FATIN SALEH
Santa Ana,CA
Summary
Marketing Director with strong background in e-commerce and digital marketing. Proven track record in driving online sales, optimizing user experience, and managing cross-functional teams. Adept at leveraging data analytics, SEO, and PPC to achieve business goals. Known for adaptability, strategic thinking, and collaborative approach to achieving results.
Overview
21
21
years of professional experience
Work History
Marketing Director
AMS Group, Inc
04.2013 - Current
- Managed all marketing initiatives on every E-Commerce platform that we are engaged with.
- Design and Produce A+ Pages for private label products on Amazon Marketplace
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Analyzed all sales and marketing reports including Sales/Traffic, Conversions and Product Performance to identify trends and target audiences for strategic planning.
- Partnered with suppliers and distributors to collaborate on sponsored advertising
- Managed approximately 40 incoming calls and emails per day from customers and vendors to ensure timely response times
Sales Director, Business Development
Bridgecraft USA
03.2008 - 04.2013
- Oversaw the sales department and revamped department culture to focus on collaboration, efficiency and performance that ultimately produced results.
- Utilized sales reports to identify key product trends, lost opportunities, and low volume models for strategic planning in both marketing initiatives and inventory balancing.
- Attended traded shows to showcase new products, maintain current customer rapport and develop new business relationships
- Visited and worked closely with overseas factories to enhance, re-tool and innovate current models based on customer feedbacks and market trends.
Department Supervisor
Staples
03.2005 - 04.2008
- Implemented new quarterly and seasonal merchandising plans as directed by the Corporate office.
- Trained new staff members on company policies, operational procedures, new products and programs
- Maintained stock of items, cleanliness, organization, and provided excellent customer service.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
Education
Some College (No Degree) - Business Administration
California State University, Fullerton
Fullerton, CAHigh School Diploma -
Century High School
Santa Ana, CA06.2003
Skills
- Networking
- Strategic planning
- Digital marketing
- Project planning
- Analytics and SEO
- Advertising campaigns
- Branding
Accomplishments
- Engaged and developed a business rapport with an Amazon Category Buyer that lead to $225K YTD sales in the first year.
- Secured 4 consecutive Q4 deals with Big Lots retail to merchandise 3 skus in all stores nationwide.
- Negotiated and secured a distribution agreement with a nationwide musical instrument distributor that lead to plus 1M in revenue compared to LYTD.
- Acquired a 25 year old musical instrument company that brought over 120+ B2B customers, 85 new skus and 2M+ in annual revenue.
Timeline
Marketing Director
AMS Group, Inc
04.2013 - Current
Sales Director, Business Development
Bridgecraft USA
03.2008 - 04.2013
Department Supervisor
Staples
03.2005 - 04.2008
Some College (No Degree) - Business Administration
California State University, Fullerton
High School Diploma -
Century High School