DENISE HAYES-MCCOY
Burnaby,BC
Summary
Experienced communicator with 15 years in communications and multi-platform news. Results-driven professional with advanced writing, strategic planning, and corporate communications skills.
Overview
14
14
years of professional experience
Work History
Communications Advisor - Site C
BC Hydro
08.2022 - Current
- Created strategic communication plans for key project activities
- Crafted external communications, including announcements, public advisories, bi-weekly bulletins, and quarterly notifications
- Managed multiple stakeholders' interests and needs, while supporting regulatory requirements
- Communicated complex information in plain language for diverse audiences
- Produced and managed communication materials including factsheets, display boards, and webpages
- Conducted copyediting and proofreading of materials for distribution to government, Indigenous Nations, and the general public
- Coordinated community outreach efforts, including information sessions and local events
- Developed employee communications for milestones, project updates, and health and safety notices
- Established and maintained strong cross-departmental internal relationships
Managing Editor - Digital
CityNews Vancouver
09.2012 - 08.2022
- Oversaw publication of digital products, aligning multimedia content strategies to maintain cohesive brand identity
- Managed a six-person content team
- Advised national leadership on digital projects and performance
- Produced compelling strategic content, fostering partnerships with organizations and community leaders
- Crafted, executed and tracked web and social media strategies, including SEO optimization
- Established and monitored KPIs, generating data-driven reports
- Streamlined processes to enhance efficiency and eliminate barriers to success
Digital Editor and Radio Reporter
CityNews Vancouver (formerly NEWS 1130)
09.2010 - 09.2012
- Investigated and reported on local, national, and international news
- Authored articles and edited copy to uphold high quality standards
- Worked in a high-pressure, time-critical work environment
Education
Diploma - Broadcast Journalism
BCIT
BurnabySkills
- Strong written and verbal communication
- Clear and concise communication of complex or techinical information
- Collaborative and agile with deadline-driven work ethic
- Strategic planning
- Management of sensitive and high-profile material with discretion and confidentiality
- Demonstrated ability to learn quickly
- Organization and time management
- Detail-oriented
- Relationship building
- Digital and social media expertise
Accomplishments
- Successfully spearheaded the modernization of CityNews' digital infrastructure
- Winner of several RTDNA Awards, finalist of a Jack Webster Award
Timeline
Communications Advisor - Site C
BC Hydro
08.2022 - Current
Managing Editor - Digital
CityNews Vancouver
09.2012 - 08.2022
Digital Editor and Radio Reporter
CityNews Vancouver (formerly NEWS 1130)
09.2010 - 09.2012
Diploma - Broadcast Journalism
BCIT
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