DEBBIE YI JIUN CHEN
Vancouver,Canada
Summary
My strong knowledge of management, marketing, business relations and decision-making has led me to several unique experiences to be the problem solver and face challenges that no other manager has been able to. My ability to multitask and independently manage in a fast-paced environment is excellent. I have confidence in leading a team and work very well under pressure. I have exceptional interpersonal and the ability to work effectively with a wide range of personality types.
Overview
20
20
years of professional experience
Work History
Western Canada Education Manager
Parfums Christian DIOR
Vancouver, Canada
04.2023 - Current
- Conduct all training seminars for Beauty Stylists and Counter Managers in territory; inclusive of Seasonal Seminar twice a year, Basic Induction Seminar based on turnover needs, and Specialization Seminar based on business needs.
- Train all counters in partnership with Account Executives on D.I.O.R. Art of Selling techniques.
- Conduct initial orientation training for new hires in top doors, and oversee orientation training strategy for the Territory.
- Align education strategies with the Field Sales Team, Education, and Corporate departments to determine appropriate action plans to target support in the territory by customization of training materials.
- Ensure the proper usage of DBR, Business Planner, DIOR client files, and Client service through in-store and seminar training.
- Weekly status call and follow-up with Account Executives on education opportunities, retailer-specific needs, and animation/ events needed in the Territory.
- Drive launch sell-out through seminar training, pre-training calls as needed, in-store selling, and building expertise with the Field Sales Team.
- Developed a formal onboarding program to Welcome all new hires and level-set existing team members in the Territory.
- Conducted the first Selling Specialist and Counter Manager meetings for team and individual team member development to align with business goals.
- Host, support, and drive event sales through VIP skincare masterclass, Beauty Fashion week, top door morning meeting, and client facing masterclass.
- Responsible for Western Canada Education budget and manage forecasts, inventory levels and allocation of Beauty Stylist Uniform allocations.
- Lead and liaison field communication and warehouse communication for planning delivery inventory.
Field Sales & Education Executive
Anastasia Beverly Hills
Vancouver, Canada
03.2020 - 04.2023
- Execute company focus promotions and achieve 7x lift and 92% of target
- Complete Quarter 1 in 2021, Top 10 in North America for comp sales to LY
- Analyze consumer needs, trends and execute specific strategies to drive BC Regions' business within the Sephora Canada and Nordstrom Channel
- Create strategic approach for Sephora partnership to effectively meet current and expected demands for Anastasia Beverly Hills specific targets
- Develop and execute special events, contests, animation to achieve and maintain Top 5 Brand Ranking in each BC store within the Sephora Makeup world
- Roll out Anastasia Beverly Hills specific education to Sephora teams regarding product knowledge by implementing effective, hands-on training to maximize performance and engagement
- Plan, execute and facilitate trainings online and in- store to support Anastasia Beverly Hills to support core KPI and ensure ROI
- Maintain well-stocked and organized Gondola on sales floor with the latest merchandise to drive and sustain sales revenue
- Liaison between BC Sephora team and Anastasia Beverly Hills on consumer/ team feedback regarding operations and promotions based on the consumer preferences and purchasing habits
- Responsible for BC Regional operations including inventory, brand releases/ campaigns, sales reports, expenses, and visual animations
- Cultivate and perform Virtual Consultations to clients in North America and teach Anastasia Beverly Hills makeup techniques based on client needs
Store Manager
MAC Cosmetics
Richmond, Canada
07.2017 - 03.2020
- Recruited to MAC Cosmetics at MAC Richmond Centre location to rebuild the team to company expectations and address under performance on key performance indicators
- Exceed store plan each year; Fiscal 2019 4.5% over plan and 2.6 over LY
- Manager share best practices rolled out at store level with the BC Region
- Assessed, optimized, and elevated operations to target current and expected demands specific to store location and customer demographic trends
- Reorganized sales floor to optimize customer flow and improve product visibility
- Developed and optimized store schedules to meet expected coverage demands and maintain optimal service levels
- Delivered excellent customer service and adhered to standard practices to maximize sales, minimize shrinkage and appeal to the demographic specific to the location
- Strengthened workflow productivity by hiring, managing, and developing top talent
- Assisted in the promotion of 2 managers
- Manage artist performance by working with HR department and executing standards
- Conduct MAC Update Go training in store for FSS and Hudson Bay Location
- Successful completion of 4 inventory counts resulting in shrinkage within company expectation
Customer Service Representative
ICBC Corporation
Vancouver, Canada
12.2016 - 07.2017
- Provide customer service in assisting customers in answering and problem solving their inquiries
- Issue and renew Driver License, Medical Examination Forms, Reinstate Driver License
- File for IRP, ADP, DIP and Vehicle Impoundment review for customers
