Dikshith Reddy

• Worked on SFCC backend Jobs and Service framework OCAPI, Demandware /REST API, JQuery and Ajax, Controller and Pipeline.
• Customized Cart, PDP,PLP and checkout pages.
• Handled release branches, Production release process and production issues
• Implemented Paypal,Apple pay, Google pay and PerimeterX integrations.
• Created content assets, slots and promotions.

Tools : Controller, JQuery, Rest and Demandware API, ISML, HTML,AJAX.

• Developed and maintained personalized email campaigns, leveraging AMPscript and SQL for dynamic content generation and audience segmentation.
• Integrated Salesforce Marketing Cloud with external data sources via APIs to enhance customer data synchronization and improve marketing automation workflows.
• Implemented Journey Builder campaigns to automate customer engagement across multiple channels, resulting in a 20% increase in customer retention.
• Configured and optimized data extensions, ensuring efficient data management and accurate audience targeting within the SFMC environment.
• Collaborated with cross-functional teams to design and deploy custom email templates, ensuring brand consistency and responsiveness across devices.

• Developed custom Salesforce applications using Apex, Visualforce, and Lightning Components to streamline banking operations and enhance customer relationship management.
• Implemented secure data integration between Salesforce and core banking systems, ensuring real-time synchronization of customer and financial data.
• Configured and customized Salesforce workflows, validation rules, and process automation to optimize loan processing, account management, and customer support functions.
• Performed data migration and transformation using ETL tools to ensure accurate migration of legacy banking data into Salesforce, minimizing data discrepancies.
• Collaborated with security teams to implement robust security controls, including role-based access, encryption, and two-factor authentication, to safeguard sensitive financial information.