Insightful Director of Marketing Communications with 15+ years of experience in developing and implementing high-impact marketing strategies. Known for driving brand growth through innovative campaigns and strategic partnerships, while maintaining strong focus on team collaboration and achieving results. Reliably adapts to changing market needs, leveraging skills in digital marketing, brand management, and strategic planning to deliver impactful outcomes.
Hi, I’m
DOMNITA POSTEA
Toronto,ON
Summary
Overview
23
years of professional experience
1
Certification
Work History
Informa Connect
Senior Director, Marketing – B2C North America
06.2021 - Current
Job overview
- Led North America B2C marketing for top Canadian brands, including One of a Kind Show and Art Toronto.
- Enhanced marketing capabilities by integrating technology into strategy and execution.
- Activated new customer segments and partnerships to boost campaign performance across various channels.
- Transformed consumer insights into strategic plans to increase revenue and customer base.
- Renewed agency partners for creative and PR via RFPs, resulting in refreshed identities and award-winning campaigns.
- Directed cross-functional teams to align strategic objectives with brand initiatives.
- Promoted creativity to ensure brand consistency and engagement across consumer interactions.
- Implemented integrated marketing strategies that achieved 100% audience growth and 30% revenue growth over 3 years.
- Established data-driven planning processes with collaboration among show directors and global leaders.
- Mentored a centralized marketing team, fostering innovation and high performance.
Postmedia Network
Senior Marketing Manager
02.2021 - 06.2021
Job overview
- Tasked with modernizing Postmedia’s B2B marketing model to support both national and SMB revenue growth.
- Rebuilt marketing team structure and processes to improve agility and ROI, including business case for hiring.
- Elevated competitive positioning by leveraging research, persona development, and market segmentation.
Samsung Electronics Canada
Marketing Communications Leader, Enterprise
09.2017 - 10.2020
Job overview
- Established goals based on strategic priorities, creating insight-driven annual marketing communication plans, leading to increased awareness and 250% increase in leads.
- Strategized and planned in collaboration with sales, product executives, and other key stakeholders to develop positioning, buyer personas, and overall communication and engagement strategy.
- Authored creative briefs, evaluated creative concepts and executions creating impactful product launch campaigns leading to 170% increase in qualified leads.
- Drove editorial calendar and wrote content, established media partnership with key industry partners.
- Coordinated multi channel marketing activities including advertising, digital content, industry partnerships, events, PR, and unique B2B influencer strategy for product launches, leading to increase of 300% earned impressions YoY.
- Applied digital metrics to search engine marketing and web pages, optimizing to maximize campaign results leading top 10 globally in page visits and lead generation for digital storage category.
- Increased credibility and analyst/media awareness by developing technical/non-technical marketing collateral and presentations, media articles and newsletters.
- Managed multi million dollar budget and 5 different agency teams.
IBM
Global Program Lead, Advertising
02.2014 - 08.2017
Job overview
- Developed advertising and branded assets for Watson IoT and Big Data and Analytics to be implemented globally by country ad teams. Implemented brand strategy through creative direction to NY core agency teams, identified assets needed globally for each campaign/initiative and timely release for campaign launch.
- Spearheaded branded content partnerships (events, articles, apps) with major US media outlets, such as Forbes, The New York Times, Buzzfeed and Time Magazine.
- Interpreted global and US brand health research results, assessed impact of advertising, and adapted plans, ensuring positive impact on brand.
- Presented frequently to HQ VP and C-suite executives for strategic planning and and regular updates on key metrics and progress to goals.
- Analyzed and applied insights from Brand Health Report, managed research studies for advertising in collaboration with market intelligence team.
- Strengthened collaboration with agencies and media partners. Led revamp of global agency performance management and promoted best advertising practices worldwide increasing participation rate to 99% and reducing completion time by 100%.
- Introduced programmatic digital media and creative approach for advertising, enabling closer integration with demand generation and lower funnel tactics, and driving media budget efficiencies.
- Managed IBM social channel on Tumblr, motivating and leading agency teams to create award-winning social content recognized in industry media articles.
IBM Canada
Marketing Communications Program Manager
11.2007 - 02.2014
Job overview
- Planned and executed national marketing communications campaign for B2B audiences in Mid Market and Enterprise, including unique prize winning media partnerships with The Globe and Mail, National Post, Macleans, generating positive uplift in brand health indicators.
- Increased brand recall and recognition metrics, and elevated relevance of assets, by leading brand health research process and applying market insights to adapt global advertising assets and create unique local assets.
- Wrote creative and media briefs, developed campaigns, led creative development process and execution of plans with agencies.
- Implemented and managed editorial calendar for IBM Canada, established KPIs, acted as social media advocate internally.
- Awarded “Global Forward Thinker” CMO award for social strategy and launching social presence for IBM Canada on Twitter and LinkedIn, establishing interactive communication with target audiences.
- Upholded brand standards and acted as approver of all creative materials for IBM Canada for brand guidelines compliance. Managed $10M+ budget with Sarbanes Oxley controls.
IBM Canada
Integrated Marketing Communications Specialist
03.2002 - 11.2007
Job overview
- Implemented Branded Asset Service program for North America to ensure consistency of branding for all events and decrease marketing costs and process complexity for 1 FTE equivalent savings in agency fee.
- Managed all digital advertising from strategy to execution, identifying goals and using data analysis for optimization.
- Executed media strategy including industry award-winning partnership with Rogers Media leading to Marketing Magazine Award.
Education
University Of Bucharest
Bachelor of Arts from Public Relations and Mass Communications
University Overview
IBM HQArmonk, NY
Diploma from Marketing Leadership
University Overview
Open University, Open Business School
Diploma from Marketing Management
University Overview
Ryerson UniversityToronto, ON
Post-Degree Certificate from Project Management - Information Technology
University Overview
Skills
- Effective team leadership
- Thorough understanding & experience of digital and direct marketing
- Database development and growth including segmentation / advanced targeting
- Collaboration with partners and stakeholders
- Inquisitive approach to problem-solving
- Significant exposure to design and print suppliers / agencies
- Ability to thrive under pressure
- Strong verbal and written communication
- Experience using marketing and CMS technology including Adestra, Eloqua, Sprinklr, Hootsuite, GA4, Salesforce etc
Certification
- Project Management Institute - PMP, Project Management Professional
- Google - Google Ads Display
Timeline
Senior Director, Marketing – B2C North America
Informa Connect
06.2021 - Current
Senior Marketing Manager
Postmedia Network
02.2021 - 06.2021
Marketing Communications Leader, Enterprise
Samsung Electronics Canada
09.2017 - 10.2020
Global Program Lead, Advertising
IBM
02.2014 - 08.2017
Marketing Communications Program Manager
IBM Canada
11.2007 - 02.2014
Integrated Marketing Communications Specialist
IBM Canada
03.2002 - 11.2007
IBM HQ
Diploma from Marketing Leadership
Open University, Open Business School
Diploma from Marketing Management
Ryerson University
Post-Degree Certificate from Project Management - Information Technology
University Of Bucharest
Bachelor of Arts from Public Relations and Mass Communications
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