Fernando Mauricio Davila

Results-driven sales leader with over 10 years of experience in driving revenue growth, leading high-performing teams, and optimizing processes. At RenoQuotes.com, I pioneered innovative sales strategies and operational enhancements that achieved an average 60% sales increase year-over-year, earning a promotion to Team Leader. With deep expertise in sales coaching, CRM systems, and strategic planning, I consistently exceed sales targets, showcasing a proven ability to lead, inspire, and deliver results.

- Process & Operational Improvements -

Appointment Booking on Registration Page

Role: Regional Team Leader, RenoQuotes.com

Situation: The platform’s registration page lacked an option for new users to book onboarding appointments with Account Managers, missing high-intent prospects.

Task: Capture motivated new users immediately to accelerate onboarding and early revenue.

Action:

• Analyzed user data to determine:
• Average spend per user in the first two weeks.
• Percentage (10%) of onboarded users spending over $1,000.
• Built a revenue forecast model based on these metrics.
• Presented the business case and design mock-up to the Tech Operations team.
• Led the implementation of a “Book Onboarding” link on the registration page.

Result:

• 3× increase in weekly onboarded users.
• 3× boost in dollars spent per user within the first two weeks.
• 3× growth in users spending more than $1,000 early.

Onboarding & Handoff SOP Redesign

Role: Regional Team Leader, RenoQuotes.com

Challenge: Duplicative sales onboarding and handoff workflows delayed relationship-building efforts.

Action:

• Convened a cross-functional team to map existing handoff procedures.
• Introduced a new Standard Operating Procedure (SOP) with a dedicated Sales Support Specialist (SDR) role:
• SDRs handled all onboarding logistics.
• SDRs sent templated post-call follow-up emails introducing the Account Manager.

Impact:

• Streamlined onboarding-to-account-management handoff.
• Enabled focused, high-touch relationship building and rapid identification of high-potential customers.

- Playbook & Strategic Development -

BDR Outbound Playbook Creation

Role: Regional Team Leader, RenoQuotes.com

Challenge: Outbound strategy relied solely on cold calls, limiting scalability and targeted engagement.

Action:

• Designed a four-step outbound formula:
• Send a value-added email.
• Call the prospect the next day to confirm receipt.
• Deliver a tailored sales pitch.
• Nurture and expand relationships with recruited users.
• Leveraged a “bait-and-switch” approach: capture initial interest, then introduce full platform services.

Impact:

• Attracted fewer recruits but significantly higher-quality onboarded users.
• Increased average spend per user.
• Improved user retention rates.

- Sales and Project Management -

Sponsorship & Exhibition Booth Sales - ACI World

Role: Assistant Manager, Sales & Commercial Services – ACI World

Challenge: Drive cross‐functional, revenue‐generating sponsorship and booth‐sales initiatives across teams in the USA, UK, and Canada, while overcoming coordination and process inefficiencies.

Action:

• Managed day-to-day project operations by providing sales contractors with regular operational updates and coordinating efforts across regions.
• Facilitated problem-solving discussions when challenges arose, aligning on solutions with marketing, logistics, and finance stakeholders.
• Streamlined the proposal and contracting workflow—standardizing templates, automating approvals, and reducing back-and-forth.

Result:

• Event overfunded, generating > $100,000 CAD in net profit for ACI World for the World Annual General Assembly 2022.