Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Diego Palafox Lerma

West Vancouver,British Columbia

Summary

Results-driven performance coach with expertise in athlete assessment, program development, and team management. Proven ability to enhance athlete performance through tailored training programs and effective communication.

Overview

6
6
years of professional experience
3
3
Certifications

Work History

Founder & Performance Coach

Prime Pitch Performance
West Vancouver, BC
07.2024 - Current
  • Founded and operate a youth soccer performance training service focused on enhancing physical, technical, and game-specific performance.
  • Designed and delivered individualized training programs tailored to each athlete’s age, position, developmental stage, and performance goals.
  • Provided one-to-one and small-group coaching sessions emphasizing movement quality, decision-making, and long-term athlete development.

Aquatic Leader

District of West Vancouver
West Vancouver, BC
03.2024 - Current
  • Oversaw daily operations and safety of aquatic facilities to ensure compliance with organizational policies and safety standards.
  • Supervised and supported lifeguards and swim instructors to maintain high levels of performance and professionalism.
  • Ensured consistent enforcement of water safety procedures and emergency response protocols.
  • Fostered a safe, inclusive, and engaging aquatic environment for patrons of all ages and abilities.

Age Group Technical Coordinator (AGTC) - U8-U10

West Vancouver Football Club
West Vancouver, BC
08.2023 - Current
  • Evaluated and monitored player and team performance across U8–U10 age groups to support long-term athlete development objectives.
  • Assessed technical, tactical, and physical competencies to inform player placement and progression decisions.
  • Assigned players to appropriate development teams based on performance evaluations, developmental readiness, and pathway alignment.
  • Assisted with on-field coaching and training delivery, as required, to support coaches and ensure session quality and consistency.

Football Coach

West Vancouver Football Club
West Vancouver, BC
03.2022 - Current

U11 Development Team (2025–2026)

  • Designed and delivered age-appropriate training sessions aligned with long-term player development principles.
  • Led coaching during training and competitive matches, making real-time tactical and personnel decisions.
  • Monitored individual player development and provided structured feedback to support technical, tactical, and psychological growth.

Assistant Coach — U18 Metro & U21 Men’s Teams (2024–2026)

  • Supported the Head Coach in planning and delivering high-performance training sessions for competitive youth and senior athletes.
  • Led portions of training sessions and contributed to session design and implementation.
  • Assisted with match-day preparation, tactical execution, and in-game decision-making.

Academy Coach

  • Delivered high-level academy training sessions focused on technical excellence, game understanding, and physical development.
  • Maintained training standards consistent with academy performance expectations and development pathways.

Lifeguard/Swim Instructor

District of West Vancouver
West Vancouver, BC
08.2019 - Current
  • Ensured the safety of all patrons through constant surveillance of the aquatic environment and proactive risk management.
  • Responded effectively to emergencies, administering first aid and water rescues in accordance with safety protocols.
  • Delivered high-quality swim instruction to individuals of varying ages and skill levels, from beginners to advanced swimmers.
  • Planned and implemented engaging, structured swim lessons focused on water safety, technique development, and confidence in the water.

Education

Bachelors of Kinesiology -

University of British Columbia
Vancouver, British Columbia
12-2026

Skills

  • Performance coaching
  • Program development
  • Athlete assessment
  • Team management
  • Safety compliance
  • Communication skills
  • Customer acquisition
  • Goal setting
  • Team leadership
  • Athlete development

Languages

English
Native/ Bilingual
Spanish
Native/ Bilingual
French
Professional

Certification

NCPPT-CPT, National Academy of Sports Medicine (NASM)

Timeline

Founder & Performance Coach

Prime Pitch Performance
07.2024 - Current

Aquatic Leader

District of West Vancouver
03.2024 - Current

Age Group Technical Coordinator (AGTC) - U8-U10

West Vancouver Football Club
08.2023 - Current

Football Coach

West Vancouver Football Club
03.2022 - Current

Lifeguard/Swim Instructor

District of West Vancouver
08.2019 - Current

Bachelors of Kinesiology -

University of British Columbia
Diego Palafox Lerma