Summary
Overview
Work History
Education
Skills
Professional Highlights
Awards
Education And Certifications
Timeline
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Francisco Reyes

Toronto,ON

Summary

Enterprise Account Executive with 10+ years driving multimillion-dollar revenue across retail, apparel, CPG, and manufacturing sectors. Expert in modernizing enterprise ecosystems across commerce, supply chain, data quality, and cloud architectures. Known for orchestrating complex multi-threaded deals, influencing C-suite decision-making, and delivering measurable transformation outcomes. Consistently outperforms quota (110–314%) through strategic discovery, value engineering, and flawlessly executed GTM motions. Bilingual advisor (English/Spanish) trusted by global brands for modernization across PIM/MDM, OMS, WMS, cloud, and IoT platforms.

Overview

18
18
years of professional experience

Work History

Senior Account Executive

Pivotree
08.2022 - Current

Challenge: Enterprise clients faced fragmented data, outdated OMS/WMS, and operational inefficiencies.

  • Action: Led multi-threaded discovery with CIOs, VPs of Supply Chain, and digital leaders; built value-based modernization roadmaps (PIM/MDM, OMS, WMS, data quality, supply chain transformation); partnered with engineering and delivery teams.
  • Result: Exceeded 121% of a $5M annual quota.
  • Closed Pivotree’s first proprietary WMS deal.
  • Expanded a long-standing luxury retail client by $480K in 12 months.
  • Delivered bilingual C-suite workshop in Mexico, unlocking a major OMS deal.
  • Represented Pivotree at industry events (NY, Miami, Denver).

Senior Account Executive

TELUS
01.2019 - 08.2022

Challenge: Enterprise customers required unified transformation across cybersecurity, cloud, connectivity, and automation.

  • Action: Designed multi-solution architectures (cloud, cybersecurity, IoT, SD-WAN, managed services). Partnered with CSAs, finance, and product teams. Leveraged MEDDIC-aligned qualification.
  • Result: Achieved 314% to first-year target; maintained 110% retention on a $1.1M portfolio.
  • Delivered major enterprise transformation programs across retail, tech, and manufacturing.
  • Presented complex architectures to C-suite stakeholders.

Account Manager

TELUS
01.2015 - 01.2019
  • Built 4x pipeline in 90 days; delivered top wireline performance (210% to budget).
  • Closed major M2M deployments (1,500 SIMs).
  • Led training content for Business Connect enterprise sales team.

SMB Account Manager

TELUS
01.2011 - 01.2015
  • Delivered 1650 new RGU activations in year one.
  • Closed two largest SMB M2M deals (1500 SIMs).
  • Pioneered first integrated wireless–wireline package.

Management & Leadership

TELUS Retail
01.2008 - 01.2011
  • Directed multi-location operations with 10–25 staff and $3M+ annual revenue.
  • Achieved 130% YoY revenue growth; 90%+ customer experience scores.
  • Promoted 4+ staff into senior roles.
  • Improved IPS/attachment KPIs to 10% above target.

Education

Max the Mutt College of Animation, Art & Design
Toronto

Skills

  • Enterprise Sales
  • Solution Selling
  • Digital Transformation
  • Supply Chain Modernization
  • Cloud Hosted Solutions
  • PIM / MDM / OMS / WMS
  • C-Suite Engagement
  • Retail & CPG Strategy
  • Pipeline Development

Professional Highlights

  • Delivered 121% to $5M quota by leading modernization programs across commerce, supply chain, and data ecosystems.
  • Expanded a global luxury retail brand by +$480K YoY through roadmap-led advisory and on-site discovery.
  • Closed Pivotree’s first proprietary WMS deal, creating a new revenue category.
  • Achieved 314% to target in year one at TELUS; maintained 110% retention on a $1.1M enterprise portfolio.
  • Multiple national awards: Presidents Club, Peak Performers, Premier Club, Customers First.

Awards

  • Presidents Club (250% to target)
  • Peak Performers (155% to target)
  • Premier Club (175% to target)
  • Customers First Award (98% retention)

Education And Certifications

  • Sandler Sales Certification
  • SOAR Certified
  • Target Account Selling (TAS)
  • Cybersecurity Storytelling Workshop
  • Max the Mutt College of Animation, Art & Design — Toronto

Timeline

Senior Account Executive

Pivotree
08.2022 - Current

Senior Account Executive

TELUS
01.2019 - 08.2022

Account Manager

TELUS
01.2015 - 01.2019

SMB Account Manager

TELUS
01.2011 - 01.2015

Management & Leadership

TELUS Retail
01.2008 - 01.2011

Max the Mutt College of Animation, Art & Design
Francisco Reyes