FERNANDA TAPIA

• Executed daily styling of mannequins across multiple departments, enhancing visual merchandising for diverse brands.
• Orchestrated large-scale visual resets and physical set transitions to meet stringent daily deadlines.
• Executed installation of graphics vinyls and brand-standard visual elements with precision.

Collaborated closely with pattern makers and designers to support

the development of the Fall/Winter 2012 collection.

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Assisted throughout the development process, showcasing attention

to detail and a strong ability to work in a team environment.

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Gained valuable knowledge of the fashion industry, including

garment construction and design principles.

• Worked closely with the Regional Visual Manager to implement corporate visual standards, including floor sets, interior displays, and exterior windows.
• Provided training on visual standards and merchandising for all employees, ensuring adherence to brand guidelines.

• Collaborated on various advertising campaigns and editorial shoots, contributing to the styling and coordination of shoots for music videos and other projects
• Worked with artists such as Akon and Sean Kingston, showcasing my ability to create visually appealing styles.

• Assisted with styling for advertising campaigns and editorial shoots, working on projects for Gillette Malibu Razor, Rockport Footwear, and magazines like Details, Ocean Dr, and People en Español.
• Demonstrated strong attention to detail and the ability to translate concepts into visually compelling styles.