Emily Wong
Vancouver,Canada
Summary
An experienced content creator possesses ９ years in the digital media industry. Expertise on content marketing - content write up, video production, design, social media management, SEO. Eligible to work in Canada with an open work permit. Relocated from Hong Kong to Vancouver this Summer.
Overview
9
9
years of professional experience
Work History
Digital Marketing & Social Media Specialist
Pepper Wireless Inc.
Vancouver, Canada
09.2022 - Current
- Manage and execute the production and distribution of all print and digital marketing collateral to all our stores (13 Fido, 4 Rogers, 2 Chatr)
- Planing of the social media strategies for telecommunication brands
- Setting up content calendar and strategies for all the social media channels
- Promotional graphic design for all of our stores/ online content
- Billigal content creation for all social platforms - Facebook, Instagram, Chinese Social Media (Red Book, Wechat - long form article write up)
- Act as a content conductor and gatekeeper for all the social contents (including text & graphic)
- Monitoring the needs of audience (by location and demographics) closely and involve in promotional activities
- Create data report, analysis and insights for social platforms
- Online customer service and activation
- Paid social campaigns (Facebook Ad and Google Ad)
Senior Content Executive
TVBI Company Limited (TVBI)
Hong Kong
06.2021 - 06.2022
- Created, operated and managed multi-language YouTube Channels for TVBI
- Developed new YouTube Channels for different types of content & TA
- Planned content strategies and content release scheduling for channels
- Developed and designed thumbnails and other requirements for channels
- Created social contents for channels' community and TVBI Facebook
- Researched and draft content for in-house video production
- Oversaw and coordinated all the video production projects
- Worked with support teams and vendors from other countries/cities
- Tracked, analyzed and draft reports on key opportunities for growth.
Senior Content Writer, Content Marketing
Goxip.com
Hong Kong
03.2020 - 03.2021
- Managed the whole website's editorial work
- Created and managed all the advertorials of the site
- Created and managed the social media channels & contents creation
- Researched and draft fashion & beauty feature articles in SEO format
- Coordinated and enhancement guidance on company's CMS system.
Senior Executive, Content Marketing (Management)
Neo Derm
Hong Kong
10.2018 - 02.2020
- Created day-to-day online contents of the e-commerce platform - gratus
- Acted as content gatekeeper of the e-commerce site
- Social media contents creation of gratus's Facebook & Instagram
- Content Projects development of gratus including brand new doctor channel, Skinsnap
- E-commerce site enhancement (CMS + UIUX)
- Assisted in the marketing campaign contents for other's brand team (e.g Dermes, Reenex, Vigene etc.)
- Monitored content dashboards & data analysis
- Video content production.
Editor
POPBEE.com
Hong Kong
01.2015 - 07.2018
POPBEE.comted with different brands' PR.
Education
Bachelor of Social Sciences in Integrated Communication Management - Communications and Media
Hong Kong Baptist University
01.2013
Skills
- Content Production: Content Marketing Social Media Management Video Production Graphic Design CMS SEO
- Data Tools: Meta Ad Google Keywords Google Analytics
- Software: MS Office Applications Adobe Photoshop Adobe Premiere Pro Canva
- Mac OS/ Window
Availability
2-3 week notice
Languages
- English
- Cantonese
- Mandarin
Timeline
Digital Marketing & Social Media Specialist
Pepper Wireless Inc.
09.2022 - Current
Senior Content Executive
TVBI Company Limited (TVBI)
06.2021 - 06.2022
Senior Content Writer, Content Marketing
Goxip.com
03.2020 - 03.2021
Senior Executive, Content Marketing (Management)
Neo Derm
10.2018 - 02.2020
Editor
POPBEE.com
01.2015 - 07.2018
Bachelor of Social Sciences in Integrated Communication Management - Communications and Media
Hong Kong Baptist University
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