Elijah Kavika Goldtrap
San Clemente,California
Summary
Strategic sales and marketing executive with 10+ years of experience driving multimillion-dollar growth through consultative enterprise sales, cross-functional leadership, and operational excellence. Proven track record leading national go-to-market strategies, scaling revenue from $21M to $61M, and managing full sales cycles with VP and C-suite stakeholders. Adept at leveraging CRM systems and performance metrics to guide decision-making, optimize pipelines, and coach high-performing teams. Brings a deep understanding of customer behavior, data-informed storytelling, and solution-oriented selling across emerging and established verticals.
Overview
14
14
years of professional experience
Work History
Executive Vice President
Graves Construction
09.2022 - Current
- Scaled business from $21M to $61M in annual revenue through strategic planning, marketing execution, and enterprise sales strategy.
- Led go-to-market strategy targeting hospitality, commercial, and senior living sectors via conventions and high-level networking.
- Directed cross-functional initiatives aligning sales, estimating, and project management to streamline operations and drive efficiency.
- Championed CRM optimization and pipeline tracking to support scalable growth.
- Cultivated C-suite relationships to support multi-site, long-term engagements.
Vice President, Business Development
Graves Construction
01.2021 - 01.2022
- Developed strategic pursuit plans that secured multi-phase project wins with major national clients.
- Launched refreshed brand identity and targeted marketing campaigns, improving client engagement.
- Established standardized proposal processes, improving close rates and sales team alignment.
- Grew top line revenue from $19 mil to $31 mil based off of new implementations above.
Project Executive / Project Manager
Graves Construction
01.2020 - 01.2021
- Oversaw execution of multifamily and commercial TI projects, ensuring on-time delivery through process-focused leadership.
- Developed communication workflows that reduced punch list timelines by 30%.
Business Development Executive
Landscape Development
10.2020 - 09.2022
- Designed and implemented regional growth strategies for multifamily and commercial market verticals.
- Delivered in-field product training and technical support to contractors and superintendents.
- Built trusted partnerships with GCs, developers, and builders to influence decision-making.
- Developed 9 accounts that contributed to $15 mil + across 3 different branches.
Vice President, Business Development
Streamline Finishes
03.2019 - 10.2020
- Managed accounts contributing $32M in annual revenue, developing trusted advisor status among senior stakeholders.
- Facilitated spec alignment, installation methods, and code compliance across project teams.
- Organized high-impact brand events to grow regional market presence.
Commercial Sales Representative
Sherwin-Williams
01.2017 - 01.2019
- Managed the largest commercial territory on the West Coast, overseeing $7M+ portfolio.
- Delivered YOY growth through strategic account development and jobsite engagement.
- Conducted product demos and influenced specification decisions at builder and contractor levels.
Branch Manager, Store Manager, Assistant Manager
Sherwin-Williams
01.2012 - 01.2017
- Managed P&L and team operations for branches up to $5.6M.
- Opened 130+ new accounts through outbound and in-person sales.
- Oversaw inventory and fulfillment workflows in support of project schedules.
Education
Bachelor of Arts - Anthropology, History, Criminal Justice
University of Texas At El Paso
El Paso, TX12.2010
Skills
- Enterprise Sales Strategy
- Team Leadership & Coaching
- Revenue Growth & Forecasting
- Digital & Direct Response Marketing Knowledge
- Cross-functional Collaboration
- C-Suite Relationship Management
- Performance Metrics & KPI Alignment
- B2B Client Solutions
- Market Penetration & Brand Expansion
- Organizational growth
Timeline
Executive Vice President
Graves Construction
09.2022 - Current
Vice President, Business Development
Graves Construction
01.2021 - 01.2022
Business Development Executive
Landscape Development
10.2020 - 09.2022
Project Executive / Project Manager
Graves Construction
01.2020 - 01.2021
Vice President, Business Development
Streamline Finishes
03.2019 - 10.2020
Commercial Sales Representative
Sherwin-Williams
01.2017 - 01.2019
Branch Manager, Store Manager, Assistant Manager
Sherwin-Williams
01.2012 - 01.2017
Bachelor of Arts - Anthropology, History, Criminal Justice
University of Texas At El Paso
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