David McAulay
Carman,Canada
Summary
Dynamic sales leader with a proven track record in profit and revenue-generating strategies. Expertise in market development and customer engagement, driving substantial growth across multiple regions.
Overview
11
11
years of professional experience
Work History
Eastern Sales Manager
Vantage Ag
01.2023 - Current
- Lead sales strategies, market development, and key account relationships to drive revenue growth by double for the Eastern Canadian & US Regions.
- Developed grower and dealer relationships to drive sustainable sales and growth from $500K to $2M the Eastern Canadian & US Regions.
- Implemented and executed our grower lead strategy, retail business strategy, and expanding market presence.
- Collaborated with CEO on product positioning, business planning, and strategic direction.
Regional Sales Manager
XiteBio Technologies Inc.
Winnipeg, Canada
01.2021 - 01.2023
- Lead Western Canadian sales strategies, market development, and key account relationships to drive revenue growth by 20% across Western Canada.
- Developed and mentored high-performance sales teams, achieving consistent double-digit growth in competitive markets.
- Spearheaded market research, pricing strategy, and competitive positioning to expand market share.
- Collaborated with executive leadership on product roadmaps, business planning, and strategic direction.
Retail Agro Manager
South Country Co-op Ltd.
Medicine Hat, Canada
01.2020 - 01.2021
- Directed full operations of $38M agro-retail division with 30 employees, overseeing P&L, growth strategy, and customer engagement.
- Implemented organizational vision, values, and mission while aligning teams to corporate strategy.
- Strengthened client and industry relationships to drive sustainable sales and profitability growth.
Agro Division Manager
Valleyview Consumers Co-op Ltd.
Virden, Canada
01.2015 - 01.2020
- Executive leader for multi-department agro division (Crop Protection, Ranch & Agro, Equipment), managing 15+ staff and 3 department heads.
- Controlled divisional P&L, achieving consistent revenue growth by 5% year over year while optimizing cost structure.
- Designed and executed strategic business development initiatives, expanding market presence and customer base.
- Launched new customer engagement programs, driving stronger loyalty and increased sales volume from $6.5M to $11M in Crop protection, $2.2M to $7M in Ranch & Agro, and $1M to 3M in Equipment.
Education
Agro Manager Training -
Federated Co-operatives Training program
Saskatoon, SKAgribusiness Diploma - Agribusiness Operations
Assiniboine Community College
Brandon, MBSkills
- Profit and revenue-generating strategies
- Strategic collaboration
- Sales strategy
- Rapport and relationship building
- Visionary leadership
- Effective communication
Hobbies and Interests
- Agricultural innovation
- Market research
- Community leadership
- Outdoor recreation
- Team sports
References
References available upon request.
Timeline
Eastern Sales Manager
Vantage Ag
01.2023 - Current
Regional Sales Manager
XiteBio Technologies Inc.
01.2021 - 01.2023
Retail Agro Manager
South Country Co-op Ltd.
01.2020 - 01.2021
Agro Division Manager
Valleyview Consumers Co-op Ltd.
01.2015 - 01.2020
Agro Manager Training -
Federated Co-operatives Training program
Agribusiness Diploma - Agribusiness Operations
Assiniboine Community College
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