Douglas Williams
Summary
CPSA Certified Sales Professional with over 25 years of diverse sales, training, and territory management experience. Demonstrated success in building strategic relationships, solving complex problems, and managing portfolios up to $10M. Proven track record of exceeding quotas and driving revenue growth, with achievements including adding significant new revenue. Adept at acquiring and retaining customers, training sales leaders, and streamlining procedures for increased productivity. Goal-oriented leader with expertise in strategic planning, market development, and operations management, committed to driving company success and maximizing profit.
Overview
28
28
years of professional experience
Work History
Territory Manager
Western Equipment Ltd.
01.2023 - Current
- Exceeded monthly sales targets consistently during the first 6 months, the only Territory Manager to accomplish that during this time period
- Cultivate existing customer relationships, ensuring comprehensive satisfaction and addressing all client needs while maintaining a robust sales pipeline
- Analyze sales activity data to refine sales processes and identify future sales targets
- Prepare sales activity and performance reports for leadership team
- Was able to secure over $80K of business per month for the first 4 months of 2024 from a company that bought less than $1500 from us in all of 2023.
Business Manager - National Accounts Customer Relations
Acklands-Grainger
01.2000 - 01.2004
- Directly responsible for the management and growth of the nine largest accounts in BC, each generating a minimum of 2.5 million per year in sales revenue
- Strengthened customer relationships which resulted in sales doubling in less than 2 years
- Implementing new sales ideology after Grainger U.S.A
- Assumed control of Acklands
- Identifying customer needs satisfying those needs through managing 30 dedicated Sales Reps and 8 Service Managers across the country
- Collaborating with suppliers' Manufacturer Reps to support sales strategies
- Liaised with Air Canada's purchasing department to drive their leadership team's acceptance of opening satellite branch in their maintenance facility which increased our business there by over 200%.
Manufacturer Representative
J. Walter & Company
01.1996 - 01.2000
- Managed and effected positive growth of a $1.4 million territory
- Developed strong relationships with distribution networks and end users alike
- Maintained pipeline of new business using effective prospecting strategies
- Delivered training presentations for distribution reps as well as safety seminars and technical presentations for end-users
- Obtained new business worth $200K annually from a large steel fabrication company in territory that previous reps had been unable to secure for 15 years.
Head Corporate Trainer/Business Development Manager
MDT
01.2018 - 01.2022
- Partnered with Taiwanese owner of language training center to enter the Corporate Training Market
- Responsible for all corporate training activities
- Administered needs analysis interviews with relevant stakeholders
- Created materials, delivered training, & expanded post course evaluations in collaboration with Learning and Development Departments
- Pioneered a new added value feature in which we followed up 3 months after training to identify real world benefits
- Secured contracts with AB, CTBC, Nike, Novartis, Ford, and many others
- Overcame Deloitte's long standing relationships with Taipei's established “big players”
- Won 1 year contract after impressing HR Head in needs assessment meetings.
Corporate Trainer/Business Development Support Specialist
Lado Management Consultants
01.2015 - 01.2018
- Assigned the most challenging clients to ensure satisfaction and renewals
- Attained record renewal rate of over 90%
- Earned an unheard of 4.7/5 performance average after over 200 feedback surveys
- Charged with saving accounts by taking over courses when other trainers were rejected by a client
- Signed contracts with HSBC, Microsoft, Pfizer, PWC, and many others
- Orchestrated Lado's being chosen as Google Taiwan's exclusive Business English Training provider resulting in $2M NTD annually.
Academic Director
KGIC Global Leaders Summer Camp at UBC
Vancouver, BC
07.2013 - 08.2014
- Academic Director for the King George International Summer Camp held each year at the University of British Columbia campus in Vancouver, Canada
- Organized hiring, training, and supervision of all teaching staff
- Designed all teaching materials and evaluation metrics
- Ultimately responsible for the ensuring all 300 kids were kept safe, enjoyed one of the best experiences of their lives, and most importantly went home with a noticeable improvement in their English speaking abilities
- Produced net profit of over $480,000 in just 6 weeks.
Business English Trainer
Institute of Professional Administration
01.2011 - 01.2012
- Trained government staff who were to become diplomats at Saudi Embassies around the world
- Transformed 1 week substitution position into a permanent position
- Teachers must have master's degree to work at this institute; no exceptions
- Feedback received in first week convinced the Headmaster to make never before made exception.
IB Business Management and Economics Teacher
Horizon International High School
01.2010 - 01.2011
- Taught both Grade 11 and Grade 12 Business Management & Economics Courses
- Exceeded all targets for students scores in Economics classes
- Sourced mentor on my own to ensure I could accomplish this incredibly difficult goal
- Managed to remain one chapter ahead of the class by spending countless hours researching materials, self studying, and taking past paper exams.
Education
CPSA Certification -
Canadian Professional Sales Association
Business Administration Diploma -
British Columbia Institute of Technology
First Year University Transfer Studies -
Douglas College
Bachelor of Arts Degree – History -
University of Victoria
Skills
Territory Management
Training and Mentoring
Customer Complaint Resolution
Sales Leadership
Strategic Planning
Relationship Selling
Timeline
Territory Manager
Western Equipment Ltd.
01.2023 - Current
Head Corporate Trainer/Business Development Manager
MDT
01.2018 - 01.2022
Corporate Trainer/Business Development Support Specialist
Lado Management Consultants
01.2015 - 01.2018
Academic Director
KGIC Global Leaders Summer Camp at UBC
07.2013 - 08.2014
Business English Trainer
Institute of Professional Administration
01.2011 - 01.2012
IB Business Management and Economics Teacher
Horizon International High School
01.2010 - 01.2011
Business Manager - National Accounts Customer Relations
Acklands-Grainger
01.2000 - 01.2004
Manufacturer Representative
J. Walter & Company
01.1996 - 01.2000
CPSA Certification -
Canadian Professional Sales Association
Business Administration Diploma -
British Columbia Institute of Technology
First Year University Transfer Studies -
Douglas College
Bachelor of Arts Degree – History -
University of Victoria