Eric Baü

Public Relations Manager

Crohn's & Colitis Gutsy Walk

Toronto, ON,

2022-01-01 - Present,

• Lead public relations efforts to raise awareness and increase donations through strategic media engagement and stakeholder partnerships.
• Organized podcasts and newspaper features, tailoring stories for media audiences and successfully integrating key messaging to boost event success.
• Worked with local MPs, MPPs, and councillors to leverage their platforms and expand the event's reach.

Founder ,

Free Grocery Delivery Service,

Toronto, ON,

2020-01-01, 2020-12-31,

• Conceptualized and launched a volunteer-based grocery delivery service during the COVID-19 pandemic, connecting elderly and immunocompromised individuals with local volunteers.
• Managed logistics, scheduling, and volunteer coordination, successfully delivering essential goods to hundreds of households.
• Led PR efforts to promote the service through local media outlets, increasing volunteer sign-ups and community awareness. Built partnerships with local businesses to secure PPE and other necessary supplies to ensure safe deliveries.

I have a strong passion for soccer—I played competitively for many years and now help train my nephew and other children. I’m also an avid fan and a season ticket holder for Toronto FC, which keeps me connected to the sport both on and off the field.

When it comes to reading, I gravitate toward fiction, especially books that focus on human behavior and deep storytelling. Exploring the complexities of characters and their motivations always captures my attention.

I also enjoy writing as a hobby, particularly screenplays and short stories. It’s a creative outlet that allows me to dive into storytelling from a different perspective.

In the realm of marketing psychology, I have a keen interest in consumer behavior, particularly in understanding how age cycles, demographics, and specific needs or desires influence buying decisions. I’ve taken part in multiple mastermind groups, including those led by experts like Alen Sultanic, to deepen my knowledge in this field and apply it to online marketing strategies.

Sales development is another area I’m passionate about, particularly when it comes to working closely with clients. I actively participate in sales training courses and mastermind discussions, where I stay updated on best practices and what’s working in the industry.

Finally, I’m fascinated by the latest developments in AI and how it can be used to automate processes in both life and work. I’m constantly exploring new ways to prompt AI and leverage its potential to streamline tasks and improve efficiency.