- Utilize DCSC, Driver Fitness and other programs to ensure accuracy of information, gather information to assist customers
Assistant Department Manager
Nordstrom BP Shoes
Vancouver, Canada
05.2016 - 12.2016
- Promoted to BP Shoes to build a World Class Team to ensure the execution of the 5 Points Nordstrom Standard is upheld to deliver World Class Customer Service
- Floor watcher, direct and assist the flow of customer service on the shoe floor
- Mediate and manage artist performance by working with HR department and executing standards
- Re- enforce 5-point standard of customer service and expectations to achieve sales targets
- Coach selling techniques and utilize customer interactions as teaching tools to better future sales interactions
- Assign and maintain stockroom assignments to ensure cleanliness, organization, and easy access for quick customer service times
- Train and build Debut Rewards and Personal book to create loyalty with customers
Retail Manager
Nordstrom MAC Cosmetics
Vancouver, Canada
08.2015 - 05.2016
- Recruited to MAC Cosmetics at Nordstrom Pacific Centre to build a World Class Team to embrace and execute World Class Customer Service
- Exceed MAC Cosmetic targets for 8 months
- Selected by Department Manager and Assistant Store Manager to participate in Future Nordstrom Leaders Program
- Re- enforce company standards and expectations to achieve sales targets
- Set up the counter for Store Opening
- Liaison between Nordstrom and MAC Cosmetics for events, inventory, operations
- Train and continuously develop artist knowledge in business
- Liaison artist performance by working with HR department and executing standards between Nordstrom and MAC Cosmetics
- Co-ordinate product launch events and Nordstrom Events with Visual/ Logistic team
- Build and maintain positive relationships with other cosmetics brands
Retail Manager
MAC Cosmetics
Richmond, Canada
02.2012 - 08.2015
- Recruited to MAC Cosmetics to reconnect and rebuild the team to company expectations and address under performance of key performance indicators for the last 7 years
- Exceed MAC Cosmetic targets for 7 months
- Re- enforce company standards and expectations to achieve sales targets
- Undergo two counter renovations
- Turnover and rebuild the team
- Manage artist performance by working with HR department and executing standards
- Liaison between Hudson's Bay Company and MAC Cosmetics
- Train and continuously develop artist knowledge in business
- Co-ordinate product launch events and cosmetic galas with Hudson's Bay marketing team
- Build and maintain positive relationships with other cosmetics brands
Centre Manager/ District Lead
Fedex Office
Vancouver, Canada
01.2011 - 02.2012
- As the District lead, I was responsible for store operations and audits, training external managers
- Exceeded monthly profit goals in last 6 months
- Manage 2 Million Dollar Centre
- Successful winning a 30-thousand-dollar conference printing bid
- Maintain labour productivity and cost variances
- Partner with Account Sales Manager in bidding for commercial printing business
- Train and continuously develop staff
- Manage team performance by working with HR department and executing standards
- Manage, co-ordinate and maintain Fedex Express shipping expectations
Store Manager/ District Lead
Starbucks
Vancouver, Canada
09.2004 - 01.2011
- District Lead- 1 year: As the District lead for 1 year, my store was responsible for piloting inventory management system and food program
- I rolled out My Learning, RHH, Laptop and mentored Store managers and partners from other stores in the district
- Exceeded monthly profit goals in last 24 months
- Assisted the District opened six new locations
- Manage 1.5 - 2 Million Dollar locations
- Top store in the district for Health Quality Assurance with a score of 96.2% and 97% the following year
- Maintain labour productivity and cost variances
- Train and continuously develop staff to be promotable to the next position
- Manage Barista performance by working with HR department and executing standards
- Manage delicate HR situation appointed by Regional Director, Human Resources Manager and District, attended full- time school at Blanche MacDonald and maintained District Lead role for 11 months
Education
Diploma - Global Makeup Artistry
Blanche MacDonald
Vancouver12.2011
Skills
- Teamwork and collaboration
- Interpersonal skills
- Time management abilities
- Customer service
- Training program modification
- Strategic planning
- Training facilitation
References
References available upon request.
Languages
English
Native/ Bilingual
Chinese (Mandarin)
Professional
Timeline
Western Canada Education Manager
Parfums Christian DIOR
04.2023 - Current
Field Sales & Education Executive
Anastasia Beverly Hills
03.2020 - 04.2023
Store Manager
MAC Cosmetics
07.2017 - 03.2020
Customer Service Representative
ICBC Corporation
12.2016 - 07.2017
Assistant Department Manager
Nordstrom BP Shoes
05.2016 - 12.2016
Retail Manager
Nordstrom MAC Cosmetics
08.2015 - 05.2016
Retail Manager
MAC Cosmetics
02.2012 - 08.2015
Centre Manager/ District Lead
Fedex Office
01.2011 - 02.2012
Store Manager/ District Lead
Starbucks
09.2004 - 01.2011
Diploma - Global Makeup Artistry
Blanche MacDonald
Similar Profiles
Cindy Hongmei LiCindy Hongmei Li
Counter Manager at Parfums Christian DiorCounter Manager at Parfums Christian Dior
Daniela NevatiDaniela Nevati
Operational Marketing Coordinator - TR Americas at Parfums Christian DiorOperational Marketing Coordinator - TR Americas at Parfums Christian Dior
MARWAN KHALED HUSSEINMARWAN KHALED HUSSEIN
Senior Marketing Executive at Parfums Christian DiorSenior Marketing Executive at Parfums Christian Dior