Summary
Overview
Work History
Skills
Languages
Timeline
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Ernesto Armas

Baie-D'Urfe,QC

Summary

Accomplished Senior executive with a proven track record at an international level in the entertainment and architectural lighting industry, enhancing brand development and market share growth by over 20%. Expert in customer segmentation and competitive analysis, leveraged strong leadership and strategic planning skills to exceed sales targets and foster high-performing teams.

Overview

27
27
years of professional experience

Work History

Senior Marketing Consultant

Armas Marketing
10.2019 - Current
  • Foresee trends to come in the market and build a strategic plan to increase and optimize market presence
  • Conceptualize and implement communicating objectives and processes to manage sales operations
  • Assist in development and manufacturing of products according to the ever evolving market
  • Travel nationally and internationally to meet with key partners and deliver clear company messages

International Sales Director

PR Lighting Ltd.
09.2009 - 10.2019
  • Led a team of 30 people (marketing, technical support and sales people)
  • Developed and executed a comprehensive sales training program for Sales team and new hires
  • Extensive travels to meet with customers in international markets
  • Exercised appropriate cost control to meet budget restrictions and maximize profitability
  • Aligned department vision, goals, and objectives with company strategy to achieve consistently high results
  • Drove strategic improvements to enhance operational and organizational efficiencies.

Director of Sales for the Americas and Europe

PR Lighting Ltd.
03.2005 - 09.2009
  • Worked closely with Technical and Management departments to understand customer needs and requirements
  • Connected with prospects through trade shows, premises visits in several countries and cold calling
  • Established pricing strategies to maintain competitive pricing and maximize profits
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues

Director of Sales for the Americas

PR Lighting Ltd.
10.2002 - 03.2005
  • Built relationships with customers to establish long-term business growth
  • Worked closely with product teams to understand customer needs and requirements in the Americas
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues
  • Collaborated with upper management to implement continuous improvements and exceed team goals

Vice President

LC Group Distribution
01.1998 - 10.2002
  • Increased sales growth yearly through collaboration with sales and marketing departments
  • Identified opportunities to improve business process flows and productivity
  • Collaborated with senior management to develop strategic initiatives and long term goals


Skills

  • Revenue Generation
  • Market Research
  • Market Penetration
  • Business Development
  • Strategic Partnerships

Languages

English
Native or Bilingual
French
Native or Bilingual
Spanish
Native or Bilingual
Italian
Native or Bilingual
Chinese (Mandarin)
Limited Working

Timeline

Senior Marketing Consultant

Armas Marketing
10.2019 - Current

International Sales Director

PR Lighting Ltd.
09.2009 - 10.2019

Director of Sales for the Americas and Europe

PR Lighting Ltd.
03.2005 - 09.2009

Director of Sales for the Americas

PR Lighting Ltd.
10.2002 - 03.2005

Vice President

LC Group Distribution
01.1998 - 10.2002

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Ernesto Armas