Elias Damouni
Stouffville,ON
Summary
Visionary Creative Director and Digital Strategist dedicated to the synergy of AI and human ingenuity. Expert at building agile, high-output teams rooted in psychological safety and emotional buy-in, ensuring technology scales impact without sacrificing human value. Proven track record of transforming team culture and delivering enterprise-scale sales tools, alongside high-performance digital campaigns.
Overview
15
15
years of professional experience
Work History
North American Creative Director
Kimberly-Clark Professional (KCP)
Mississauga, Canada
01.2024 - Current
- Recruited to build internal creative capabilities, transitioned to leading North American creative strategy, consistently achieving “Exceeded Expectations” ratings.
- Campaign Impact: Led the "Right Purpose Wipes" (WypAll) campaign, driving over $600k in incremental opportunities with a 56% increase in deal size and a 32.52% MQL conversion rate, far exceeding targets.
- Brand Evolution: Directed the strategic rebrand of Kimberly-Clark Professional and served as a core member of the team re-branding the corporate Kimberly-Clark identity, ensuring global alignment and modernization.
- Digital Transformation: Launched the new KCP Brand Identity Guidelines (BIG) via a new "Brand Portal", centrally housing all Brand messaging and assets for a single source of truth.
- Workflow Revolution: Pioneered a Figma-first workflow—adapted from successful agency implementation—revolutionizing remote and collaborative creative development for web, digital, and print applications.
- Awards & Recognition: Honored with a 2023 "Kimmies" Award for Regional Creative Champion, recognizing impact at the enterprise level.
- Team Leadership: Built and consolidated a new internal creative team, fostering a culture of inclusion and a "play-to-win" attitude.
Founder & Principal Creative
Enspyre Interactive
Markham, Canada
01.2016 - 09.2021
- Founded a boutique digital agency blending strategy, design, and technology.
- Client Roster: Delivered digital experiences for major organizations including MRM/McCann, General Motors, INNIO, GE Healthcare, GE Power, GE Aviation, and Kimberly-Clark.
- Flagship Sales Tools: Ex. Developed the "2MW Explorer" Wind Turbine Explorer App for GE Renewable Energy, a flagship tool supporting a $5B+ onshore wind business, cited as instrumental in closing deals.
- Immersive Tech: Produced "Power-In-Flight," an award-winning VR experience using Unreal Engine that toured power systems, generating headlines at major industry events like CIGRE Paris.
- Virtual Solutions: Developed interactive 360 facility tours using drone footage and 3D animation to allow remote virtual visits to high-voltage manufacturing floors.
- Innovation: Pioneered the Figma-first collaborative environment that streamlined design processes, later implemented as a standard at KCP.
Associate Creative Director
General Electric (GE) Energy / Grid Solutions
Markham, Canada
01.2016 - 01.2019
- Long-term tenure marked by promotion to leadership roles and the development of enterprise-scale sales tools.
- Ecosystem Development: Led the development of "The App Dash," a sales ecosystem deployed on up to 30 80-inch touchscreens at major tradeshows, enabling remote access to sales tools.
- Product Development: Led a cross-functional team of 2–3 designers and developers to build touch-screen navigation apps and VR experiences.
- Commercial Strategy: Selected as VP of Product Development for a proposed venture-capital spinoff intended to commercialize the department’s app capabilities in 2018.
- Technical Marketing: Developed animated training content, technical journals, and life-sized "Smart Grid Solution" displays to simplify complex technical messaging for customers.
Owner / Professional Photographer
Elias Damouni Photography
Markham, Canada
01.2011 - 01.2018
- Ran a successful photography business concurrently with corporate tenure at GE, developing strong production and client management skills.
- Production Expertise: Shot, directed, and edited over 150 weddings and corporate functions, managing high-pressure environments and delivering premium visual assets.
- Business Management: Honed leadership and production expertise as a solo entrepreneur, managing all aspects of the client lifecycle and creative delivery.
Education
Diploma - Computer Technology - Technical Illustration
Seneca College of Applied Arts & Technology
Toronto, ONLeadership Training - Personal Leadership Strategies
Crotonville Leadership
Plainville, CNSkills
- Creative leadership and team building
- Talent development and stakeholder management
- Inclusive culture and digital strategy
- Integrated marketing and UX/UI direction
- AI workflow integration
- Sales ecosystems and brand identity systems
- Production and video direction
- Photography and VR/AR development
- Motion graphics design & development
- Figma and Adobe Workfront expertise
Personal Information
Title: Creative Director | Digital Strategist | Visual Storyteller
Passions And Interests
- AI & Technology: Daily user of AI tools, constantly experimenting with new mediums.
- Production: Passionate Director, Producer, and Editor for video and photo content.
- Culinary Arts: Avid cook who enjoys mastering new culinary challenges.
Timeline
North American Creative Director
Kimberly-Clark Professional (KCP)
01.2024 - Current
Founder & Principal Creative
Enspyre Interactive
01.2016 - 09.2021
Associate Creative Director
General Electric (GE) Energy / Grid Solutions
01.2016 - 01.2019
Owner / Professional Photographer
Elias Damouni Photography
01.2011 - 01.2018
Diploma - Computer Technology - Technical Illustration
Seneca College of Applied Arts & Technology
Leadership Training - Personal Leadership Strategies
Crotonville Leadership