Edward S. Merkley
St. Catharines,Ontario
Summary
Goal-oriented Territory Sales Manager with great pride in exceeding goals and achieving sales quotas. Dedicated to maintaining high level of personal product knowledge and skillfully influencing consumer buying habits. Exercise sound judgment and establish goals to meet aggressive targets.
Overview
36
36
years of professional experience
Work History
Eastern Ontario Territory Sales Manager
Andrew Peller Limited
Ottawa, Canada
12.2022 - Current
- Maximize market share in Eastern Ontario territory (LCBO & Grocery) to achieve and exceed revenue and distribution growth targets
- Implement volume, distribution, coverage, promotion, merchandising, and sales tactics as outlined by sales leadership
- Manage the total breadth of the APL portfolio, including Import Wine, Domestic Wine, Cider, Cream Liqueurs, and Whisky
- Ensure compliance with company policies regarding the use of company vehicles, business equipment, sales aids, and service stock
Store Operations Manager
LCBO (Liquor Control Board of Ontario)
01.1989 - 01.2022
- Operated corporate store and business functions with a team of 20 employees, achieving annual revenues exceeding $14 million
- Directed sales and business development objectives, including new product rollouts and action plan implementation
- Developed customer relationships, managed inventory, and oversaw order fulfillment
- Managed budget responsibilities, executed audits, and administered the loss prevention process through journal reviews and CCTV evidence cataloging
- Designed and implemented Investigative techniques and evidence collection processes with regards to customer shop theft, employee fraud
- Established relationships with local law enforcement to more effectively handle shop theft incidents
- Conducted cross-functional team training, coaching, and mentoring to enhance team performance
- Designed and implemented various sales plans and programs focusing on brand management to foster demand in viable markets
- Selected Achievements: Instrumental in turning around an underperforming sales team, resulting in a 5% revenue increase over three years
- Consistently met or exceeded quotas, averaging over $14 million in annual sales
- Expanded product lines through innovative displays and targeted store growth strategies
- Maintained high standards of excellence recognized with 100% ratings on secret shopping evaluations
- Led a manager training mentorship initiative and influenced hiring panels to build top-performing sales teams
Education
Public and Private Investigations - Certificate Program
Algonquin College
Ottawa, ONSkills
- Sales strategy
- Market analysis
- Customer relationship management
- Revenue growth
- Territory management
- Inventory management
- Sales forecasting
- Problem solving
- Networking skills
- Territory expansion
- Performance management
- Sales strategies
Affiliations
- Ontario Security Guard License
- PAL - Possession Acquisition License (Restricted and Non-Restricted)
- Joint Health and Safety Committee
- Commissioner of Oath (Province of Ontario)
References
Available upon request
Hobbies And Personal Interests
- Camping in Rural Areas
- Off-Road Adventures
- Automotive Care
- Sharing Knowledge
- Environmental Awareness
- Commitment to Social Responsibility
Professional Development
- SMAART Training - Strategies Managing Alcohol and Related Troubles
- WHMIS Training
- Public Speaking
- Leadership and Management
- Human Resources
- Use of Force Training
- First Aid
Timeline
Eastern Ontario Territory Sales Manager
Andrew Peller Limited
12.2022 - Current
Store Operations Manager
LCBO (Liquor Control Board of Ontario)
01.1989 - 01.2022
Public and Private Investigations - Certificate Program
Algonquin College
Similar Profiles
Chimezie Joshua AzodoChimezie Joshua Azodo
Processing Team Member at Global Vintners Inc. (a division of Andrew Peller Limited)Processing Team Member at Global Vintners Inc. (a division of Andrew Peller Limited)
Ashley WhiteAshley White
Direct to Consumer Manager at Andrew Peller LimitedDirect to Consumer Manager at Andrew Peller Limited
Sebastian StanglmeierSebastian Stanglmeier
Procurement Manager - Direct Spend & Co-Pack at Andrew Peller LimitedProcurement Manager - Direct Spend & Co-Pack at Andrew Peller Limited