Eric Phillips
Kitchener,ON
Summary
Experienced marketing operations and esports professional with over a decade of expertise in the telecommunications industry. Proven success in after-sales service, marketing strategy, SNS operations, B2B and O2O planning, Android development, UX research, software testing, product management, digital content marketing, and community management. Skilled at leading cross-functional teams, driving innovation, and delivering exceptional results.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Operations Manager
Infinix Mobility Limited
09.2021 - Current
- Marketing Operations Management: Oversee all aspects of marketing operations, ensuring smooth and efficient execution of marketing strategies and initiatives
- Business Performance Monitoring: Monitor business activities closely to assess performance and identify areas for improvement
- Key Performance Indicator (KPI) Tracking: Implement and track essential KPIs to gauge the effectiveness of marketing efforts
- Data Analysis and Trend Assessment: Analyze data to identify trends and insights, enabling data-driven decision-making to optimize performance
- Data Accuracy and Timeliness: Ensure the accuracy and timely reporting of marketing data for informed decision-making
- Management Reporting: Provide comprehensive and insightful reports to senior management, offering valuable insights into marketing performance
- Vendor Relationship Management: Cultivate and strengthen relationships with vendors, ensuring seamless collaboration and high-quality service delivery
- Cost Monitoring and Optimization: Monitor marketing activity costs to optimize budget allocation and cost-effectiveness
- Budget Planning and Implementation: Develop and manage marketing budgets, ensuring efficient allocation of resources for maximum impact
- Coordination of Ad Campaigns and Events: Coordinate various ad campaigns, events, and related activities to ensure successful execution and desired outcomes
Operations & Community Manager
Infinix Mobility Limited
04.2018 - Current
- Product Design, UI/UX Professional
- Organizing meetings with core customers and product managers to align with user needs
- Managing User trials, Research, and Product testing for enhanced usability
- Planning and executing activities to engage fans and boost brand presence
- Developing Project Execution and Go-To-Market (GTM) plans for successful launches
- Overseeing budget development for cost-effective operations
- Implementing social media and communication campaigns for brand visibility
- Supervising all community operations for enhanced customer satisfaction
- Manage all esports projects' and brand partnership
- Monitoring and collecting report on feedback and online reviews for continuous improvement
- Organizing events to boost brand awareness and customer connections
- Coordinating with Marketing, PR, and Sales for cohesive strategies
- Building relationships with customers, industry professionals, and journalists
- Staying updated with digital technology trends for innovative solutions
Operations Department Supervisor
Infinix Mobility Limited
03.2018 - Current
- Assist marketing managers in managing integrated marketing campaigns across offline and online tactics
- Provide recommendations for future strategic initiatives through competitive and financial analysis
- Conduct market research to find answers about consumer requirements, habits, and trends
- Translate complex data and analytical models into insights that can be used to develop marketing strategies
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
- Plan and execute initiatives to reach the target audience through appropriate channels
- Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Liaise with all concerned parties to guarantee adequate planning, execution, and monitoring of marketing activities
- Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market
- Maintain awareness of best practice marketing techniques/tools to achieve successful campaigns and promotions
Software Specialist
Infinix Mobility Limited
08.2016 - Current
- Analyzing users stories and/use cases/requirements for validity and feasibility
- Collaborate closely with other team members and departments to execute all levels of testing (System, Integration, and Regression)
- Design and develop automation scripts when needed
- Detect and track software defects and inconsistencies provide timely solutions
- Apply quality engineering principals throughout the Agile product lifecycle
- Provide support and documentation
Education
Bachelor of Engineering - BE - Computer Engineering
University of Benin
Esports and Event Production - undefined
Conestoga College
08.2026
Bachelor of Business Administration - BBA - Business Administration and Management, General
Nexford University
03.2025
Associate of Arts and Sciences - AAS - Business Administration and Management, General
Nexford University
12.2024
Master of Business Administration - Mini- MBA - undefined
International Business Management Institute (IBMI)
02.2023
Skills
- Mobile Games
- After sale service
- Marketing
- SNS operation
- B2B and O2O Strategist
- GTM Strategist
- Android developer
- UX Research
- Suggestion implementations
- Software Tester
- User trial management
- Product management
- Digital Content marketing
- Esports organizer & community management
- Consumer community management
- Incidents management
Accomplishments
- Achieved a 30% increase in company market share within 17 months.
- Promoted to Operations & Esports Manager for the West Africa 1 Region after eight years of service.
- Partnered with French and Nigerian government organizations to advance esports development in Nigeria.
- Pioneered esports initiatives by making the company the first mobile phone brand to organize and promote esports in Nigeria.
- Spearheaded the organization of mobile gaming tournaments at Paris Games Week in 2022 and 2024, a first for a mobile phone company.
- Established the company as the first esports stakeholder in Nigeria to officially collaborate with Tencent and Garena to host tournaments.
- Served as Project Manager for the inaugural PUBG Mobile Campus Championship (PMCC) Africa tournament, hosted in Nigeria.
Certification
- Problem Solving and Critical Thinking
- Business and Culture in China
- Fundamentals of Financial Management
- Project Management
- Content Marketing and Social Media
Languages
English
Professional Working
Timeline
Operations Manager
Infinix Mobility Limited
09.2021 - Current
Operations & Community Manager
Infinix Mobility Limited
04.2018 - Current
Operations Department Supervisor
Infinix Mobility Limited
03.2018 - Current
Software Specialist
Infinix Mobility Limited
08.2016 - Current
Esports and Event Production - undefined
Conestoga College
Bachelor of Business Administration - BBA - Business Administration and Management, General
Nexford University
Associate of Arts and Sciences - AAS - Business Administration and Management, General
Nexford University
Master of Business Administration - Mini- MBA - undefined
International Business Management Institute (IBMI)
Bachelor of Engineering - BE - Computer Engineering
University of Benin
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