ERNESTINA OPOKU
Toronto,ON
Summary
Result-driven Senior Communications and Marketing Specialist with over 5 years of experience in developing and executing comprehensive communication strategies that enhance brand visibility, engage stakeholders and drive business growth.
Skilled in media relations, internal and external communications, crisis management and digital marketing. Adept at leading high profile campaigns to align messaging with organizational goals. A strategic thinker with a proven ability manage multiple projects and deliver measurable results.
Overview
10
10
years of professional experience
Work History
Client Service Representative
Circle of Care
11.2019 - 10.2024
- Provided customer service support to clients in a timely and efficient manner.
- Resolved customer inquiries and complaints via phone, email, or other communication channels.
- Assisted customers with product information and pricing.
- Developed strong relationships with customers through friendly interactions and problem-solving abilities.
- Created detailed notes in customer profiles to keep track of conversations and requests.
- Demonstrated excellent listening skills and empathy towards customers' needs and concerns.
- Built sustainable client relationships built on trust by applying excellent communication and interpersonal skills.
- Delivered high level of service to clients to both maintain and extend relationships for future business opportunities.
- Followed up with customers through calls and emails to proactively resolve issues and maintain satisfaction.
Communications and Marketing Manager
Living a Balance Life Inc
10.2020 - 01.2024
- Developed and implemented comprehensive communications plans to promote company products and services.
- Created content for various marketing channels including website, brochures, emails, and social media platforms.
- Organized events, conferences, press releases, and other public relations activities.
- Conducted research on target audiences to develop effective messaging strategies.
- Supervised campaign results through web traffic metrics
- Oversaw budgeting processes related to all communication projects to ensure cost efficiency.
- Prepared monthly status reports on progress towards objectives.
- Recommended new methods for increasing brand awareness through creative promotions.
- Performed quality assurance checks on all outgoing communications before distribution.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
Production Manager
All Plus Multimedia
Toronto, Ontario
04.2020 - 09.2022
- Created press releases, media kits, and other promotional materials to support company initiatives.
- Organized press conferences and events to engage with the media.
- Coordinated interviews between clients and reporters or editors.
- Provided guidance to clients in order to ensure accurate representation of their organization in the media.
- Assisted in developing crisis communication plans for clients facing difficult circumstances.
- Reviewed articles before publication in order to ensure accuracy of facts presented.
- Posted and updated content on company's website and social media outlets.
- Responded to requests for information from media or designated spokesperson or information source.
- Wrote press releases or other media communications to promote clients.
- Purchased advertising space or time to promote client's product or agenda.
Conference Coordinator
Woman Abuse Council of Toronto
Toronto, Ontario
09.2017 - 05.2019
- Organized and coordinated conference logistics, including venue selection, catering, audio and visual equipment needs, and transportation.
- Developed marketing materials to promote the event such as brochures, flyers, e-mail blasts and website content.
- Assisted with budget development and tracked expenses related to conference planning.
- Collaborated with vendors in order to secure competitive pricing for all conference related needs.
- Created detailed reports on attendance numbers, registration fees collected and other pertinent information regarding the conference.
- Conducted post-event analysis to measure success against goals set prior to the event.
- Researched potential speakers for keynote addresses or panel discussions.
- Ensured compliance with all health, safety, and legal requirements, minimizing risk and liability.
- Facilitated post-event evaluations with clients and internal teams, gathering feedback to inform future event planning.
- Negotiated contracts with venues, caterers, and entertainment providers to secure favorable terms and pricing.
- Implemented sustainability practices in event planning and execution, reducing environmental impact.
Crisis Communication Representative
Rogers Communications
Toronto, Ontario
06.2014 - 04.2016
- Assisted in developing an effective crisis communication plan for responding to inquiries from the public or media outlets.
- Developed comprehensive plans for crisis communication scenarios in order to respond quickly and effectively in times of emergency.
- Demonstrated excellent communication skills when interacting with fellow healthcare providers as well as families of critically ill patients.
Education
Bachelor of Arts - Journalism - New Media
St. Clair College of Applied Arts And Technology
Windsor, ON06-2016
Skills
- System documentation
- Media Relations
- Strategy implementation
- Social Media Management
- Crisis Management
- Brand Promotion
- Marketing
- Analytics reporting
- Event execution
- Campaign Development
- Advertising and marketing
- Telecommunications Expertise
- Customer Complaint Resolution
- Customer Relationship Management
- Public Relation Expert
Timeline
Communications and Marketing Manager
Living a Balance Life Inc
10.2020 - 01.2024
Production Manager
All Plus Multimedia
04.2020 - 09.2022
Client Service Representative
Circle of Care
11.2019 - 10.2024
Conference Coordinator
Woman Abuse Council of Toronto
09.2017 - 05.2019
Crisis Communication Representative
Rogers Communications
06.2014 - 04.2016
Bachelor of Arts - Journalism - New Media
St. Clair College of Applied Arts And Technology
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