Emily Irving
Summary
Professional Marketing & Communications leader with 10+ years of experience delivering exceptional marketing campaigns, content and outreach in various sectors. Demonstrates strong written and verbal communications- with proven ability to plan and develop a variety of brand focused initiatives and sales goals. Innovative with fresh ideas for digital marketing as well as focusing on the importance of building strong relationships with internal and external stakeholders. Dedicated to furthering learning and growth by taking on new challenges and projects.
Overview
13
13
years of professional experience
Work History
Communications & Marketing Advisor
Freelance Contract
03.2016 - Current
- Worked independently to assist various organizations, businesses and groups with developing communications strategies and marketing materials
- Developed comprehensive communication plans for clients, resulting in increased brand awareness and stakeholder engagement
- Constructed public relations plans to increase brand recognition, contracts, sales and general exposure
- Identified potential clients through effective marketing strategies and proactive outreach efforts
- Created social media content across multiple platforms according to content calendars and promotion schedules
- Designed graphics, marketing materials, photography, promotions and websites
- Formulated and communicated new ideas and suggestions that improved overall brand image
Substitute Teacher
Dept. of Education PEI
10.2022 - Current
- Provided substitute teaching province wide- across multiple grade levels and subjects, maintaining educational continuity in absence of regular teachers
- Followed classroom plans left by class teacher to continue student education and reinforce core concepts
- Upheld classroom routines to support student environments and maintain consistent schedules
- Repeatedly requested as substitute teacher by teachers based on excellent past referrals and trusted performance
Communications/Community Education
Home Instead Senior Care
11.2014 - 03.2016
- Managed all social media outlets by designing, scheduling and planning various posts. Designed several campaigns and evaluated all metrics
- Coordinated communications within a corporate and franchise setting by developing streamlined content and marketing materials
- Developed relations within the community by providing education sessions as well as connecting with prospective clients. Collaborated with other relevant organizations and media relations
- Performed many administrative tasks including data entry, billing, schedule changes, client information and hiring / training new employees
- Raised significant funds by developing and executing effective fundraising campaigns
Communications Specialist
ParkHill Place
07.2014 - 11.2014
- Managed and created graphic design content for social media outlets
- Increased all metrics of engagement in digital marketing efforts
- Rewrote communication pieces to be more efficient and user friendly
- Began filing all communication pieces to be referred to in later years
- Supported event planning and execution by collaborating with other staff members and vendors
- Boosted employee morale with thoughtful event planning for company celebrations or milestones
Business Development
Summerside Chrysler Dodge
09.2013 - 01.2014
- Assisted other sales team members in creating successful and lasting relationships with current and past customers
- Liaised with government and automotive industry officials to meet specifications for health and safety in the work place
- Created in-depth filing system for handling of all confidential information pertaining to financials, employee relations and information regarding the business culture
- Provided excellent customer service by promptly addressing inquiries from existing clients or potential customers on various channels such as phone calls or emails
- Participated in industry networking events to establish connections with potential clients and partners
Marketing Support Member (Co-op Placement)
Anchor Industries
09.2012 - 12.2012
- Coordinated major events that resulted in highest attendance and funds raised to date
- Promoted in house services by marketing and implementing social media, re-branding and exposure
- Created long-term relationships with past and potential donors
- Advocated for adults with mental and physical disabilities for the right of services
Outreach Communications Assistant
Nova Scotia Government (Labour and Advanced Education)
01.2012 - 08.2012
- Planned and coordinated province wide education sessions for high school students. Liaised with school administration to secure available dates to develop a travel schedule for myself as well as other staff members
- Communicated with potential student assistance users, guidance counselors and parents by re-writing website material, creating tool kits and providing updates on the application process. Attended high schools to present information for hundreds of students at a time
- Provided support and direction on financial issues to a variety of audiences across Nova Scotia
- Handled routine inquiries from customers via email or phone calls promptly
- Provided support to senior communications staff, ensuring smooth project management and execution
Education
Bachelor of Public Relations - Co-operative Education
Mount Saint Vincent University
Halifax, NS08.2013
High School Diploma -
Three Oaks Senior High
Summerside, PEI06.2009
Skills
- Passionate for my profession and experience in Public Relations
- Strong written and verbal communications
- Motivated by new projects and learning opportunities
- Upbeat and out-going personality
- Invested in staying current with marketing trends
- Creative with designing graphic materials and social media postings
- Able to adapt quickly to new concepts and sectors
- Committed to providing the highest quality of work
References
- Heather Blouin, Client Manager, Home Instead, Summerside, PE, 1-902-439-5480
- Jacqueline May, Outreach Communications Manager, Nova Scotia Government (Labour and Advanced Education), Halifax, NS, 1-902-424-2066
- Joyce Ford, Foster Parent, Family and Human Services, Summerside, PE, 1-902-786-3161
Languages
English
Native or Bilingual
Timeline
Substitute Teacher
Dept. of Education PEI
10.2022 - Current
Communications & Marketing Advisor
Freelance Contract
03.2016 - Current
Communications/Community Education
Home Instead Senior Care
11.2014 - 03.2016
Communications Specialist
ParkHill Place
07.2014 - 11.2014
Business Development
Summerside Chrysler Dodge
09.2013 - 01.2014
Marketing Support Member (Co-op Placement)
Anchor Industries
09.2012 - 12.2012
Outreach Communications Assistant
Nova Scotia Government (Labour and Advanced Education)
01.2012 - 08.2012
High School Diploma -
Three Oaks Senior High
Bachelor of Public Relations - Co-operative Education
Mount Saint Vincent University
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