Donovan Le

Clients: Toyota

• Write, concept, and execute multi-million dollar campaigns for a global brand
• Mentor, manage, and inspire a team of six junior creatives
• Deliver consistent, high-quality creative that surpasses test benchmarks
• Present and sell work to key C-suite stakeholders within agency and client leadership
• Manage and deliver multiple Sales Event campaigns on tight deadlines
• Lead creative teams to develop innovative, breakthrough creative campaigns from concept to delivery

Clients: Farmers Insurance, Apartments.com, LoopNet, ARCO SW

• Led campaign development of a new award-winning campaign for Farmers, including the highest-testing :30 and :15 to date
• Developed an award-winning brand partnership between Farmers and Sesame Street, earning the top-scoring ad in the "We Know From Experience" TV campaign
• Launched a new campaign for Apartments.com targeting landlords
• Pitched and won new business with LoopNet
• Developed a golf-centric campaign for the Farmers Insurance Open starring Rickie Fowler

Clients: ampm, Tempur-Pedic, Sealy Mattresses, Stearns and Foster, Los Angeles Clippers, Dole, Intuit

• Developed and wrote social campaigns and evergreen content across Facebook, Twitter, Instagram, and Snapchat
• Ideated and launched a successful social media contest for Sealy Mattresses, building brand sentiment and garnering tons of user-generated content
• Built and implemented social brand guidelines for multiple clients

Clients: McDonald's, Pala Casino Spa and Resort, OneWest Bank

• Pitched and won new business for Farmer John's and McDonald's
• Created award-winning digital/social campaign for McDonald's McCafe Hour
• Produced radio, OOH, POS, and direct mail content for McDonald's
• Wrote online product copy for Neato Robotics