Project manager for Air Canada's, Canada's Best New Restaurants Program (CBNR 2022 & 2023), securing major sponsors and generating 62M+ impressions with a remarkable 107% increase through data-driven reports
Managed end-to-end preparation, writing, and presentation of media plans, aligning with client objectives and surpassing expectations while enhancing market competitiveness through strategic co-branded content and pricing modifications
Led the ideation, pricing, and development of creative materials for Air Canada enRoute City Guides' Sponsorship, ensuring seamless project management and optimal results in overseeing media plan execution.
Global Partnerships Intern
MAPLE LEAF SPORTS AND ENTERTAINMENT
05.2018 - 12.2018
Executed Sponsorship Activation Plan for the Toronto Maple Leaf's & PlayStation through market research and data analysis
Utilized Google Analytics to track real time, audience, and acquisition overview to create a successful partnership with PlayStation
Through effective media promotions executed via social media, email, and digital marketing communications, I successfully increased gameday attendance by 12% for the Toronto Maple Leafs.
Assistant Manager
GIORGIO ARMANI
03.2018 - 03.2020
Achieved Top Seller status for Armani Exchange (Canada) in both 2018 and 2019
Led successful employee training on customer service and CRM, driving sales, KPI's, and client activation/retention
Adeptly analyzed trends, forecasting seasonal demands, and optimizing operations.
Marketing Consultant
ERNST & YOUNG
02.2015 - 04.2017
Organized EY Entrepreneur of the Year Awards in India, leading digital, email, and social media marketing for event sponsors
Managed budget, conducted cost and benefit analysis, and exceeded client expectations for EY Awards & Board Matters Forum.