.
Overview
7
7
years of professional experience
Work History
Product Specialist
Telus, Inc.
08.2022 - Current
- Planned, managed and executed end-to-end product management for WLN Retention, WLN Renewals and Upsell, ADT Retention, Copper to Fibre Migration and IOT Fleet products acquisition and retention, for the 1-30 and 31-100 customers in the SMB space.
- Developed comprehensive GTM plans, ensuring seamless collaboration between sales and product teams during new campaign launches, as well as communicated updates to existing campaign strategy to senior leadership on a monthly basis.
- Collaborated closely with cross-functional teams, including marketing, sales, product development, and BI, to craft innovative campaign strategies that align with customer needs and market trends.
- Presented weekly to sales managers, sales directors and marketing directors on campaign launch roadmap as well as, overall campaign performance, and provided recommendations for campaign GTM strategies.
- Conducted in-depth data analysis on campaign performance, leveraging tools such as GONG, SFDC dispositions combined with sales feedback, and provided actionable insights to optimize campaigns and improve performance conversion by 5%.
- Leveraged Distribution Engine capabilities withing SFDC to prioritize leads with HSIA eligibility, leads within 31-100 space, Inbound leads etc. to maximize conversion.
- Streamlined IOT (Fleet) Inbound leads journey within the 1-100 space in collaboration with SMB and Commercial IOT Product Managers and Market Managers.
General Manager
TELUS
03.2019 - 08.2022
- Managed new employee orientation training process as well as conducted weekly coaching diagnosing skill vs will
- Assessed skill gaps for employees using Situational Leadership as well as Blanchard Management Essentials and developed training programs to meet identified needs
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning
- Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries
- Designed modern employee recognition program which boosted productivity and improved morale
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs
- Reduced corporate risk by managing shrink processes and controlling inventory levels
- Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
Retail Store Manager
TELUS
09.2016 - 03.2019
- Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements
- Piloted projects such as ROI, Closer to Customer and Voice of the Rep
- Organized team engagement events such as Sensory Storybook Walk, group volunteering at Burnaby SPCA, Beach Clean up, Walk to raise money for Diabetes via JDRF, Summer BBQ, Holiday get together
- Restructured, recruited, interviewed and hired staff members who brought talent, enthusiasm and experience
- Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
Education
BBA - Business Administration And Management
Langara College
Vancouver, BC04.2014
Skills
- GTM Strategist
- Data Analysis
- Relationship building and management
- Change management
- Team leadership and coaching
- Goals and Performance
- Team Building & Mentoring
- Recruitment
- Team engagement coordinator
Additional Information
TDOG and Engagement Prime from 2016-2022. Organized and managed team events to boost employee morale and engagement for corporate retail stores in BC.
Timeline
Product Specialist
Telus, Inc.
08.2022 - Current
General Manager
TELUS
03.2019 - 08.2022
Retail Store Manager
TELUS
09.2016 - 03.2019
BBA - Business Administration And Management
Langara College
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