ECE KAPTAN
Vancouver,Canada
Summary
Passionate, driven, self-motivated apparel planner and buyer with experience of 10 years in corporate retail. Experienced across retail stores as well as online platforms, managing diverse assortments of product categories. Recognized for strong communication and problem-solving skills.
Overview
10
10
years of professional experience
Work History
Retail and E-Commerce Buying and Planning Manager
Mavi Jeans Inc
08.2018 - Current
- Manage over 1,000 SKUs including men’s wear, women’s wear, and accessories, in 5 stores located in Vancouver, Canada, and Mavi.ca
- Develop merchandising strategies based on growth targets and market trends
- Create and manage purchase budgets in collaboration with the finance department
- Execute line plans aligned with sales and gross margin targets
- Analyze past season's data to select products for upcoming collections
- Determine product ranges in different themes
- Determine product prices to achieve desired quantity, revenue, and gross margin
- Managing OTB
- Lead and execute product campaigns and seasonal sales, collaborating with the marketing team
- Monitor business trends, analyze sales data, execute markdowns, and manage promotions
- Maintain regular communication with stores to address issues and gather customer feedback
- Manage visual merchandising in stores
- Prepare daily/weekly/monthly and seasonal reports to monitor product and campaign performance
- Consistently review product sell-through data
- Optimize store-level inventory to improve turnover ratio
- Identify carryover styles based on past season's performance
- Develop and mentor a merchandise assistant, fostering growth and enhancing merchandising abilities
- Lead the retail department on SAP Software project.
International Category Associate
Mavi Jeans
03.2017 - 07.2018
- Managed over 1,000 SKU including men’s wear, women’s wear, and accessories, in 9 stores located in Germany
- Planned detailed seasonal budgets by category, month, and season, considering average prices, markdowns, and sales quantities for each store
- Designed product ranges based on analysis of previous season's data and growth targets
- Determined product prices to achieve desired quantity, revenue, and profit margins
- Planned and executed campaigns to drive sales and destock inventory
- Placed RPT (replenishment) orders
- Prepared reports to monitor product and campaign performance on a daily/weekly/monthly basis.
Category Specialist - IT & Accessories
Teknosa
01.2016 - 03.2017
- Managed over 10,000 SKUs including notebook and tablet accessories, hardware, software, networks, and various accessories in 207 stores
- Conducted market trend analysis and identified consumer tendencies to create and refine the product range
- Developed and managed relationships with suppliers to optimize performance, enhance supply chain control, and establish collaborative contracts
- Determined purchasing prices and negotiated purchase conditions with suppliers
- Oversaw stock levels, inventory costs, stockouts, returns, and defective goods
- Prepared monthly reports to monitor supplier shares, product performance, and campaign effectiveness
- Developed pricing policies and conducted margin analysis
- Coordinated payments and rebates with suppliers, finance, and accounting departments
- Monitored product turnover and prepared purchase orders for 207 stores
- Managed and coordinated sales campaigns and promotional activities, including print and TV advertisements, in collaboration with the marketing department
- Planned pricing and content strategies for Teknosa.com
- Managed fragile and strategic relations with international sales companies and distributors
- Planned the annual budget for the category.
Junior Buyer - Footwear & Handbags – Private Label (Modagram and Milla)
Trendyol Group
01.2015 - 01.2016
- Assisted in preparing the best range for the footwear division, analyzing season trends, competitors, and sales figures
- Utilized various sources (suppliers, competitors, fairs, trends, etc.) for product development
- Collaborated with the planning team to create the optimal budget aligned with top management targets
- Developed product strategies, including supplier selection, buying prices, sales prices, sales period, and sales plans
- Connected with domestic and foreign suppliers to negotiate prices and place orders
- Followed up on the Critical Path (CPS) from ordering to warehouse acceptance
- Managed allocation processes for seasonal collection management, including budget, sales, repeat orders, and Open-to-Buy (OTB) management.
Assistant Buyer – Footwear & Handbags
Trendyol Group
01.2014 - 01.2015
- Planned and selected key fashion products for the footwear division at Trendyol.com
- Tracked weekly and monthly performance analysis for in-season trading, maximizing profit and brand performance
- Continuously sourced new brands and review existing ones to ensure competitiveness
- Stayed updated with fashion market trends and react to changes in demand
- Monitored deliveries to ensure accurate sales planning
- Analyzed consumer buying patterns and estimated future trends
- Reviewed performance indicators, such as sales and discount levels, on a regular basis
- Managed and plan stock levels
- Negotiated contract terms, deliveries, and prices with suppliers.
Education
Bachelor of Business Administration -
Galatasaray University
06.2013
Skills
- Shopify
- MS Office
- Inventory Management
- Reporting knowledge
- Logistics Coordination
- ERP Software
- Pricing Analysis
- Analytical Thinking
- Data analysis understanding
Accomplishments
- Third place in rhythmic gymnastics competition in Izmir (2003)
- Dux of Lycée Tevfik Fikret d'Ankara (2008)
Projects
Restoration of hiking trail in Toulouse, France – worked as a member of a 12-people team (2008) Peugeot's new product launch project (2012) Hedonic and utilitarian consumer behavior research (2012) Final Project – Effect of brand perception on young consumer’s choice (2013)
Languages
English
Full Professional
French
Limited Working
Turkish
Native or Bilingual
Timeline
Retail and E-Commerce Buying and Planning Manager
Mavi Jeans Inc
08.2018 - Current
International Category Associate
Mavi Jeans
03.2017 - 07.2018
Category Specialist - IT & Accessories
Teknosa
01.2016 - 03.2017
Junior Buyer - Footwear & Handbags – Private Label (Modagram and Milla)
Trendyol Group
01.2015 - 01.2016
Assistant Buyer – Footwear & Handbags
Trendyol Group
01.2014 - 01.2015
Bachelor of Business Administration -
Galatasaray University