Jennifer Aube
Hamilton,ON
Summary
Successful Content Writer and Strategist with 10 years of converting casual browsers into loyal customers. Experience in creating engaging content across various platforms and your ability to drive results through effective storytelling and content strategy. Proponent of SEO keyword integration to optimize online click rates. Dedicated to broadening companies' customer bases by enhancing public appeal through clever advertising copy. Detail-oriented Content Creator with extensive knowledge of everything culinary. 10+ years experience designing food ezines, product marketing for meal companions, blogging, website content development and more in the food and drink domain. Committed to unique content with a talent for adapting to changing markets. Successful at posting frequently and using content management systems. 10+ years designing content to drive customers' actions.
Overview
17
17
years of professional experience
Work History
Senior Copywriter and Marketing/Sales
DYB
01.2013 - Current
- Resulted in a 35% increase in website traffic and a 105% increase in sales
- Experience in creating engaging content across various platforms and your ability to drive results through effective storytelling and content strategy.
- Collaborated with designers and product teams for effective email campaigns (18% increase in open rates, 16% increase in click-through rates)
- Increased audience engagement by creating and implementing innovative content marketing strategies.
- Boosted brand awareness through the development of compelling social media content and campaigns.
- Developed a comprehensive editorial calendar to streamline content creation and publication processes.
- Created visually appealing infographics that effectively communicated complex ideas and concepts.
- Conducted keyword research to optimize copywriting for SEO purposes and improve organic search visibility.
- Wrote long-form articles, blog posts, and whitepapers that showcased thought leadership in the industry.
- Expert in Canva, Pebbley and Pictory AI programs
RE/MAX Real Estate Agent
RE/MAX
01.2007 - 01.2013
- Consistently ranked in the top 10 percent for sales performance at RE/MAX
- Cultivated strong client relationships, providing unparalleled service to buyers and sellers
- Demonstrated a deep understanding of market trends, contributing to the organization's success
- Applied cutting-edge marketing strategies to optimize property sales.
Education
Bachelor's/Undergraduate Degree - b.comm
University of Toronto
Toronto, ONPost graduate credit classes - Hospital administration
St Josephs College, Pennsylvania
PhiladelphiaSkills
- Content Strategy
- Creative Concept Development
- Marketing Communications
- Digital Content Development
- Data-Driven Decision-Making
- Cross-Functional Communication
- Email Marketing
- Social Media Proficiency
- Project Management Abilities
- Public Relations Campaigns
- Social Media Content
- MLA Style
Languages
English
Native or Bilingual
Timeline
Senior Copywriter and Marketing/Sales
DYB
01.2013 - Current
RE/MAX Real Estate Agent
RE/MAX
01.2007 - 01.2013
Bachelor's/Undergraduate Degree - b.comm
University of Toronto
Post graduate credit classes - Hospital administration
St Josephs College, Pennsylvania
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