Erica Zelman

My objective is to obtain a position in a professional, fast-paced, and creative environment where I can grow and leverage my skills to drive value for the organization. Ideally, I am interested in a role focused on marketing in an ever-evolving business, to continue to expand my skills and further my professional career. I am seeking a challenging role where I can make a tangible difference and grow with the opportunity.

• Graduated Summa Cum Laude 2012
• Academic Achievement in Communication Studies, 04/01/12
• Member of Lambda Pi Eta - Communications National Honor Society, 04/01/11
• Dean’s List

        Fall 2009

        Spring 2010

        Fall 2010

        Spring 2011

        Fall 2011

        Spring 2012

• Sales / Marketing Analysis & Techniques
• Time Management
• Energized Self Learner
• Self-starter
• Problem Solver
• Diplomatic
• Purchasing Trends
• Social Media
• Team Leader
• Dynamic
• Creative
• Resourceful
• Directive
• Working knowledge in Spanish
• Dual Citizenship (US/CAD)

• Spearheaded product innovation by identifying unmet market needs and developing new offerings for both in‑office and at‑home dental services, expanding revenue streams.
• Designed and executed marketing strategies tailored to consumer and B2B channels, boosting adoption of new services among existing clients and dental offices.
• Launched targeted campaigns that positioned our products to other dental practices seeking to grow
• Restructured clinic layout and process workflows, increasing capacity for higher‑margin procedures while reducing patient wait times
• Initiated brand expansion via multi‑channel advertising, including deploying vehicle wraps (personal and corporate)
• Orchestrated personnel restructuring and process optimization, lowering labor costs and improving operational efficiency to support expanded service delivery.
• Proactively completed orthodontic training to expand service offerings and introduce advanced techniques, resulting in introduction of new procedures