Ellie King
Montreal,QC
Summary
Copywriter, Content Writer, and Editor with 7+ years of experience producing high-quality, results-driven content for agencies and brands. Brock University graduate with a BA in Journalism and Popular Culture. Proven leader and collaborative team player with strong expertise in CSR, communications, and marketing. Currently a Marketing Copywriter at Patient NEWS, creating blogs, service articles, social content, and whitepapers, managing external communications, conducting website audits, and collaborating with SEO teams to deliver high-ranking, optimized yet punchy and appealing copy.
Overview
7
7
years of professional experience
Work History
Marketing Copywriter
Patient NEWS
02.2024 - Current
- Craft engaging content for B2C and B2B markets across various marketing channels to enhance audience engagement
- Collaborate with team marketing and creative teams to develop cohesive, integrated, and effective campaigns that drive leads and increase conversions
- Curate service articles, social media posts, website landing pages, and whitepapers to support overall content strategy and drive audience interest
- Follow the in-house style guide while writing, editing, and proofreading communications to ensure content is high-quality, error-free, and adheres to brand guidelines
- Conduct customized website audits to update copy, correct grammatical errors and remove or replace content
- Ongoing dedication to staying current on marketing and dental industry trends, best practices, and emerging innovations
- Transition seamlessly between projects and handle multiple projects at once
- Work closely with Account Managers, Editor and Design team to ensure seamless organization
- Executed additional projects to support team objectives
Editor
Wood Industry/ Le monde du bois Magazine/ Media Edge
01.2023 - 11.2024
- Write for, organize and edit all (4) Wood Industry print magazine issues per year (Fall, Winter, Spring, Summer)
- Write the Editor’s Note (typically 500 words) that includes your picture and signature
- Sourced and updated content for sections including: Events, Filings, News, Law, Products, By the Numbers to ensure comprehensive coverage of industry developments
- Write a minimum of two editorial feature articles per print issue using various industry editorial resources and contacts (topics TBD)
- Wrote all content during freelance writer absences, edited, and published material
- Posted all print magazine articles and other content on the website after approval and layout in print issues, enhancing online accessibility and audience engagement
- Post all eNews articles and other content on the website once they have been approved and laid out in the eNews issues
- Created and distributed a weekly bilingual e-newsletter to engage readers
- Collaborate and outsource 1 x 600 - 800 word additional feature article
- Developed English social media channels for WI, creating 2 posts per week for each channel from articles and relevant industry content to boost online presence
- Attend industry trade shows and conferences to engage both attendees and exhibitors/sponsors for editorial content ideas
- Https://woodindustry.ca/spring-2023/
Content Writer/ Copywriter/ CSR Manager
AAXLL Brands CO.
12.2021 - 08.2022
- Research, develop, write and edit various articles and blogs published on high-quality publications including SFWeekly and Washington Post
- Develop product content for the website frequently and monitor the success rate
- Manage all social media outputs for AAXLL brands
- Write blog posts and article content to solely be put up on AAXLL brand websites
- Curating content for internal and external article posts
- Create email copy for AAXLL brand clientele and partners
- Use SEO keywords and optimizations in all content forms and geotagging
- Manage content posting and editing on the website backend and monitor clicks
- Edit client websites for grammatical errors
- Respond to reviews and work with clients to resolve issues
- Backend & email control for cloud-based customer platforms: Zendesk, CallRail, ShipFusion, Square, Hootsuite, Myst, CallRail
Copywriter
Kre’adiv House
12.2020 - 12.2021
- Research, develop and edit educational articles for Oxford Learning and GradePower Learning
- Manage all social media outputs for Oxford Learning and GradePower Learning
- Develop video content, learning tip content and source educational quotes
- Help social media presence grow along with producing content daily
- Use SEO keywords and optimizations in all content forms and geotagging
- Create websites content for clients
- Communicate with clients regarding content questions, and errors and help guide SOCI implementation
- Edit client websites for grammatical errors
- Apply knowledge to daily blog and social media work
- Help with GMB posting, responding to reviews
Content Writer
BreezeMaxWeb
08.2019 - 08.2020
- Collect research and source articles on various topics for blog reference
- Apply knowledge to daily blog and article posts and site content
- Work in a fast-paced environment producing over 8 articles daily along with additional writing content
- Help grow social media presence by producing content and verbiage for social posts
- Edit, submit and upload own blogs along with other team members’ blogs to client websites
- Create guest post submissions
- Use SEO copywriting
- Create site content to be posted to several SMB websites
- Produced promotional material for events, fundraisers, concerts
- Communicate with clients regarding blog topics
- Edit client websites for grammatical errors
Education
Bachelor of Journalism and Popular Culture -
Brock University
04.2018
Skills
Content & Editorial
- Content strategy
- AI Content Writer
- Copywriting
- Editorial oversight
- Brand development
- Product-specific writing
- Case study development
- Blogs, magazine articles, whitepapers
- Website & landing page copy
- Press releases
- Guest post management
Social Media & SEO
- Search engine optimization (SEO) keyword implementation
- Social media posting (Twitter/X, Instagram, TikTok, Facebook)
- Email marketing
- Outbound marketing
- Meta Ads
Platform & Tools
- AI Tools: ChatGPT, Gemini, Deep AI, Claudeai
- Content management systems (CMS)
- Google Business Profile
- Marketing analytics
- WordPress (WooCommerce backend)
- Google Analytics
- HubSpot
- Mondaycom
- SharePoint
- Microsoft Office Suite (Word, Outlook, Excel, PowerPoint)
Leadership & Collaboration
- Training and mentoring writers
- Communications management
- Customer service
- Content management systems (CMS)
- WordPress (WooCommerce backend)
- Google Analytics
- Mondaycom
- SharePoint
- Microsoft Office Suite (Word, Outlook, Excel, PowerPoint)
Professional Skills
- Problem-solving
- Time management
- Multitasking
- Adaptability to trends
- Advanced technical proficiency
Timeline
Marketing Copywriter
Patient NEWS
02.2024 - Current
Editor
Wood Industry/ Le monde du bois Magazine/ Media Edge
01.2023 - 11.2024
Content Writer/ Copywriter/ CSR Manager
AAXLL Brands CO.
12.2021 - 08.2022
Copywriter
Kre’adiv House
12.2020 - 12.2021
Content Writer
BreezeMaxWeb
08.2019 - 08.2020
Bachelor of Journalism and Popular Culture -
Brock University