Communications professional with strong expertise in crafting compelling messaging, managing public relations, and executing strategic communication plans. Adept at fostering collaboration, adapting to changing needs, and driving results through effective teamwork. Skilled in media relations, content creation, and stakeholder engagement, ensuring seamless communication and impactful outcomes. Dependable and results-driven, consistently delivering high-quality work while meeting organizational goals.
Overview
20
20
years of professional experience
Work History
Communications Officer PRMCU Unit (Acting IS-03)
Department of Fisheries and Oceans
09.2024 - Current
Draft initial response for the Minister
Research and editing correspondence
Refine final response
Incorporate feedback from approvers
Liaise with SMEs to develop new content
Route for regional approvals
Updating and help manage the PRMCU email inbox
Maintain library of approved content
Maintaining/updating SME list
Junior Communications Officer (IS-02)
Department of Fisheries and Oceans
01.2021 - Current
Respond to general inquiries via telephone and email on behalf of DFO
Respond to and manage the general information email inbox
Create, compile, update, and export databases
Distribute media relations materials (Media Advisory and News Releases)
Provide daily support to the communications and social media team that includes designing publications for web or MS Teams content
(i.e
RDG News Letter)
Manage the Pacific Region PAC All-Staff Channel
Assist in planning and executing Ministerial and Internal Events (live or virtual)
Support DFO procurement processes by developing supply arrangements
Lead producer of Ministerial, internal and external events (MS Teams Meeting, Teams Live, and Zoom Webinar)
Edit videos for MS Teams All-Staff Channel
Consult with programs for virtual implementation of meetings
Helped develop compelling press releases to generate positive media coverage of company events and announcements.
Supported internal communications initiatives for improved employee engagement and morale.
Helped manage multiple communication projects simultaneously, ensuring timely completion and adherence to quality standards.
Information Clerk & Events Team (CR-04)
Department of Fisheries and Oceans
01.2018 - 01.2021
Respond to general inquiries via telephone and email on behalf of DFO
Respond to and manage the general information email inbox
Create, compile, update and export databases
Distribute media relations materials
Assist in translation requests
Help prepare Ministerial and Department correspondence
Provide daily support to the communications and social media team that includes designing of publications for web or Teams content
Organize and manage the Pacific Region PAC-All Staff Channel
Assist in planning and executing Ministerial and Internal Events (live or virtual)
Information Centre Coordinator (CR-04)
Indigenous & Northern Affairs Canada
01.2017 - 01.2018
Answered general inquiries telephone line
Created, compiled, updated, and exported databases
Booked and scheduled rooms for Ministerial and Indigenous events
Provided assistance and information to staff and the general public
Represented center in public relations/liaison capacity
Managed the corporate supplies for the department
Greeted incoming guests and providing information
Provided daily support to the Regional Security officer
Manager of Communications
Cana Management
01.2015 - 01.2017
Developed communication plans outlining strategy
Developed crisis communication plan for web services
Developed and maintained Cana’s internal and external communication strategies on the corporate website
Developed and implemented marketing plans and campaigns to generate future sales and strengthen existing relationships with present clients
Coordinated activities between co-op boards, community-based agencies, and special interest groups on strategic initiatives and identified issues within the sector
Identified relevant community outreach initiatives and develop associated budgets, timelines, and business connections with community-based organizations and groups for the implementation of planned initiatives
Monitored and researched sector activities within the co-op housing sector to prepare and present reports to the President, management, and staff
Reviewed government, sector, and business websites for proposals and grant opportunities for clients
Training and mentoring staff on how to use web services
Assisted in designing management processes and policies
Analyzed and developed continuity plans for the company
Mentored local personnel on best practices and protocols to maximize productivity.
Managed budget allocation and resource utilization to maximize marketing ROI.
Continually maintained and improved company's reputation and positive image in markets served.
Boosted brand visibility by developing and implementing comprehensive communication strategies.
Community Relations Coordinator
Cana Management
01.2012 - 01.2015
Developed and executed a comprehensive local and provincial media relations campaign in support of Co-ops
Created communication plans outlining strategy
Maintained relationships with and developed communications for Co-op and their Boards
Developed and conducted client feedback questionnaires and collected results to prepare and present a summary report to the President and Co-op Board of Directors
Developed and conducted surveys to assess development potential and identify future trends in the Co-op sector to create business opportunities that meet clients’ wants and needs
Coordinated strategic initiatives, consultations, workshops, and educational initiatives for Cana’s clients with community-based agencies and groups
Developed and maintained communications with agencies, community organizations, advocacy groups, and government agencies to strengthen and encourage partnerships in the sector
Developed and presented training materials for co-op members and staff
Developed crisis plans for web service
Facilitated discussion groups with clients regarding management services
Assisted in managing conflicts with staff and clients
Marketed offerings and services to community.
Stayed within budget for marketing expenses.
Identified gaps in service delivery within the community by conducting comprehensive needs assessments, leading to targeted solutions addressing key issues.
Monitored and evaluated program effectiveness, implementing improvements based on feedback and results.
Improved customer satisfaction scores through application of superior conflict resolution and problem-solving skills.
Property Management Coordinator
Cana Management
01.2008 - 01.2015
Managed more than nine co-op properties
Managed budgets for multi-million dollar properties
Maintained relationships with and developed communications for our co-op members and their Boards
Prepared and presented a monthly management report to the Co-ops’ Board of Directors
Liaised with and provide counsel, and strategies to Board of Directors on how best to support Co-op members with a viable housing community
Drafted bulletins, memos, and correspondence to Co-op members
Managed financial transactions and arrears for the Co-ops
Assisted in the planning, and developing of annual budgets
Assisted in mediation between Co-op Board of Directors and Co-op members
Special Assistant to the Hon. Raymond Chan, PC, MP
Constituency Office, Richmond
08.2004 - 01.2008
Interacted with Constituents to assist with their issues with governmental departments
Liaised with Parliamentary and Ministerial staff, governmental departments, NGOs, and foreign dignitaries to maintain strong relationships and lines of communication
Worked with the local community to pursue new relationships for opportunities to assist to make change within the consistency
Assisted in planning and executing media relations strategy and developed key communication pieces that were distributed in the riding that helped retain Minister Raymond Chan’s seat in2006
Attended Ministerial meetings to take notes and briefing documents
Organized and managed more than50 successful Ministerial and Member of Parliament events and50 press conferences
Conducted round table discussions with constituents
Collected, arranged, and input information into database system.
Generated reports detailing findings and recommendations.
Education
Bachelor of Arts - Political Science, International Studies